Tourism for recreational purposes. Geography of tourism for the purpose of recreation and entertainment (Russia and foreign countries) Geography of tourism for the purpose of recreation and entertainment

The classification of types of tourism includes more than 30 types. From our article you will learn what types of tourism there are.

Automobile tourism (auto tourism)

A popular type of recreation, traveling using road transport along the main part of the route. Traveling by own car or gathering in a small group of several cars, tourists most often do not resort to the services of tourism organizers.

Active tourism

A type of travel associated with active methods of movement along a route and performed by a person for recreational and sporting purposes.

Business tour (MICE)

Type of travel required business people and possibly requiring special services, such as a meeting room or secretarial services.

The abbreviation MICE stands for four areas of business tourism:

    Meetings - business meetings;

    Incentives - incentive tours (incentive tours) for employees, partners, clients;

    Conferences - organization of conferences, participation in exhibitions;

    Events - organization of corporate events.

Bicycle tourism

A popular type of active recreation, which has many varieties: from short walks and excursions to challenging cycling trips. Cycling routes are laid out in different areas: along country roads, along plains and across mountain passes. Special bicycle designs have been developed for cycling tourism.

Domestic tourism

Tourism within the country. A feature of domestic tourism is the temporary departure of citizens of a particular country from permanent place residence for recreation, satisfaction of educational interests, sports and other tourist purposes. Carried out only within the national borders of that country. Used to determine tourism by residents within their own country. In international calculations and statistics domestic tourism may relate to determining the activities and expenditures of tourism and non-residents in a given country. Domestic tourism does not represent a separate sphere, but is connected with all other sectors of national life.

Water tourism

A type of tourism in which recreation is carried out on the water using kayaks, boats, catamarans, motor ships and other watercraft.

Inbound tourism

Travel within the country by persons not permanently residing there for tourism purposes without engaging in paid activities from a local source.

Gastronomic tourism

Tours for gourmets and lovers of delicious food. Many tourist regions attract travelers with exquisite cuisine or wines. The brochures of travel companies contain information about gourmet dishes typical of the area.

Group tourism

A type of tourism in which a tourist trip is made by groups of people (including families) according to an individual plan or according to a travel company plan, including the definition of areas to visit, duration of stops, overnight conditions, etc. During the group’s travel, a temporary team arises, which provides a high degree of educational impact during meetings, contacts and conversations provided for by the groups’ stay programs on routes or tourist centers. The possibility of obtaining a group rate makes this type of tourism very attractive.

Long-distance tourism

Trips that require a significant amount of time to get to the destination (more than four hours by plane, four days by car and four to five days by boat or train, etc.).

Children's tourism

An organized trip for a group of school-age children (from 7 to 17 years old) accompanied by a leader. In modern conditions, it exists in new forms: educational children's tourism for the purpose of learning a foreign language; health tourism for children in sports and summer camps located both in our country and abroad; excursion and educational children's tourism, etc. There are travel agencies specializing in children's tourism.

Disabled tourism

A type of recreational tourism designed for people with disabilities.

Individual tourism

One person's journey according to his own program. Travel agencies fulfill the orders of individual tourists (determining areas to visit, duration of stops, overnight conditions, etc.). Individual tourism can develop through the channels of kinship and family ties, creative exchanges and visits by invitation. Individual tourism is also practiced under social and youth tourism programs. Services for individual tourism are provided by special, regular or specialized travel agencies.

Intensive tourism

A type of business tourism, i.e. tourist trips (usually group trips) provided by the administration of enterprises and institutions to their employees on exclusively preferential terms or free of charge as a bonus for high production performance.

Caravanning

A common type of automobile tourism is on a caravan or motorhome-type vehicle with a body or trailer specially equipped for housing.

Horse tourism

A form of active recreation, a type of sports tourism.

Cruise

A tourist trip using a particular vehicle not only for transportation, but also for temporary accommodation, food and service.

Cultural tourism

A type of international tourist travel associated with acquaintance of tourists with national cultures, customs, and traditions in the host country.

