Cultural and historical factor in the development of tourism in Crimea. Strategy for the development of tourism in Crimea. Development of tourism in Crimea
Introduction
tourist Crimean peninsula
Crimea has a variety of healing resources, many of which are unique. Availability of diverse natural resources made it possible to create a multifaceted system of sanatorium-resort treatment and recreation in the region.
Tourism in Crimea is traditionally an integral part of state policy and an important section of the national economic system.
Regardless of the form of ownership and departmental subordination, the resort institutions of Crimea, in solving a common task, act as a single recreational complex, requiring management and organizational and methodological support for control over the implementation of state guarantees to various populations, regulated by a number of legislative documents Russian Federation.
The main purpose of writing this work is to reflect the process of managing recreational activities in the Republic of Crimea. To achieve this, the following tasks were set:
analyze the current state of recreational activities in the Republic of Crimea
analyze the state policy of the Republic of Crimea regarding recreation
make proposals for its possible modernization
1. Main characteristics of the tourist flow to the Republic of Crimea
In the conditions of independence of the Republic of Crimea, the methodology used for counting tourists, which is based on an estimate of the number of arrivals in Crimea by rail, lost its relevance in 2014-2015 due to structural changes in passenger traffic: a reorientation of transport links with the Republic of Crimea was noted from the previous priority railway transport for air transport and ferry crossings. Appropriate adjustments will be made to the methodology for counting tourists. In this connection, comparison of the number of people who had a rest on the peninsula in the 2014 season with the seasons of previous years in the current conditions of the independence of Crimea is incorrect.
According to data provided by the Ministry of Resorts and Tourism of the Republic of Crimea for 2014, 4.78 million passengers arrived in the Republic of Crimea. Of the total number of passengers arriving in Crimea in 2014:
% arrived by rail,
% - by ferry crossing,
% - by air.
In 2013, 66% of all vacationers came to Crimea by train, 10% of tourists by air, and 24% by road (including via the Kerch ferry crossing).
In previous years, the Republic of Crimea was visited annually by 6 million tourists. The dynamics of visits are shown in Figure No. 1
Rice. 1 Dynamics of tourist visits to the Republic of Crimea
It is worth especially noting that 20% of all tourists are organized vacationers, the remaining 80% are tourists who prefer to stay in private mini-hotels and apartments.
The distribution of the flow of tourists in Crimea is also not uniform. (Fig. 2). Among the regions the greatest load is noted:
in the Yalta region - 34.8% of tourists choose holidays in the region,
in Alushtinsky - 19.2%,
in Yevpatoriya - 19.2%,
in Feodosia-Sudaksky - 10.4%,
in Saki - 4.9%.
Rice. 2 Distribution of tourist flow in Crimea
The average duration of a holiday in Crimea is 10-14 days.
The duration of the season in Crimea is 5 months a year (from May to September), of which the most active holiday season celebrated in July-August.
The main purpose of staying in Crimea in most cases is a “beach” vacation - 55% of all tourists choose a “beach” vacation. 20% of tourists come to the resorts of the peninsula for the purpose of recreation, entertainment and travel, and about 25% for treatment.
The share of incoming tourism accounts for 34.4%, while in 2009 the share of foreign citizens in the total tourist flow of Crimea was 26.2% (Fig. 3)
Rice. 3 The ratio of tourist flows in the Republic of Crimea
According to the geography of tourist arrivals in Crimea in 2013, tourists from Ukraine dominated - 65.6% of the total tourist flow. 26.1% of the total tourist flow are citizens of the Russian Federation, 4% are citizens of Belarus (Fig. 4). The flow of tourists arriving from other foreign countries is distributed as follows: Turkish citizens - 34%, Baltic citizens - 15%, German citizens - 15%, British citizens - 10%, Israeli citizens - 7.5%, US citizens - 6% .
The most popular view transport (Fig. 5) for Crimean tourists is Railway- 66% of all vacationers come to Crimea by train, 10% of tourists arrive by air and 24% by road (including through the Kerch ferry crossing). At the same time, there is an increase in the number of tourists arriving by air. Air traffic in 2013 amounted to 604.4 thousand people, which is 7.7% more than in 2012 and 1.6 times more than in 2009 (Fig. 6)
Rice. 4 Structure of tourist flow by geography of arrival in the Republic of Crimea
Rice. 5 Distribution of tourist flow by mode of transport
Rice. 6 Air traffic for 2009-2013, thousand people.
Every year, in the structure of tourist traffic by motor transport, the share of tourists arriving in Crimea by the Crimea-Parom ferry account for about 28% - more than 350 thousand people arrive annually. However, already in 2014, there was an increase in passenger traffic through the ferry crossing (2-2.5 times).
1.1 Crimean accommodation facilities and tourist enterprises of Crimea
There are 825 sanatorium-resort and hotel establishments located on the territory of the Republic of Crimea. Of these, 467 institutions provide specialized sanatorium-resort treatment or health-improving services, the remaining 358 institutions provide temporary accommodation services.
Of the 467 Crimean health resorts, 151 institutions provide specialized sanatorium-resort treatment, 316 institutions provide health-improving services.
From the perspective of tourism development, the category of health resorts, which provide various health and medical services, is of particular interest. This category is represented by the following main types of accommodation facilities: sanatoriums, boarding houses with treatment, children's sanatoriums, hotels with treatment, medical rehabilitation centers, health centers, health complexes, tourist and health complexes (Fig. 7).
In addition, from the perspective of tourism development in the Republic of Crimea, the category of institutions providing health-improving services is of interest. This category consists of 224 facilities (boarding houses, tourist and health complexes, tourist and health centers, hotels), which provide primary medical consultation, SPA services, dietary nutrition programs, a beach, swimming pool, sauna, etc.
Rice. 7 Classification of Crimean accommodation facilities
In addition, there are 92 children’s health camps in Crimea (Fig. 8).
Rice. 8. Distribution of children's health camps by region of Crimea
There are also 31 separate children's sanatoriums. As a result, the total number of child care institutions in Crimea is 123.
According to the year-round principle, 315 year-round facilities operate in Crimea (of which 128 are sanatorium-resort), 510 seasonal (of which 465 are sanatorium-resort).
The territorial distribution of health resorts by region of Crimea is as follows:
there are 168 objects in the Yalta region,
in Feodosiya - 112,
in Alushtinsky - 107,
in Yevpatoriya - 103,
in the remaining 12 regions - 335 accommodation facilities (including the cities of Simferopol, Stary Krym and Sovetsky district).
A distinctive feature of the territorial location of specialized sanatoriums is their concentration in the Yalta region - 33 (44% of the total). At the same time, 70% of children's sanatoriums are concentrated in Yevpatoria.
Crimean health resorts provide treatment for bronchopulmonary, neurological, musculoskeletal, cardiovascular, gynecological and other diseases. In addition, on the territory of the Republic there are 4.5 thousand households providing temporary accommodation services, and 14 thousand apartment landlords ( private sector). The peculiarity of this sector is that it receives over 80% of the total tourist flow (more than 4 million tourists per year).
There are 208 tour operators operating in Crimea. 1,147 tourist support specialists (tour guides and guide-translators) are included in the register of tourist support specialists. To the database excursion tours and routes developed by business entities, about 200 routes are included.
In Crimea there are 21 tourist information centers in 10 regions of the peninsula: Kerch, Saki, Simferopol, Yalta, in the Sudak, 9 Evpatoria, Feodosia regions, as well as in the Bakhchisarai, Black Sea and Lenin regions. Of these, 11 are year-round.
1.2 Functioning of the beaches of the Republic of Crimea
The total length of the beaches of the Republic of Crimea is 517 km.