Medical and health tourism

A type of tourism undertaken for health or medicinal purposes. Resorts provide tourists with complexes of medical and health procedures, massage services, etc.

Ski tourism

A type of sports tourism that involves skiing along the plains and foothills. Ski tourism requires special training of participants and increased attention from organizers.

Youth tourism

A specific type of tourism activity of youth and adolescents, implemented both within national borders and at the regional and global levels.

Museum tourism

A type of tourism, the specificity of which is to use the tourist potential of museums and adjacent areas. Cooperation between museums and tourism is based on the formation of a system of historical, cultural and natural territories.

Nostalgic (ethnic) tourism

A type of tourism that is carried out by people to the places of their historical residence. Participants in nostalgia tourism are mainly elderly people who previously lived in the area.

Educational tourism

A tourist trip in which a tourist combines relaxation with education.

Organized tourism

Travel by one tourist or a group of tourists according to the exact route and regulations established by the travel company. At the same time, tourists and the travel company are bound by mutual requirements and obligations. Vouchers for such tours are usually sold on the basis of advance payment.

Pilgrimage tourism

A type of religious tourism carried out by believers of different faiths to holy places.

Adventure tourism

A type of tourism associated with the organization of non-standard tours to exotic and environmentally friendly natural reserves, with unusual non-traditional means of transport. Adventure tourism includes hiking expeditions, safari tours (hunting, fishing, photo hunting, etc.), circumnavigation (yachting).

Amateur tourism

Travel using active modes of transportation, organized by the tourist independently.

Wedding tourism

A type of tourism designed for newlyweds.

Rural tourism

A type of tourism that involves the temporary stay of tourists in rural areas for the purpose of recreation and/or participation in agricultural work. Mandatory condition: tourist accommodation facilities, individual or specialized, must be located in rural areas or small towns without industrial and multi-storey buildings.

Sports (active) tourism

Type of active recreation; active and targeted types of physical training and exercise, training, such as swimming, running, cycling, etc. The main task is to guarantee the opportunity to engage in the chosen sport.

Student tourism

A type of youth tourism; travel of students and students.

Shopping tourism

A type of tourism aimed at visiting shops (most often shopping and entertainment complexes) and purchasing goods. Often, “shopping tourism” means not just the purchase of goods, but the entire complex, which also includes related entertainment (restaurants, cafes, cinema, etc.).

Ecotourism (ecotourism)

Visiting places with relatively untouched nature and well-preserved cultural and historical heritage.

Homestay

A type of tourism in which the tourist lives in a house with the owners. A tourist can immerse himself in a foreign culture and learn a foreign language more easily in an everyday context. Staying with a family local resident It is becoming increasingly popular among language tour participants, school and exchange students, as well as individual interested tourists.

Organization of tourism business: technology for creating tourism products Mishina Larisa Aleksandrovna

1.3. Travel as active recreation and health improvement

Social society is structured in such a way that almost every adult is engaged in work. Of course, it is beneficial for any employer for its employee to have good health, because working capacity directly depends on the state of health.

In paragraph 5 of Art. 37 of the Constitution of the Russian Federation, adopted by popular vote on December 12, 1993, states that every person has the right to rest. A citizen working under an employment contract is guaranteed the working hours, weekends and holidays established by the Labor Code of the Russian Federation of December 30, 2001 No. holidays, paid annual leave.

According to Art. 115 of the Labor Code of the Russian Federation, each employee must be granted annual basic paid leave of 28 calendar days.

Rest is a process involving the restoration of physical and mental performance. The process of rest occurs under conditions of cessation of the activity that caused fatigue. Rest is a prerequisite for maintaining and strengthening health; it helps restore physical and spiritual strength, and therefore makes a person active and efficient.

There are two types of rest - active and passive.

Under passive rest refers to the cessation of the activity that caused fatigue and further physical rest of the body.

Leisure– this is the cessation of tiring activity and switching the body’s activity to another type of activity.

Tourism is one of the types of active recreation.

It should be noted that each person makes his own decision regarding what type of recreation is suitable for him. The main criteria when choosing one method or another are: the needs and interests of a person, his physical characteristics and financial capabilities.