As of April 1, 2014, there are 560 beaches on the territory of the republic, of which, according to their functional purpose, 69 are therapeutic (beaches of sanatoriums), 58 - recreational (beaches of other medical and recreational institutions), 71 - children's (beaches of children's health institutions), 332 - general purpose beaches, the functional purpose of 30 beaches is currently being determined (Fig. 9).
Rice. 9 Crimean beaches as of 04/01/2014
The largest number of beaches are located in the Yalta region - 123, Evpatoria region - 96, Alushta region - 87, Feodosia region - 77.
In 2013, 10 beaches in the republic received Blue Flag certificates from the Foundation for Environmental Education (FEE), thereby confirming compliance with international requirements for safe and comfortable recreation.
1.3 Development of tourism in Crimea
The basis for the development of tourism is a special geographical location, a varied climate (the climate of the southern coast of Crimea is subtropical Mediterranean type) and huge natural potential: the Black and Azov Seas, Crimean mountains, about 900 caves, the largest - Krasnaya, Mramornaya, Uzundzha, Emine-Bair-Khosar, 1657 rivers and temporary watercourses with a total length of 5996 km, 30 natural lakes and 1554 artificial reservoirs, 15 waterfalls, the most significant of which are Uchan-Su and Jur -Dzhur, 6 reserves (Crimean, Yalta mountain-forest, Cape Martyan, Karadag, Kazantip, Opuk).
On the territory of the Republic of Crimea there are over 11.5 thousand historical, cultural and architectural monuments belonging to various historical eras, civilizations and religions. There are 26 deposits of therapeutic mud and brine, more than 100 springs mineral waters various chemical compositions. There are 6 in Crimea state reserves, 33 reserves (including 16 of national significance), 87 natural monuments (13 of national significance), 10 protected areas, 850 karst caves(of which 50 are recognized by experts as suitable for development and visiting by tourists), mines, wells and more than 30 parks - monuments of landscape art of national and world significance.
The following types of tourism are developing in Crimea:
cultural and educational (in Crimea there are 17 state museums, more than 300 public and departmental museums. About 800 thousand exhibits are stored in the funds of state museums alone);
eventful (more than 100 different festivals are held annually in Crimea: music and wine, military and choreographic, theater and cinema, sports and folklore. Many of them have already become traditional for Crimea - these are the festivals “War and Peace”, “Kazantip”, “Genoese helmet”, “Theatre. Chekhov. Yalta”, “The Great Russian Word”, International TV Film Forum “Together” and others);
pedestrian (in the mountain-forest zone of Crimea there are 84 tourist sites, 39 places mass recreation population, 284 tourist routes); eleven
cycling (an extensive network of hiking trails and rural roads create conditions for cycling. The most diverse region for mountain cycling tourism is South-Western Crimea);
autotourism (there are more than 40 auto campsites, about 100 parking lots and parking lots with total number more than 3.5 thousand places, over 250 gas stations, as well as more than 110 service stations and more than 210 roadside cafes);
underwater (local diving, dive cruises, training schools, children's camps with scuba diving training);
equestrian (there are more than 20 equestrian clubs on the territory of Crimea, which have developed one- and multi-day horseback riding routes for tourists);
ethnographic (representatives of 115 nationalities live on the peninsula, there are 92 ethnographic sites, on the basis of which cultural and ethnographic routes have been developed);
rural (there are more than 80 rural tourism sites in Crimea);
sports (international competitions in hang gliding, hot-air ballooning and others);
cruise (four cruise ships can be accepted in Crimea sea ports located in the cities of Yalta, Sevastopol, Kerch, Evpatoria. In 2013, a record number of cruise ships visited Crimea
144, which is 45% more than the number of navigation vessel calls in 2012. The number of tourists amounted to 63,009 people (in 2012 - 62,984 people).
The traditional leader among the port cities of Crimea is Yalta; in 2013, 108 were served ocean liners and 16 river-sea class cruise ships).
There are 6 water parks operating on the territory of the Republic of Crimea:
Water park “Banana Republic “Aquaparkos” (Saki district)
Water park "Almond Grove" (Alushta)
Water park "Zurbagan" (Sevastopol)
Water park "Blue Bay" (Simeiz village, Bolshaya Yalta) 12
Aquapark " water world» (Sudak)
Water park "Koktebel" (Koktebel village, Feodosia)
More than 100 festivals and events are held in Crimea every year. In addition to the already well-known ones - “Genoese Helmet”, “War and Peace”, “Jazz-Koktebel”, more than 30 (festivals of the arts of peoples, crafts, culinary skills) are held during the “velvet season”, which gathers large target audiences and is attractive factor
2. Features of tourism management
The relevance of the theoretical and sociological understanding of management in the tourism industry at the present stage is determined both by the practice of functioning of the tourism industry, which experiences a growing need to systematize knowledge on organizing the activities of tourism management subjects, and by the need to determine ways to improve tourism management, search for an optimal vector for the development of the industry, taking into account the balance of interests all participants in the process: consumers, service providers, state authorities and local governments.
Management in tourism has a number of features due to the specific properties of the services provided by tourism organizations. As an integrated activity, tourism includes the activity of subjects at different levels and can be aimed at achieving different results. Issues of organizing effective interaction between participants should be the focus of attention of all tourism management entities interested in coordinating their actions and implementing joint industry development programs.
Firstly, the peculiarity of management in the tourism industry lies in the great depth of penetration and complexity of relationships between the constituent elements of the tourism industry: managing multiple tourist organizations a unified management system must be developed, which includes both regulatory activities on the part of government bodies and self-government at the level of firms and their associations.
Secondly, the specificity of management in the tourism industry is reflected in the fact that it is anthropocentric in its essence - a person, with his needs, value system, mentality, appears as the core of this entire system. This is exactly what management subjects in the industry should take as a starting point.
Thirdly, an equally important feature of tourism management is its seasonality. The supply of tourism services is characterized by inflexible production; they can only be consumed directly on site. A hotel, airport, or recreation center cannot be moved at the end of the season to another region; they cannot adapt in space and time to changes in demand. This circumstance must be taken into account by managers tourism enterprises, since fluctuations in demand can significantly worsen the operating conditions of the entire tourist complex.
Fourthly, management in the tourism industry is distinguished by its two-level nature, the combination into a single system of two qualitatively different states of social reality - artificially planned and consciously organized activities of people to solve certain problems, and the emerging system of relations between participants in joint activities as relations of self-government and self-organization. This relationship between intentional and spontaneous components constitutes the main social quality of the sociocultural “body” of management. (Tikhonov, 2001)
Fifthly, special attention requires taking into account such a feature as the non-primary nature of the tourist service. The tourism product is not an essential commodity; the demand for tourism services is extremely elastic in relation to income levels and prices, and therefore changes in the purchasing power of the population affect tourism services, and timely receipt of information will allow adjusting the volumes and goals of management.
Sixthly, this is the specificity of tourism marketing. Marketing is of greater importance for management in the tourism industry. The seller of a tourist service, not being able to present a sample of it, as is practiced when selling goods, must find an opportunity to demonstrate the advantages of his product - service, which can only be done with a well-established marketing system. The consumer, as a rule, cannot see the tourism product before consuming it, and the consumption itself is carried out directly at the place of production of the tourism service.
In addition, due to the variability of service quality and subjectivity in evaluation, there is a need for its constant monitoring, that is, this management function acquires special significance. The same tourist trip can be assessed differently by two different people. The tourist service itself is unique; it is not possible to repeat it in all aspects. In this regard, management in the tourism industry should be focused on creating a system for collecting, processing and disseminating information.