For example, in Western countries akh, where the standard of living of most people is much higher than in Russia, a common type of recreation is a weekend tour. In Russia, a person plans a tourist trip in advance and, as a rule, after waiting for a vacation and saving money, he goes on a trip for an average of 7-12 days.

As a result of a tourist trip, a person receives a complex of positive emotions, which leads to restoration of strength. Thus, tourism fully meets the main purpose of recreation and, therefore, is its type.

According to the definition, tourism– these are trips for recreational, medical and health-improving, educational, physical education and sports, professional and business, religious and other purposes.

Recreational tourism is a special type of tourism, the main goal of which is to restore human strength through travel. The consequence of this type of rest is to relieve fatigue, increase efficiency, improve a person’s overall well-being and mood.

Recreational tourism is based on the use of recreation and tourism resources for restoration purposes. These include not only natural, but also anthropogenic objects. Recreational resources are divided into natural-recreational and cultural-historical.

TO natural and recreational resources include the coasts of various bodies of water, forests, mountains, etc.

Cultural and historical sights- these are different historical monuments, works of art, archeology and architectural structures.

If the classification is based on the nature of human use recreational resources, then four types of resources can be distinguished:

1) recreational and therapeutic (mineral waters, mud springs);

2) recreational and health (swimming and beach areas, coniferous forests);

3) recreational and sports (ski resorts);

4) recreational and educational (various historical monuments, theme parks).

Since the personality of each person is individual, and the recovery of each person occurs through the use of various resources, it is necessary to understand that the recreational tourism program should include recreation, various entertainment and educational activities and other activities that can satisfy the needs of vacationers. As a rule, this type of tourism is characterized by the use of air travel and a small number of visited places.

Medical and health tourism is a type of tourism aimed at treatment and recovery. Here, an individual approach to each client is required, depending on the state of health and the needs of a particular person for a specific method of treatment and recovery. As a rule, this is a fairly long vacation (on average 24-28 days), carried out mainly in resorts, sanatoriums, and rest homes. This type of tourism is characterized by the use of air transportation and the presence of a tourist in one place of stay with possible excursion trips.

Medical and health tourism is based on natural and recreational resources. These include: climate, mineral waters, mud springs, sea ​​water etc. In the places of the above resources, sanatoriums and resorts are located, where the recovery and treatment of tourists takes place with the help of climatotherapy (climate treatment), balneotherapy (treatment with mineral waters), peloid therapy (mud therapy), etc.

Tourism for recreational purposes distinguished by a wide variety of used tourism resources, methods of transportation, duration and number of places of stay. Leisure travel programs are varied and include a variety of entertainment and leisure activities.

Tourism as a vacation is divided into active and passive. This division is based on the means of transportation used and the activity of the tourist during the travel process.

Let's consider all existing groups.

1. The first group are tourists who prefer a relaxing holiday. Such people are driven by the desire to move away from everyday worries and difficulties, to relax in a calm environment. As a rule, they do not like large crowds of people, use means of fast transportation (air travel) and prefer one vacation spot (resort, recreation center).

2. The second group are tourists who prefer active recreation and vivid impressions. These are active and enterprising people seeking variety and entertainment.

3. The third group is tourists who prefer active recreation. These people want to be in harmony with nature, prefer to be in the fresh air and give themselves some exercise (volleyball, fishing).

4. The fourth group are tourists who prefer sports recreation. These are tourists for whom sports are a hobby. Such people tend to go to places of various amateur sports competitions and love exercise and movement.

5. The fifth group are tourists who prefer adventure. These are solo tourists who love adventure tourism, risk and the opportunity to test themselves.

6. The sixth group are tourists who prefer educational activities. For this type of tourists, the main thing is to improve their level of education. They are driven by the desire to see for themselves what they once heard or read about; they are interested in historical monuments and other cultural attractions.

Active tourism is intensive human activity during recreation, for example, entertainment, sports activities. Such tourism includes various tours related to visiting exotic places, hunting, fishing, etc.

Passive tourism is a human activity in the process of recreation that does not require strong physical activity. Passive tourism tour programs are more focused on physical recreation and educational activities. Such tours can be designed for couples with children or retirees.

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Geography of tourism for the purpose of recreation and entertainment (Russia and foreign countries)

Tourists from northern countries prefer to relax on the shore warm seas. Americans and Canadians the main visitors to resorts in the Caribbean region. In Europe, bathing and beach tourism is concentrated in the Mediterranean. Norwegians, Danes, Finns, Swedes, and Irish spend their holidays here. Most large district for the purpose of entertainment. complex in Europe. The most visited country in Europe and the world is France. Apart from France, the main receiving countries in Europe are: Spain and Italy. All of them annually register over 80 million arrivals, predominantly. for a swimming and beach holiday. One- to two-week trips to Cyprus, Malta, Italy, Greece, Spain, Tunisia, Egypt and Thailand are popular among Russians. The Americas region, which ranks second in terms of arrivals after Europe, attracts tourists from all over the world. The outbound tourist flow is distributed among four subregions: North America, island states and territories of the Caribbean, South America and Central America. Most Americans' routes are domestic and international -by territory neighboring Mexico and Canada. Interregional tours are in less demand among Americans. Europe has remained a priority area of ​​interregional exchange for many years. Tourist flows from the USA are sent to the UK, France, Italy, Germany, and Spain. The Asia-Pacific region for Americans (China, including Hong Kong, Japan, as well as the Republic of Korea, Singapore. East Asia is more attractive for Americans than Southeast Asia. The rest of the tourist regions of the world - Africa, the Middle East and South America - are very poorly developed by the Americans) . International tourism in the Asia-Pacific region is a relatively young phenomenon. The main tourist flows are directed to East Asia. In addition to China, popular tourist destinations in the Asia-Pacific region are the newly industrialized countries (territories) of Asia: Hong Kong (Hong Kong), Malaysia, Singapore, Thailand, the Republic of Korea, Indonesia and Taiwan. Thailand has become a fashionable tourist destination, especially with the development of a new beach area on the southern coast and the organization of cultural and educational trips to the north of the country. Entertainment tourism is well developed in the Republic of Korea, Thailand and Taiwan. Japan is among the top ten countries in the region in terms of arrivals. It receives flows of visitors for various tourism purposes, including recreation and entertainment. The Japanese entertainment industry is recognized as the second largest in the world, second only to the American one. It should be noted that the tourism business in the region is established and operates successfully only in developed and newly industrialized countries. Vietnam, Laos, Cambodia, Mongolia, despite all efforts, have an insignificant market share. The Japanese satisfy their need for rest and entertainment without leaving their homeland or traveling short distances to China, Hong Kong, the Republic of Korea, and Singapore. At the same time, Japan's interregional tourism ties are strengthening. The most advanced countries in the international tourism market are the countries of Northern, Eastern and Southern Africa - Egypt, Tunisia and Morocco, specializing in bathing, beach and educational tourism, Zimbabwe and Kenya, organizing safaris in numerous national parks game reserves and game reserves, and the Republic of South Africa.

Tourist flows, which represent realized tourist demand in physical terms, are characterized by great diversity. Business trips are taken along with ethnic ones, and recreational tours coexist with the pilgrimage movement. Each type of tourism forms its own flows, which have very specific directions and differ in spatial distribution.

§ 1. Geography of tourism for the purpose of recreation and entertainment

Features of the geography of tourism for the purpose of recreation and entertainment. Tourist flows for the purpose of recreation and entertainment are the most massive and determine the geographical structure of international tourism as a whole. They originate in European countries, North America, Asia-Pacific region and at the same time gravitate towards them.

An important feature of tourism for the purpose of recreation and entertainment is that intraregional travel, mainly to neighboring countries, prevail over interregional ones. Throughout the 90s, their ratio in the outbound tourist flow did not change and amounted to 82:18. In Europe, intraregional tourist flows account for up to 90% of all departures, in America and the Asia-Pacific region up to 75%. Only in South Asia does interregional travel dominate in outbound tourism.