Seventh, the effectiveness of the tourism industry does not appear immediately, as E. Sheremetyeva rightly notes, but with a time delay due to a long period of return on invested funds, and if the development goal is social in nature, then the effect will not be expressed in monetary form. (Sheremetyeva E, 2008)
The next, eighth, feature is that due to the fact that the tourist environment, despite its social orientation, is predominantly commercial in nature, most tourism business entities define the main goal of their activities as, of course, making a profit. Therefore, in our opinion, it is especially important for management subjects to understand the consequences, including economic ones, that may arise as a result of ineffective interaction between all representatives of the tourism market (for example, in the case of late submission of documents for a visa, the entire package of tourism services may be canceled ; if the flight schedule changes, the host party makes the changes). It is personal interest in the effective organization of interaction between management subjects in tourism during the development of management decisions that can motivate tourism enterprises to look for mutually beneficial options for cooperation, recognizing the priority of common interests over individual ones. A well-built, streamlined and reliable network of communications between all partners allows each individual participant in the tourism market to protect themselves, their consumers and partners from the instability of the external environment and crisis consequences.
Ninth, a feature of management in the tourism industry is dependence on the macroenvironment (natural, political and economic situation, force majeure), which, firstly, is reflected in the elasticity of demand; secondly, it emphasizes the need for trust in the provision of tourism services, since the relationship between all suppliers of individual services that make up an integral tourism product and consumers of services are built precisely on trust, since it is impossible to evaluate the quality of the tourism product only possible during consumption.
Considering the tourism industry, it should be noted that it is one of the riskiest activities in the provision of services, as a result of which the number of risk cases specific to tourism increases. Risk is present at all stages of the provision of tourism services and covers all subjects of the tourism industry. In the tourism industry, the risk of undesirable events and their negative consequences is especially high because the very nature of the provision of services is often associated with the stay of tourists in various exotic, extreme and unusual places, where it is difficult to foresee the presence of factors unfavorable to the health of tourists. In addition, when interacting with a large number of business partners (foreign tour operators, consular services, hotels, transport and excursion companies), the coordination of their actions becomes difficult, which also explains the importance and relevance of the category “trust” for the tourism industry.
Modern tourism subject to globalization processes, which means increasing interdependence of states and individual regions, forming the world community, their gradual integration into common system with uniform rules and norms of economic, political and cultural behavior for all, and therefore the issue of increasing the level of trust between management subjects and strengthening partnerships seems especially relevant.
Globalization in tourism is characterized by a single information space for market entities, the presence of service consumers in different parts of the world, international representative offices of tourism business entities and product distribution channels, production location taking into account the maximum possible implementation of competitive advantages, savings obtained from the international scale of activity, high costs of product development and rapidly changing technologies, government regulation of the industry (introduction of uniform standards for the provision of services, stimulation and support of certain types of tourism, protection of consumer rights).
The market is saturated with offers of various types and price levels. In national markets, local and international carriers. It should also be noted that the tourism industry is open to external influences that are beyond the control of the subjects tourism activities. As a result, cooperation is actively developing between them in the form of coordination and integration of partners’ interests to implement joint projects and strengthen positions in the market. In the future, competitive advantages will be provided only to those tourism industry organizations that will be able to compete on equal terms for consumers with foreign companies, both in the domestic and foreign markets.
Globalization gives rise to interdependence of participants in the tourism market - today, changes in demand in the market of one country can stimulate or, on the contrary, restrain the market of another. This relationship explains the need to develop a system of measures aimed at giving stability to the tourism industry. The categories “trust” and “risk” are beginning to play a special role for tourism subjects, without which the industry cannot exist today.
Thus, the listed features of management in the tourism industry indicate that it is necessary to create a favorable climate for its functioning and development, and this is only possible with close cooperation of all interested parties - tourism organizations, consumers and the state, implementing state policy in relation to the tourism sector in basis for recognizing it not only as promising economic sector, but also a significant component of the social sphere, implementing a number of important social functions in its activities. These factors actualize the issue of the effectiveness of the management system in the tourism industry. However, at present, as analysis of management shows, this activity lacks consistency, management is characterized by fragmentation.
Intense competition for consumers, globalization and integration of the tourism business pose the task of organizations in the world tourism industry to improve methods for making and implementing decisions, increasing the efficiency of their activities, which can be divided into two categories: technical techniques aimed at increasing consumer demand, and organizational managerial, related to reducing investment risks by optimizing management and introducing new organizational forms of management (strategic alliances).
As T.V. Duran rightly notes, the jointness of productive activities makes it possible to compensate for the weaknesses of each individual subject, therefore, dependence on others for the implementation of joint activities can be called a compensatory connection. Subject - subject connection reflects the dependence of individuals on each other for different reasons: they either carry out common activities, although they perform different functions, or exchange the results of activities (Duran, 2011)
Based on the above, we can propose 3 theoretical models of interactions within the provision of tourism services:
A one-way model, characterized by the influence of one of the subjects of the tourism industry (consumer of services, government authority, subject of tourism activities) on others, in order to satisfy their interests;
A bilaterally directed asymmetric model, characterized by the interaction of two actors to achieve common goals, taking into account each other’s interests in the absence of coordination of interests on the part of the third;
A bilaterally directed symmetrical model, characterized by the interaction of these subjects of the tourism industry in the process of achieving common goals, taking into account each other’s interests.
The identified features of management in the tourism industry lead us to the conclusion that in tourism a two-way symmetrical model makes sense, conditioned by an understanding of the significance and necessary dominance of compensatory ties due to the interdependence of subjects. In practice, multidirectional actions and spontaneity of management prevail, resulting in bankruptcies of enterprises, their inability to withstand crises and force majeure situations, which entails insecurity for consumers of services and violations of legislation regarding the protection of their rights.
Of the theoretical models, three management models are found in practice to a greater or lesser extent.
The first model assumes the absence of central state administration; all issues are resolved locally based on the principles of market “self-organization”, i.e. decisions regarding the development of the industry are made on the basis of intuition, a unified development concept is not implemented national tourism, as a result of which the tourism sector develops spontaneously and unsystematically. The self-regulation model was chosen by the United States in 1997, but currently the United States has revised the principles of state regulation of the tourism sector, recognizing that tourism is a significant component of the national economy, and it can only develop successfully with significant support from the state.
The second model provides for the presence of a strong and authoritative ministry that controls the activities of the industry based on the principles of partnership between the state and the tourism market. This model (“partnership”) assumes recognition of the tourism sector as a significant sector of the national economy and provides significant government support for high growth rates of national tourism production.
The Central State Tourism Administration actively interacts with local authorities and private businesses. Another essential component of this model is the clear division of state tourism administration bodies into two branches. One branch deals with global issues of public administration: the regulatory framework for the industry, processing of statistical information, coordination of regional activities, international cooperation at the interstate level. The second branch is marketing. Its competence includes everything that is necessary to create the image of the country abroad: participation in exhibitions, management of tourist offices abroad. To implement the partnership model, certain conditions are required: large financial investments in the tourism industry, investment in tourism infrastructure. The main goal of such interaction is to reduce the role of the central executive in economic processes and reduce government spending by attracting financial resources (investments) from private business. In addition to tourism administrations and national tourism organizations, which, as a rule, include representative offices abroad, numerous industry associations have a significant influence on the processes of regulating the tourism business. The partnership model has been costly but effective for many years, and is being implemented in countries such as Spain, Italy, France (Saak, 2007)
The third model for organizing the management of a tourism complex - the “administrative model” - represents the inclusion of management tasks at the level of central executive authorities within the competence of a multi-sectoral ministry. This model assumes the recognition of the tourism sector as a priority sector of the national economy. When implementing this model, it is very important to choose effective schemes for interaction between federal and local authorities. A vertical chain of responsibility is formed for the implementation of activities within the framework of federal tourism development programs. In this case, administrative levers of macroeconomic regulation prevail, namely laws, federal tourism development programs, licensing, certification and other mechanisms of legal regulation of the tourism business. An important role is also played by economic instruments: preferential taxation, government loans, etc. The administrative model is common in a number of countries with high tourist traffic - Turkey, Egypt, Tunisia, China (Evdokimov, 2004)
The practice of world tourism confirms that no country is able to ensure the successful development of tourism without active and constant cooperation between the developers of legal acts and tourism business practitioners. The preparation of regulations for the development and regulation of tourism activities, carried out without preliminary scientific analysis, is also not optimal.