According to WTO forecasts, at the beginning of the third millennium the ratio of intra- and interregional tourist flows in the world will change somewhat. Tourist exchange between regions will develop more intensively than within regions. Relatively high growth rates in the number of tourist departures from the Asia-Pacific region to Europe and America are predicted, which will largely determine big picture. As a result, the share of interregional tourist trips will increase to 24% by 2020, and the share of intraregional trips will correspondingly decrease to 76%

In addition to the dominant role of intraregional exchanges, two more features of international tourism for the purpose of recreation and entertainment should be highlighted. One of them is the meridional direction of tourist flows. Tourists from northern countries prefer to relax on the shores of warm seas.

Americans and Canadians are the main visitors to Caribbean resorts. In Europe, bathing and beach tourism is concentrated in the Mediterranean. Norwegians, Danes, Finns, Swedes, and Irish spend their holidays here.

Recently, there has been an increase in oncoming tourist flows from south to north. The growing attractiveness of Northern Europe as a tourist destination is largely due to the devaluation of the currencies of a number of Scandinavian countries, as well as their reputation safe countries with a well preserved natural environment.

In Norway, a well-thought-out advertising campaign during Olympic Games in Lillehammer has begun to bear fruit in the form of a steady increase in tourist arrivals. In Finland and Sweden, against the backdrop of a decline in overnight stays by tourists from Germany, one of the main tourism markets for the Nordic countries, the number of overnight stays by tourists from Spain is growing. Iceland, the least visited country in Northern Europe by tourists, has also entered into intense competition for the international travel market. To attract visitors, it introduced 40 new itineraries in 1996, including whale watching trips. The number of tourists wanting to see these giant marine mammals in the wild is increasing rapidly, averaging 147% per year between 1991 and 1996.

Table 24

Finally, the exchange of tourists between the former metropolises and their colonies is developing, with the clear dominance of the former. The absence of a language barrier and the strengthening of traditional ties, primarily in the economic and cultural spheres, are important prerequisites for expanding tourism relations between them. Exoticism - fabulous, mesmerizing beauty of nature, originality and uniqueness of local culture - this is what attracts Europeans to such remote areas. The British and Dutch, the Spaniards and the Portuguese are driven by interest in the historical past and present of the former colonies.

In 1996, every third European who entered the African continent was French. Most of them chose to holiday in Morocco and Tunisia - formerly French protectorates.

This feature of the spatial distribution of tourist flows is manifested not only on the African continent. In South Asia, the share of tourist arrivals from the UK is twice that of other European countries. The vast majority of them are in the former British colonies - India and Sri Lanka.

Tourism for the purpose of recreation and entertainment in Europe. The largest tourism market for leisure and entertainment has developed in Europe. Two of its subregions stand out especially - Western and Southern. They account for over 60% of all tourist arrivals in the region. The main European flows of tourists are formed here, and this is where they head. According to the WTO, the share of intraregional trips in the inbound tourist flow to Europe is slightly lower than in the outbound one. The values ​​of these shares do not coincide in other tourist regions.

The intraregional nature of tourism in Europe is more pronounced than in other regions of the world. A large number of states in a relatively small area, between which there are close economic, cultural and ethnic ties, an excellent network of land transport communications, simplification of tourist formalities with a wide variety of natural recreational resources and cultural and historical attractions and developed tourist infrastructure - all this contributes to intensive intra-European tourist exchange. It accounts for 4/5 of all arrivals in Europe.

Interregional tourist exchange is less developed. America, especially the United States, plays an important role in it. They are the only non-European country in the top ten for arrivals to Europe.

The most visited tourist country in Europe and the world is France. It receives every fifth holidaymaker on the old continent, mainly from EU countries. The most intense tourist exchange exists with Germany, Great Britain and the Benelux countries.