In modern conditions, given the decline in tourist arrivals to Russia over recent years and the insufficient development of the national tourism market, meaningful government intervention in the tourism business is, in our opinion, a necessary lever for increasing the efficiency of the industry. In terms of the scale of international tourism, the federal structure and the method of organizing the tourism industry, the third management model is most acceptable for Russia. At the same time, it should be taken into account that the interaction between government bodies, the private sector and associations - representatives of the tourism business has not reached European proportions either in matters of public administration or in the field of marketing.
The tourism industry was one of the first to feel the consequences of the global financial crisis of 2008-2009. At the same time, the crisis exposed the predominance of the situational management model, the inconsistency of actions of management participants and the weakness of planning, as well as the need for coordinated regulation of the industry by all management subjects, since most of The tourism market suffered significant losses as a result of the current situation. In such conditions, the stability of the industry could be ensured only if a model of social partnership was built between all management entities in the field of tourism services - government bodies, representatives of tourism organizations, their associations and consumers of services.
In the Russian tourism industry, most companies do not yet have a systematic technological approach to brand management - spontaneous processes aimed at consolidating the company in the market are increasingly characteristic, and therefore the current situation in the tourism industry requires the development of techniques and methods of management influences that are adequate new realities.
3. State tourism management in the Republic of Crimea
Connecting the factors of tourism demand and supply should be carried out by regulating the sphere of tourism and travel in the interests of the development of the country as a whole or the region.
Regulation of tourism activities in most foreign countries occurs with the participation of the public and private sectors. Results of studies conducted by the World tourism organization(WTO), showed the growing participation of private structures in the process of development of international tourism with their active support from the state.
Russia, despite its colossal tourism potential, occupies a very modest place in the global tourism market. It accounts for less than 1.5% of the world's tourist flow. Among the tourist enterprises of the Russian Federation there are 350 foreign companies or companies with 100% foreign capital, which are mainly engaged in outbound tourism.
Objective and subjective economic and political circumstances in the last year have caused a reduction in the incoming flow of tourists to the Republic of Crimea. To this should be added the instability of development domestic tourism Russian Federation. In particular, there is a demand for sanatorium-resort and tourist-excursion services in the Russian Federation, but the supply of these services has sharply decreased in recent years. The modern network of tourist establishments (1.4 million places), together with sanatorium-resort establishments, boarding houses, houses and recreation centers, is in great need of reconstruction. The price level that has developed in the domestic tourism market is so high that it practically does not differ from foreign supply. This largely determines the choice of consumers not in favor of domestic supply.
Targeted social tourism, carried out in the interests of people with low incomes, is practically disappearing. It involves government assistance and flourishes in many foreign countries. In particular, the clients of social tourism include, for example, schoolchildren, youth, pensioners, and the disabled. According to domestic experts, in the Russian Federation there are over 80% of the country's population as potential consumers of social tourism.
Social tourism- travel, other tourist trips for the purpose of recreation, health improvement, familiarization with the natural, cultural and historical heritage, sold to citizens of the Russian Federation at the price of a social tour or carried out independently and subsidized from funds allocated by the state for social needs.
Social tour- the minimum required set of tourist services, not exceeding the basic standard of accessibility for citizens of the Russian Federation.
Basic Social Tour Accessibility Standard- a set of calculated indicators of the minimum required set of tourist services; is established by the Government of the Russian Federation in accordance with the norms of this Federal Law.
Social tourism participant- a tourist who is a consumer of a social tour; social tourism organization, public association, social movement as a set of public associations of participants in social tourism, an educational institution for training specialists for the field of social tourism, a research institution on the problems of social tourism.
Organization of social tourszma - a legal entity or individual entrepreneur that forms, promotes and implements social tours on the basis of a license, provided that their sales in the aggregate constitute at least 70% of all tourist services and the rate of return when setting the price of a social tour does not exceed 10%.
The emergence of the noted negative circumstances is mainly due to the fact that at the present stage the market levers that ensure the further development of tourism are weak. Strengthening the actions of market levers is associated with the need to ensure conditions for the priority development of internal and external tourism with the aim of reviving traditional tourism centers and developing new tourist areas. The weak effect of market levers and the clearly insufficient social orientation in the tourism sector require active government intervention.
It is assumed that it is necessary to carry out government regulation globally in two main generalized directions.
First directionis associated with the adjustment of market self-regulation by drawing up plans (forecasts) and government programs, taking into account the fairly high degree of spontaneity of the current relationships in the supply-demand systems for many important types of products and services provided.
Second directionensures the implementation of social programs and social orientation of the market economy. Market self-regulation without proper government intervention leads to: increased monopolization, accelerated stratification of the country's population into rich and poor, and a reduction in those industries that are not sources of immediate profit (science, culture, art, healthcare, education, etc.).
Thus, government regulation in the field of tourism can be carried out by influencing the expansion of the tourism market and implementing appropriate social policies.
State policy in the field of tourism activities in the Republic of Crimea is carried out by the Ministry of Resorts and Tourism of the Republic of Crimea.
The Ministry of Resorts and Tourism of the Republic of Crimea (hereinafter referred to as the Ministry) is an executive body of state power of the Republic of Crimea, accountable, controlled and responsible to the Head of the Republic of Crimea and the Council of Ministers of the Republic of Crimea.
The Ministry carries out state policy and carries out functions on legal regulation, control in the sanatorium-resort and tourism industry, sectoral management in this industry, provides public services, manages state property, and also coordinates, in established cases, the activities of other executive bodies of state power of the Republic of Crimea in the health resort and tourism industry
The Ministry organizes, within its powers, the implementation of legislative acts and exercises systematic control over their implementation, summarizes the practice of applying legislation on issues within its competence, develops proposals for improving legislation and, in the prescribed manner, submits them for consideration by the Council of Ministers of the Republic of Crimea.
Impact on the expansion of the tourism market requires the development of a market strategy for promoting the tourism product. Strategy is the choice of a long-term optimal model of behavior in the tourism market, based on its characteristics. In any strategic approach, appropriate input from the public and private sectors is required.
The impact from the Ministry is decisive in the formation of the organizational and economic mechanism for managing the Crimean tourism sector.
Specific tasks that can be attributed to government regulation are as follows:
making decisions on the development of organizational, economic and social policies in the field of tourism development, as well as preparing and adopting a plan for such development;
creating conditions for solving problems of social, targeted tourism;
development of development programs for the public and private sectors, taking into account the above areas;
ensuring effective investment by the public and private sectors;
ensuring constant monitoring of the progress and direction of tourism development, taking into account its prospects, both in the economy and in the social life of society.
The private sector, as a rule, is assigned to the creation of tourist facilities and services (hotels, travel agencies, restaurants, commercial tourist facilities, etc.).
The Federal Law “On the Fundamentals of Tourism Activities in the Russian Federation” defined the principles of state policy aimed at establishing the legal foundations of a single tourism market in the Russian Federation.
The state, recognizing tourism as one of the priority sectors of the Russian economy, is guided by the following principles:
) promotes tourism activities and creates favorable conditions for its development;
) determines and supports priority areas of tourism activity;
) forms an idea of the Russian Federation as a country favorable for tourism;
) provides support and protection Russian tourists, tour operators, travel agents and their associations.
At the same time, the main goals of state regulation of tourism activities are:
) ensuring the right of citizens to rest, freedom of movement and other rights when traveling;
) environmental protection;
) creating conditions for activities aimed at the upbringing, education and health improvement of tourists;
) development of the tourism industry, meeting the needs of citizens when traveling;
) creation of new jobs;
) increasing the income of the state and citizens;
) development of international contacts;
) preservation of tourist attractions, rational use of natural and cultural heritage
The priority areas of state regulation of tourism activities are the support and development of internal, entry, social and amateur tourism.
Specific areas of state regulation of tourism activities have been identified.
This is done by:
creation of regulatory legal acts aimed at improving relations in the tourism industry;
assistance in promoting tourism products in the domestic and global tourism markets;
protecting the rights and interests of tourists, ensuring their safety;
standardization in the tourism industry, certification of tourism products;
establishing rules for entry into the Russian Federation, exit from it and stay on its territory, taking into account the interests of tourism development;
direct budget allocations for the development and implementation of federal target programs for tourism development;
tax and customs regulation; providing preferential loans, establishing tax and customs benefits for tour operators and travel agents engaged in tourism activities in the Russian Federation and attracting foreign citizens to engage in tourism;
assistance in staffing tourism activities;
development of scientific research in the tourism industry;
facilitating the participation of tourists, tour operators, travel agents and their associations in international tourism programs; provision of cartographic products.
Since the tourist receives a set of services provided to him in a certain place where the tourism event takes place, the activities of municipalities to support the provision of these services can be quite important, both at the local level and at the regional (interregional) level.
Tourist services are provided, as is known, in places representing geographical area, which tourists or market tour segment choose for the purpose of travel. Such an area contains all the facilities necessary for the stay, accommodation, food and leisure activities of tourists. There is thus a single market for tourism supply, a competitive market unit.
The distribution of municipal tasks for the provision of tourism services may be as follows.
At the local level (at the locality level):
area planning for tourism events, infrastructure measures;
marketing (market offer of the area);
coordination of the work of travel agencies;
information for tourists, their support;
organization of leisure time for tourists;
organization of tourist congress meetings.
At the regional and interregional level:
development of the region, tourism regional planning, measures to preserve nature and culture;
market analysis, development of marketing concepts;
measures to implement cooperation and provide interests in joint services and departments;
professional consultations, organization of internal marketing;
working with the press, with domestic and foreign travel agencies, transport companies, organizing services for hotel and catering companies, tour operators and intermediaries.
The Ministry has developed a Program for the development and reform of the recreational complex of Crimea 2014-2016. In accordance with this program, it is possible to identify the main directions of development of tourism activities in the Republic of Crimea
List of used literature
1.Federal Law of November 24, 1996 No. 132-FZ “On the fundamentals of tourism activities in the Russian Federation”
2.Avanesova G.A. Service activities: history and modern practice, entrepreneurship, management: Textbook. allowance. - M.: Aspect Press, 2004. - 318 p.
.Balabanov I.T., Balabanov A.I. Economics of tourism: Textbook. allowance. - M.: Finance and Statistics, 2001. - 175 p.
.Bogolyubov V.S., Orlovskaya V.P. Economics of tourism. - 2nd ed. - M.: Academy, 2008. - 192 p.
.Butko I.I., Sitnikov E.A., Ushakov D.S. Tourism business: basics of organization. - ed. 2nd. - Rostov n/d.: Phoenix, 2008. - 384 p.
.Gorbyleva Z.M. Economics of tourism. Textbook allowance. - Mn.: Publishing house BSEU, 2004. - 480 p.
.Gulyaev V.G. Tourism: economics and social development. - M.: Finance and Statistics, 2003. - 304 p.
.Duran T.V. Theory of social management: textbook. allowance. Ekaterinburg: Ural Publishing House. Univ., 2011. -191 p.
.Durovich A.P. Organization of tourism: textbook. allowance/ A.P. Durovich, N.I. Kabushkin, T.M. Sergeeva and others - Mn.: New knowledge. - 2003. - 632 p.
.Evdokimov K.A. Social Institute of Tourism in the Conditions of Transformation of Modern Russian Society: Dis. Candidate of Sociological Sciences: 22.00.04 [electronic resource].
.Egorenkov L.I. Ecology of tourism and service: Tutorial. - M.: Finance and Statistics, 2003. - 208 p.
.Kvartalnov V.A. Tourism management. Tourism as a type of activity. - M.: Finance and Statistics, 2002. - 288 p.
.Tourism management: Tourism economics: Textbook / V.A. Kozyrev, I.V. Zorin, A.I. Surin et al. - M.: Finance and Statistics, 2001. - 320 p.
.Papiryan G.A. International economic relations. Economics of tourism. - M.: Finance and Statistics, 2001. - 208 p.
.Tikhonov A.V. From the sociology of management to the sociology of tourism // Sociological Research. 2001 No. 2.
.Saak A.E., Pshenichnykh Yu.A. Management in socio-cultural services and tourism: textbook. allowance. St. Petersburg: Peter, 2007.
.Savoyarov N. Help in overcoming the crisis // Tourism: Practice. Problems. Prospects. - 2009. - No. 9. pp. 28 - 29.
.Ushakov D.S. Technology outbound tourism: textbook allowance. - Rostov n/d: MarT, 2005. - 384 p.
.Cherevichko T.V. Economics of tourism. - M.: Dashkov and Co., 2010. - 364 p.
.Sheremetyeva E. Uglich can become a “Russian Davos” // Municipal power. 2008. No. 4.
.Economics and organization of tourism: international tourism: Proc. allowance / E.L. Dracheva, SE. Zabaev, D.K. Ismayev et al.; edited by I.A. Ryabova, Yu.V. Zabaeva, E.L. Drachevoy. - 3rd ed., rev. and additional - M.: KNORUS, 2009. - 586 p.
Formulation of the problem. The main problem of the territory of Western Crimea is the steppe terrain, a relatively short swimming season, a lack of hotels and restaurants, a low level of service, as well as worn-out sewer networks and treatment facilities. Currently, the territory of the west coast is an underdeveloped zone, without normal infrastructure and communications.
The following researchers studied the problems of the territory of Western Crimea: G. Psarev in the draft concept of the “State Target Program for the Development of the Territory of the Western Region of Crimea for 2012–2020”, S. Braiko, D. Devyaterikov, E. Kuznetsova in the work “Development of Tourism in Western Crimea” , A. Chabanov et al.
However, on this moment The following questions remain unresolved:
Irrational and ineffective use and development of lands for health and recreational purposes and the use of natural medicinal resources of Western Crimea;
- lack of investment in cities and regions for development;
- emergency technical condition and insufficient capacity of water supply and water treatment systems, leading to environmental pollution and deterioration of the sanitary and epidemiological situation in the region;
- processing of solid household waste, transport communications and services.
Relevance of this topic. Western Crimea has all the necessary resources for the high-quality development of tourism in the area, which is why it should be developed to attract more tourists and investors.
Goal of the work. Explore the problems and prospects for the development of tourism in Western Crimea.
Main part. The western resort area stretches along the flat coast of Crimea from the village of Peschanoye along the Kalamitsky and Karkinitsky bays of the Black Sea. These are located here famous resorts like: Evpatoria, Saki, Peschanoye, Nikolaevka, the villages of the Tarkhankut Peninsula - Chernomorskoye, Mezhvodnoye, Olenevka - and adjacent to them resort area Steregushchee village. The resorts of Western Crimea are, first of all, treatment and health centers. The Western region is one of the most inexpensive and accessible vacation spots in Crimea.