Amazing landscapes and historic cities, world-famous culture and fashionable goods, excellent cuisine and wines make France a very attractive destination for tourists. The French call their country "L"Hexagone", i.e. "hexagon". Its outlines on geographical map really resemble this geometric figure. At the same time, this name conveys better than any other the extraordinary diversity of natural conditions and richness of culture. There are few countries in the world that can compare with the “hexagon” and offer such a varied palette of landscapes: the Alps, midlands, karst plateaus, vast plains, shady forests. The sea coasts of France, stretching for 3 thousand km, are also very picturesque: granite cliffs in Brittany, long ridges of dunes on the Atlantic coast, velvety sandy beaches and azure bays on the Mediterranean Sea.

Along with the desire to spend a holiday admiring natural beauties, many visitors are drawn to France by their interest in art and culture. Visit Paris - the center of political, economic and cultural life country is the cherished dream of, perhaps, every person. But, as experienced travelers say, it is impossible to fully comprehend this city. It is huge, exquisite and unlike any other. Among the many monuments in Paris that are open to tourists on a paid basis, the most visited is the Eiffel Tower. Built according to the design of the French engineer A. G. Eiffel for the World Exhibition of 1889, the tower became a symbol of new times. 15 thousand welded metal parts form an unusually light, openwork and dynamic structure, solemnly rising above Paris.

Long gone are the days when Parisians called the tower a “black giant chimney” when protesting against its construction. Today, the portrait of A. G. Eiffel adorns the 200 franc note. Only the great people of France receive such an honor, and his “brainchild” is loved by everyone. Poems and songs, paintings, films and even ballets are dedicated to the tower. It was a concert venue for Edith Piaf and Charles Aznavour. Mireille Mathieu welcomed its 100 millionth visitor in 1983. Over time, the popularity of the tower only increases. According to the results of a survey conducted on the eve of the 21st century. in a number of countries around the world, everywhere it is considered the personification of United Europe. Only the Germans gave preference to the Brandenburg Gate.

The Eiffel Tower is a monument that has become a legend. Like any celebrity, she is like a magnet, attracting all sorts of adventurers. The tower was conquered by climbers, cyclists and motorcyclists climbed up the stairs, people jumped from it with a parachute, and flew in an airplane between its “legs.” She continues to turn the heads of people who do reckless things.

The Eiffel Tower is unique in many ways. Despite its apparent lightness, the weight of the structure exceeds 10 thousand tons. It is distributed in such a way that each of the four pylons (supports) puts no more pressure on the surface of the earth than a person sitting on a chair. The height of the tower is 318m. For a long time it was the tallest building in the world. Co observation platforms, as well as from the bars and restaurants located on it, a beautiful panorama opens up. Over the 110 years of the tower’s existence, 170 million people were able to admire the view of the city and its surroundings. In 1996 alone, it was visited by 5.5 million guests, bringing income to the city in the amount of 25 million francs. fr.

The Eiffel Tower has another, no less important purpose. Immediately after its opening, an antenna was installed on it, which significantly improved radio communications. Today, the tower serves as a repeater for six television channels and eight radio stations. In addition, since the time of A.G. Eiffel, scientific experiments have been carried out on it, for example, measuring the level of air pollution, and a meteorological service has been operating. An entire observatory was created to observe the top of the tower, which deviates from the vertical axis by 10-20 cm under the influence not of the wind, but of the sun, which heats the metal.

The Eiffel Tower does not belong to the state, it is the property of Paris. Its management is entrusted to a company with mixed (public and private) capital "New Company for the Exploitation of Eiffel Tower"The company's staff consists of 200 people, another 200 work in restaurants and souvenir shops. The company deals with absolutely everything related to the tower: provides security, carries out repairs, organizes reception of tourists. Almost constantly it has to be restored and resurfaced. Once every seven years, the tower has been completely painted. Recently, an electronic display was installed on it, on which, from April 1, 1997, the number of days remaining until the year 2000 was displayed. The tower is preparing to enter the third millennium.

Another attraction of Paris, the Louvre, ranks second in terms of the number of visitors. In the past, a fortress, a prison, the residence of French kings, an academy - the Louvre today is the largest museum in the world, a temple of classical art. In the summer of 1991, the museum recorded a record number of daily visitors. And in August it reached 34,211 people. The peak of visits occurred in the morning, when each of the museum's 16 ticket offices served one person in 30 seconds, or 120 people per hour. In 1996, the Louvre welcomed 4.7 million city guests.