Currently, the investment potential of Western Crimea is more than 200 thousand hectares. This territory is planned to be developed as a competitive, year-round, national and international resort, recreational and tourist center.
The need for development of the region is primarily related to its natural-climatic and recreational-balneological potential. Availability of long coastline, deposits of mineral waters and medicinal mud, architectural, historical and cultural monuments makes this area one of the main recreational centers of Crimea.
The potential for tourism development in Western Crimea was studied by McKinsey and Company. They studied the experience of developing the world's best resorts, inspected the territories of Evpatoria, Saki, Chernomorsky and Razdolnensky districts, analyzed the advantages and disadvantages, as well as the state of the infrastructure of the region as a whole.
According to experts, Western Crimea has all the necessary resources for the high-quality development of tourism. Thus, they noted the presence of clean sea water, sandy beaches, which have a large extent, the Tarkhankut nature reserve, as well as therapeutic mud. Moreover, the presence of prospects for the development of diving and kitesurfing was assessed. Among the factors event tourism, which also provides good opportunities for the development of the area in the tourism sector, they celebrated the Kazantip festival. This International music Festival, held annually in the village of Popovka, Saki district, will attract European tourists to the region, and the absence visa regime And language barrier– tourists from the CIS countries. Therefore, taking into account all the pros and cons of the area, it was proposed to build new 1-3 star hotels on the coast, develop beach and health recreation, vacations with children, and cruises. In addition, among the areas suitable for development, youth tourism, entertainment, events and “green” were named. According to the authors of the project, its implementation will help increase the number of tourists in the region to 2-3 million.
Currently, Crimean authors have developed draft concept of the “State target program for the development of the territory of the Western region of Crimea for 2012–2020”. The program is aimed at the development of the agro-industrial complex, the processing industry, the construction of social and engineering and transport infrastructure to create full-fledged conditions for the development of the territory, raising social standards of living standards of the population, improving the image of Crimea and Ukraine, increasing the revenue side of budgets at all levels. All these factors will ensure the investment attractiveness of the region as a whole and will significantly increase the number and attendance of tourists and vacationers.
The program is designed for 2012-2020 and will be implemented in three stages.
On first stage(2012-2013) It is planned to carry out an organizational preparatory period, develop project documentation for the allocation of land for construction, carry out conciliation procedures and examination of projects, prepare investment projects and business plans for the construction of modern resort and recreational complexes, infrastructure, public catering, facilities alternative energy.
On second stage(2014-2017) It is planned to implement a number of investment projects for the comprehensive development of the territory of the Western region, reconstruct existing and begin construction of new resort industry facilities and infrastructure.
On third stage(2018-2020) Commissioning of new resort and recreational facilities, infrastructure facilities, implementation of other Program activities aimed at improving the standard of living of the population, increasing employment, increasing the capacity of budgets at all levels.
The implementation of this program will allow rational planning of the work of coastal territories, will ensure a reduction in the load on the southern coast of Crimea, an increase in the number of vacationers and tourists and the number of resort, health and medical institutions. It will also allow Western Crimea to solve the problems of irrational use of recreational lands and the agro-industrial complex. In addition, the implementation of this concept will improve the ecological state of the environment, create new jobs, and as a result, increase the level of employment and living conditions of the population, and, not least important, increase financial revenues to budgets of all levels.
Conclusions and offers. As a result of the research, the following ways to solve the problems of Western Crimea have been identified and proposed:
Creation of new tourist sites and routes;
- construction of sanatorium-resort and health-improving medical institutions with modern medical equipment, hotel complexes, with the attraction of investments;
- carrying out current and major repairs of railway tracks and station complexes;
- modernization of automobile and aviation transport infrastructure (Evpatoria, Saki, Chernomorskoye, etc.);
- organization of effective wastewater treatment systems with their maximum possible centralization, in particular the reconstruction of existing and construction of new sewerage treatment facilities;
- creation of new capacities for processing solid household waste and reconstruction of existing landfills (Cape Tarkhankut);
- construction of a network of public catering establishments (restaurants, cafes, bars, canteens);
- attracting highly qualified personnel to work (also conducting seminars and trainings to improve their skills).
The territory of Western Crimea has rich potential for tourism development. However, to attract more tourists to the area, it is necessary to solve a number of problems that were discussed in the article. Unfortunately, at the moment the state cannot allocate a sufficient amount of budget funds for the implementation of the draft concept of the “State Target Program for the Development of the Territory of the Western Region of Crimea for 2012–2020”, in connection with the holding of EURO 2012 in Ukraine, but it is necessary to actively attract national and foreign investors.
Sources and literature
1. Ministry of Regional Development and Housing and Communal Services of the Autonomous Republic of Crimea: [Electronic resource]. – Access mode: http://www.minzhkh.crimeaportal.gov.ua/index.php/ministerstvo/regionalnoe-razvitie
2. Development program for the territory of Western Crimea for 2012-2020: [Electronic resource]. – Access mode: http://www.kapital.net.ua/index.php/news/read/ghjuhfvvf_hfpdbnbz_nthhbnjhbb_Pfgflyjuj_Rhsvf_yf_2012-_2020_ujls/
3. Guide to the resorts of Crimea “Crimea at a Glance”: [Electronic resource]. - Access mode:
The modern development of the economy of the Crimean region is characterized not so much by the development of separate industries, but by the formation of various inter-industry complexes. In this matter, tourism should be considered as a large independent economic system that unites various industries. Effective interaction of all types of organizations and enterprises within the framework of the intersectoral tourism complex is the basis for creating a high-quality competitive tourism product. The tourism complex was not previously considered as one of the effective ways to increase the competitiveness of the Crimean region. The hotel industry is accustomed to being characterized as a form of providing paid services for accommodation and leisure activities.
At the present stage of tourism development in Crimea, the hotel industry acts as a reserve that is capable of creating a competitive advantage for the region, so this issue must be approached with an understanding of trends and distinctive features, regional factors influencing the formation and development of the tourism complex of the Crimean region.
The problem of tourism development from a regional perspective was considered by such researchers as: M.G. Boyko, L.M. Gopkalo, issues of theory and methodology of economics and management, priority areas for using the resort and recreational potential of Crimea are touched upon in the research of S. Yu.
Top priority research work There is a need to accumulate and systematize theoretical knowledge and methodological approaches, and apply them in practice to solve pressing problems of competitiveness and attractiveness of the tourism industry at the regional level.
The tourist complex is represented by various organizations. Direct service organizations include enterprises - tourism organizers, whose main task is to provide tourism services. Indirect service organizations include enterprises in related sectors of the economy, science, culture, and education system. The formation of a modern market mechanism for the relationship between tourism enterprises in the resort and recreational sector requires analysis and consideration of a number of factors.
Let us list the main groups of factors influencing the activities of enterprises in the tourism industry:
1. political factors (international situation, political stability);
2. economic factors (general state of the economy, financial stability, development of the tourism sector);
3. socio-demographic factors (increase in population, distribution of population by income level, morbidity level);
4. medical factors (occupational and age-related diseases, morbidity levels in the country);
5. research (progressive scientific developments, modern service technologies, technologization and computerization).
Characteristics of types of tourism in Crimea
Walking tourism
Crimean hiking tourism has been developing since the late 19th century. In Soviet times, several planned routes were laid across the mountainous Crimea, connecting to mountainous and seaside tourist centers, there were about three dozen seasonal tourist sites.
Currently, the organizers of most walking tours in Crimea are Moscow, St. Petersburg, Kyiv, Minsk and other travel agencies and tourist clubs.
Those who relax in a health resort on the coast always have the opportunity to make walking. For these purposes, there are specially equipped trails (Tsarskaya, Botkinskaya, Shtangeevskaya, Kalendskaya, Kurchatov, Raevsky, etc.).
Southwestern Crimea
The mountainous southwestern Crimea is interesting for its historical and archaeological sites- this is the Khan's palace in Bakhchisarai, " cave cities"and monasteries, ruins of medieval fortresses, sites of primitive man and much more. Interesting routes on its territory offers Crimean nature reserve. The trails are laid along the most picturesque places most interesting objects reserve.
South-eastern Crimea
The mountainous southeastern Crimea, unlike the southwestern one, is interesting for its natural attractions - waterfalls, caves, mountain peaks. Recommended West Coast Crimea from Peschany to Lyubimovka, Laspi Bay, the vicinity of the village of Maly Mayak, the valley of the river. Sotera - east of Alushta, as well as the villages of Solnechnogorskoye, Malorechenskoye, Rybachye, Privetnoye, Morskoye, Vesele, Solnechnaya Dolina, Koktebel.
Bicycle tourism
Plain and before mountain Crimea, The Tarkhankut and Kerch peninsulas are very convenient for cyclists, especially beginners, due to the flat terrain, uncrowded roads, and the availability convenient places for parking on the coast.
The mountainous Crimea, southern and southeastern coasts are somewhat more complicated in this regard. The terrain here is more rugged. More prepared cyclists come here. In the nineties, Crimea began to be explored by fans of mountain bikes. Mountain bike championships are also held in Crimea. An important role in this case is played by the presence near the mountains. Black Sea coast, where there is always an opportunity to relax and take a break from cycling.
Speleotourism
Speleotourism - i.e. inspection and exploration of caves has a long tradition in Crimea - dating back to the times of the Crimean Mining Club of the early twentieth century. And now its popularity is constantly growing.
Great amount caves (over 800) and other karst cavities in a relatively small area, their diversity, ease of access and approaches to them makes the mountainous Crimea very popular in this type of tourism.
Rock climbing
Mountaineering in its classic form with eternal ice and the rarefied air of the highlands is impossible, but conditions are ideal for rock climbing - amateur and sport. Well-known climbing walls are equipped in accordance with international requirements. This Nikitskaya Cleft near Yalta, Mount Sokol near Sudak, Petrovsky rocks near Simferopol, rocks above the Red Cave.
Natural features The Crimea is such that ascents can be made at any time of the year: in winter - to the Angara wall of Chatyr-Dag, in summer - to the rocks of the Grand Canyon, and in spring and spring - to conquer the rocks of the South Bank.
Rocks Grand Canyon- a “white spot” on the climbing map of Crimea: there is only one route laid out here, but the opportunities for rock climbing are large, and the rough surface of the steep cliffs is of particular interest to climbers for laying free climbing routes.
Auto tourism
Transport network Crimea began to form about 25 centuries ago. Each era has left us sections of roads in deserted, pristinely clean, picturesque corners of Crimea, with an abundance of natural and historical attractions - from the era of the Roman Empire to the Buranov runways of the Soviet Empire. It’s nice for a beginner to take a breeze along the Bakhchisarai-Yalta highway. The road, manually carved in the mountains in the 19th century, makes hundreds of turns, climbing Mount Ai-Petri, from where the amazing beauty of the southern coast of Crimea opens.
The Romanovskoye Highway, specially built for the passage of royal persons and then the first persons of the Soviet state, makes it possible to see the Crimean nature reserve in all its splendor: the Kosmo-Damianovsky monastery with a healing spring, a trout farm, the Gazebo of the Winds on the cliffs of the Gurzuf Yayla, the Uch-Kosh gorge above Yalta and many other attractions of Crimea.
Water tourism is one of the new types of tourism that have begun to develop in Crimea recently. This includes riding on yachts, jet skis, speedboats, sailboats, etc. Most of them also require good strength and endurance.
Jet skiing is the most exciting entertainment, with the fullest feeling of space, speed and freedom. In handling it is not much different from a regular motorcycle, but it gives much steeper turns and overhangs.
Coastal waters Sea of Azov enjoys long-standing and well-deserved respect among amateurs and professionals of water sports: windsurfing (riding on a sailing board) and kite surfing (riding on a board following a kite).
Congress tourism
Conferences, congresses, seminars, scientific symposiums, business meetings, exhibitions, and training seminars on a variety of topics are regularly held in Crimea. And, of course, annual tourism fairs. The most important of them is “Crimea. Tourism. Recreation”, taking place in Yalta in early March. The venue for business events, as a rule, is hotels, health resorts and famous palaces. Most of them have their own conference rooms with 300-500 seats and provide accommodation services for participants. In addition, cultural, excursion, transport and other services are provided.
One of the leaders of business tourism in Crimea is the Yalta Hotel. Up to two dozen business events are held here annually.
The optimal time for such events is April-May and September-October, when there is no influx of tourists.
The entry of Crimea into Russia, it seemed, should immediately solve many problems that existed on the peninsula at that time. The main problem was the further development and formation of the region. It was also clear here that, perhaps, the most promising direction for the development of Crimea is tourism. Another thing is what tourism should be like, who will go to Crimea and why? What services can be realistically provided to vacationers and what services cannot be provided.
The fact is that from the very collapse of the USSR until the reunification of Crimea and Russia, there was a “shadowing” of the tourism economy. The private sector, which cannot be controlled by the state, took first place, remaining free from accounting not only by tax structures, but also in terms of coordinating the services provided.
The sanatorium-resort aspect of Crimean tourism was mercilessly squeezed out beach tourism unorganized. The decline of tourism without investment and any government support continued until the spring of 2014.
Almost immediately after the reunification of Crimea with Russia, the situation began to change in a different direction: today 80% of tourists stay in hotels and sanatoriums, and only 20% in private houses. This has not happened for a long time in the history of the Crimean peninsula, and this is due to the fact that sanatorium and resort institutions have concluded agreements on sending vacationers with state and corporate institutions of the Russian Federation. This step is only the beginning of the implementation of a targeted policy for the development of Crimea, the foundations of which are set out in the Strategy for the Development of Crimea until 2020.
It is known that the socio-economic indicators of Crimea upon joining the Russian Federation did not reach the Russian average. Unfortunately, with all Russia’s desire to change the situation on the peninsula for the better, there are certain limiting factors. The main one is the instability of the socio-political situation in the border areas of Ukraine and Crimea. Therefore, there are certain risks for the development of international cooperation, weakening of international and foreign economic relations. The region is also insufficiently supplied with vital resources, sources of water, energy, food, as well as the lack of good road and rail connections with mainland Russia. 
It is clear that now these problems are being solved first. The transport accessibility of Crimea is changing due to an increase in the number of flights to Simferopol and government subsidies for paying for tickets from distant regions of the country.
So, for example, people flying on vacation from Yakutsk now spend about 12, or even 15 hours, taking into account the transfer in Moscow. In the summer, direct flights will be organized, which will be dated by the state, as a result, the average ticket price from Yakutsk will be equal to 8.5 thousand rubles, and the flight time will be reduced to 8 hours. The number of Russians will increase major cities, from which there will be direct flights to Crimea.
It is worth noting that all problems must be solved comprehensively. Thus, in the transport complex all funds are now concentrated on the construction and reconstruction of the crossing Kerch Strait, airports and highways. They are the ones who provide the connection with settlements and industrial facilities of the peninsula. And this is already producing results. You can already travel around the Crimean Peninsula quickly and relatively inexpensively. The roads have been put in order, and this work continues successfully.