The City of Science and Technology "La Villette" (3.9 million visitors in 1996), Versailles - the pinnacle of French palace architecture (2.9 million people), and the Musée d'Orsay, famous for its collection of works, are also very popular among tourists. impressionists (2.1 million people);

Numerous lovers of swimming and beach holidays head to the coastal areas of France. The most famous of them - the French Riviera - is located in the south of the country. Narrow strip Mediterranean coast about 20 km wide and 230 km long, it stretches from the city of Menton near the border with Italy in the east to the city of Toulon in the west. It began to be called the Cote d'Azur with the light hand of the poet S. Liejar, who gave this name to one of his works. Writers Ernest Hemingway and Scott Fitzgerald, who visited here more than once, revealed to the world the splendor and romance of these places. Honore de Balzac, Gustave Flaubert, Guy de Maupassant also stayed on the Riviera.

The Cote d'Azur is closely connected with the historical past and present of Russia. The “Russian invasion” began in 1856, when the aristocracy followed Empress Alexandra Feodorovna. She mastered the Mediterranean, combining state interests with gambling in casinos and attending grand balls in luxurious villas. “There was almost all the “fine fleur” here, creatures located at the very highest peak modern education, all the nobility and fashion models" - This is how I. S. Turgenev characterized the select society at European resorts in the second half of the 19th century. By the beginning of the 20th century, an entire Russian colony had grown up on the Cote d'Azur, numbering about 600 property owners. They lived here, our great compatriots worked and rested - F. I. Tyutchev, A. I. Kuprin, N. V. Gogol, A. P. Chekhov, I. A. Bunin, V. V. Mayakovsky, F. I. Shalyapin, S. . P. Diaghilev.

The French Riviera has not lost its attractiveness even today. She cordially welcomes both “stars” of different sizes and mass tourists. Thanks to the warm and clean sea, comfortable climate, picturesque coastal strip, large number of historical and cultural attractions and holidays, it is one of the most visited places not only in France, but throughout the world. There are at least 300 fine days a year on the Cote d'Azur. average temperature air temperature on the coast is +200C. In winter it does not fall below +80C, and in summer it sometimes rises to +380C, but you don’t feel the heat, much less stuffiness. The swimming season lasts a long time - four to five months a year.

The modern style of recreation took shape in the 20s of the 20th century, when Americans arrived on the French Riviera. They are the ones who “discover” the beauty summer holiday on the Mediterranean Sea. Sunbathing, swimming, spending the whole day outdoors, and water skiing have become fashionable. They also contributed to the revival of the Riviera after World War II. Large American cars, a gramophone machine, and Coca-Cola appear on the Cote d'Azur. Bikinis triumphantly parade along the beaches.

Nowadays, resort life has become even more diverse. Tourists come not only to swim and sunbathe. They are engaged aquatic species sports: windsurfing, sailing, snorkeling or scuba diving, water skiing, motorcycles, inflatable bananas, parachuting over the sea. The consistently high quality golf courses attract many fans of this sport to the Côte d'Azur. There are all the necessary conditions for horse riding, playing tennis, walking and cycling. Those interested will be taught the popular national French game of petanque.

Tourists are increasingly combining seaside holidays with participation in cultural programs. Their subjects are very different - from sightseeing tours through the cities of the Cote d'Azur to visiting perfume production, getting acquainted with the crafts of the Riviera, its gardens and villas. Art connoisseurs are pleasantly surprised by the long list of museums and art galleries and the richness of their collections. The Côte d'Azur ranks second in France after the Ile-de-France region, which includes Paris, in terms of the number of museums.

The nightlife of the Côte d'Azur is as vibrant as the daytime. Casinos and discos, nightclubs and cabarets, striptease bars await their visitors every evening. Walking through the streets of the old city or driving a car along a mountain road, which offers a wonderful view of the illuminated embankments, bays and coves, can bring no less pleasure than the show programs.