In the engineering complex, funding will be directed to measures to ensure water supply, sewerage, bank protection and heat supply, as well as ensuring the management of solid household waste. The development of the social sphere involves the implementation of measures for the construction and reconstruction of healthcare and education facilities.
One more, very important aspect. Before Crimea joined Russia, the peninsula received vacationers from Ukraine. This was a deliberate policy of the authorities, who did not burden themselves with unnecessary expenses and attracting investments into dilapidated and outdated infrastructure.
Accordingly, the entire service of the peninsula was extremely low and unprofitable. There were no foreign tourists there either. All this makes itself felt even now. So, when you go to have a snack of local dumplings, you can see flies flying above them. In response to your indignation, you may hear the familiar Ukrainian: “Let it be so.” By the way, the service personnel in hotels and cafes are still Ukrainian. The low level of service and lack of conditions repelled all hypothetical tourists from vacationing in Crimea.
Although today tourists from Russia have already filled vacancies in hotels, in 2013 they were 26% of the total number of vacationers, but in 2014 they became 93%. In 2015, the figure increased to 95% and is approaching 100%.
As the composition of vacationers changes, their priorities also change. If for Ukrainians the main and main criterion was the price, then for wealthy tourists from Russia, perhaps, the level of service and service will be an important argument for a holiday in Crimea. The reality is that Russians, having vacationed in Turkey and Egypt for many years, have become accustomed to the world level of service. They are ready to pay high price for the tour and get a higher quality and professionally designed product.
There is also a problem that tourists from Russia will not be satisfied with even very cheap services of poor quality. The faster tourism enterprises and private firms catch this trend, the more successful a niche they will be able to occupy.
Today, the range and quality of services provided in Crimea lags significantly behind the world level. This reduces the competitiveness of the region in the international tourism market.
The main problem for the peninsula is the seasonality of tourism. For hotels and similar institutions, the season is only three months, and for medical and health centers five months. Only less than 40% have year-round activities. There is also an imbalance in the distribution of healthcare facilities in Yalta and Evpatoria. All this points to an unfavorable environment in the health sector. Changing this situation may just solve the issue of seasonality in Crimea.
There is also such a direction of tourism in Crimea as extreme travel and tent tourism. On the territory of Crimea there are about 38 campsites, which are essentially tent cities. They have a minimal set of amenities, which budget European tourists are also not prepared for.
There is another problem in Russian Crimea - the labor force. Most tourism-related businesses cannot support all year round service staff. Previously, Ukrainian seasonal workers were invited to work in Crimea during their holidays. Now political difficulties have practically closed this opportunity for them.
Today in Russia there is a specific Tourism Development Strategy for the period until 2020. Its main provisions are:
- Increasing the independence of the Federal Tourism Agency; You can note the emphasis on the marketing component. It is also necessary to strengthen the presence of Russian travel companies in the international market. The state wants to provide large tourism business, working for the domestic market, maximum support, for example, in the form of a more loyal tax policy;
- Closer interaction between the ministries of culture, education and foreign affairs through the unification of representatives of these departments into the interministerial committee on tourism. Within this structure, it is proposed to create working groups capable of solving emerging difficulties as effectively as possible;
- Close interaction with business and the entrepreneurial environment through the creation of the Tourism Sector Association. This structure, in a bilateral discussion between representatives of the Federal Agency for Tourism and major entrepreneurs in the field of tourism on an annual basis, will be able to coordinate each other’s activities, making proposals and sharing opinions;
- Place an emphasis on continuous research of the market, tourism trends and recent developments. For this purpose, a large research organization must be created - the Institute of Tourism Research on the basis of the Federal Office of Tourism, which will supply government agencies with the most up-to-date information.
- Development of a network of green routes on the territory of natural reserves with the presence of basic and accompanying infrastructure that meets the principles of the “green economy”.
- Promoting the development of cooperation between tourism business entities and specialized public organizations in organizing environmental tours and expeditions.
- Implementation of a monitoring system to ensure the quality and environmental friendliness of tourism, recreational and hotel services.
- Creation of a network of tourist information centers on the territory of natural reserve facilities to perform the functions of environmental education.
Issues of tourism development in Crimea federal district included in the agenda of the Yalta International Economic Forum.
The tourism industry traditionally occupies a leading position in the Crimean economy, and the peninsula continues to prove its popularity and broad prospects as a tourist destination. This is evidenced by the observed increase in the annual number of Russian tourists visiting the peninsula: from 1 million in 2013 to 4.9 million in 2015. In 2016, the tourist flow is expected to increase by another 500 thousand people.
The government of the Russian Federation and the Crimean authorities are paying increased attention to the development of tourism in the region. It was in Crimea that on August 17, 2015, a meeting of the State Council was held, dedicated to tourism for the first time.
“Currently, there are a number of positive changes in Crimea that are conducive to the development of tourism on the peninsula. The infrastructure is being developed step by step, a bridge is being built across the Kerch Strait. Simferopol airport is being reconstructed: its capacity has been increased to 100 flights per day. The capacity of the ferry crossing has been increased, and the third line of the energy bridge has been put into operation. The reconstruction and construction of tourist facilities is underway,” notes the head of the Federal Tourism Agency Oleg Safonov.
The Republic of Crimea is one of the ten federal subjects with the largest number of collective accommodation facilities. On its territory there are 262 year-round collective accommodation facilities, including 119 hotels, 67 sanatoriums, 31 boarding houses, 25 children's sanatoriums, 20 accommodation facilities of other categories, the total capacity of which is 65.4 thousand beds.
According to the results of the implemented targeted program for loading collective accommodation facilities in the Republic of Crimea and the city of Sevastopol, over the past two years, 100% occupancy of Crimean hotels, tourist centers and sanatoriums has been ensured during the “high season”.
An effective information and propaganda campaign was carried out to promote the tourism opportunities of the Crimean Federal District.
For the first time in 2015, package tours to the peninsula became widespread, which led to good results and predetermined the growing demand for Crimea among Russian tourists.
New tourist sites are appearing on the peninsula. For example, in 2015, a water park in Yalta and four new hotels were commissioned.
At the same time, to further improve the conditions of recreation in Crimea, modernization of hotels, boarding houses and sanatoriums is required, a significant part of which has experienced a shortage of investments for many years. Today, every seventh collective accommodation facility in the region is under reconstruction and renovation.
In this regard, one of the main tasks for the development of tourism in the region is to attract investment to develop the infrastructure base of tourism and ensure the quality of tourism services at the level of world standards. Rostourism, for its part, pays great attention to expanding cooperation with banking and credit organizations. In particular, under the recently signed agreement, RNKB Bank will participate in the financing of investment programs and projects aimed at developing tourism in the Crimean Federal District.
An important area of development is also the diversification of Crimea’s tourism products and the realization of the region’s tourism potential in the “low” season.
Crimea has an excellent prospect of becoming a year-round resort area through the active offer of other (besides beach) alternative types of tourism. Particular attention should be paid to the possibilities of Crimea in terms of sanatorium and resort treatment. The peninsula’s competitive advantage in this segment is the infrastructural medical and health complex that has been formed over decades, an attractive price compared to European medical resorts (especially against the backdrop of changes in the ruble exchange rate), the possibility of providing high-quality treatment, and - what is important - a fundamental medical school.
Besides, Crimean peninsula has great potential from the point of view of developing sports, cultural, educational, military-patriotic, eco- and ethno-tourism. The unique nature of the region, a large number of historical monuments and military memorial sites, good transport accessibility and the ability to choose vacation options “for any budget” make these types of tourism potentially attractive to tourists.