The most prestigious resorts of the Cote d'Azur are Nice, administrative, economic and Cultural Center Riviera, and Cannes, where world cinema stars meet during the annual international film festivals. Southernmost and old resort Cote d'Azur - Hyères. Famous place swimming and beach holidays at French Mediterranean is also Saint-Tropez.

Recently, a new trend has emerged in the French inbound tourism market. After the adoption of the Schengen agreements and the abolition visa regime Between the countries of the United Europe in France, the share of short-term trips is growing, while the share of long-term trips is decreasing. France is still the world's most popular tourist destination, but it is losing its appeal as a long-term holiday destination. More and more Europeans, mainly from neighboring countries, visit it on weekends and spend their main holidays in other countries. In 1997, France had 242 million foreign tourist overnight stays, compared with 350 million in Spain. Many experts believe it will be difficult to close the gap.

Apart from France, the main receiving countries in Europe are Spain and Italy. Together they annually register over 80 million arrivals, mainly for swimming and beach holidays. The main inbound flows are formed in countries Western Europe. In Spain, every fifth holidaymaker comes from Germany or the UK. Citizens of the republics of the former Yugoslavia, France, Germany, Switzerland, and Austria spend their holidays in Italy.

Today France, Spain, and Italy are strongly involved in intraregional tourist exchange. By 2020, the WTO predicts a change in their tourism priorities. Europeans will more often travel to resorts in other regions, and tourist centers European Mediterranean will gradually begin to reorient itself to the abandoned outbound tourism markets, especially Japan, the newly industrialized countries of Asia, as well as North and South America. To attract tourists they will strive to update tourism product and change your brand, intensifying the search for promising market niches. Some of them are already taking appropriate measures today. On the eve of the third millennium, Spain revised its state policy in the field of tourism, which allowed it to significantly strengthen its position in the world tourism market.

The geography of outbound tourism in Europe is similar to the spatial picture of inbound tourism, with the only difference being that the share of America in interregional exchange is decreasing and the share of peripheral regions - Africa, the Middle East and South Asia - is increasing.

The largest outbound tourism market not only in Europe, but also in the world has developed in Germany. In 1996, the Germans committed about 80 million. foreign trips. Their number increases by an average of 5% per year. According to WTO forecasts, by 2020 the volume of outbound tourism in Germany will more than double and amount to 163.5 million trips. German citizens will account for every tenth trip in the world, and Germany will retain its leadership in this indicator.

The German outbound tourism market is characterized by a high spatial concentration of tourist flows. Over 90% of trips are made within the European region. According to the WTO, five of the ten largest tourist flows in Europe originate in Germany.

Table 25
The world's largest tourist flows. Europe, 1996


No.

Flow direction
from to


No.

Flow direction
from to

Number of arrivals, million units

1

Germany – France
Germany – Spain
Germany – Austria
UK – France
Germany – Italy

13,4

6

UK – Spain
Netherlands – France
Germany – Poland
Italy –
France
Spain – Portugal

8,7

Germans prefer to spend their holidays in the countries of Western and Southern Europe: Spain, Italy, Austria, France, Greece, the Netherlands, Switzerland. Recently, Central and Eastern Europe - Poland, Czech Republic, Hungary - has become a popular tourist destination. One of the main advantages of these countries as tourist destinations is their relative cheapness. For example, many Germans living in border areas come to the Czech Republic for lunch.

Democratization processes have made significant changes in the geography of tourism demand. They contributed to an increase in the share of intraregional exchange between the countries of Western Europe, on the one hand, and Central and Eastern, on the other. The tourist activity of the population of the Czech Republic has increased sharply, which has overtaken France, Italy, Spain, the Netherlands and others in terms of outbound tourism. European countries. According to the Statistical Service Czech Republic, in 1999 Czech citizens made 40 million tourist trips abroad. Tourist markets in Poland, Hungary, Romania, Slovenia and other post-socialist countries are developing.

In the Russian Federation, the process of formation of the international tourism market began along with perestroika and was accelerated by the collapse of the USSR and changes in the state, economic and political structure of the country. The first stage of its formation was characterized by an increase in the outbound flow (Table 26).

Table 26
Dynamics of departure of citizens from the USSR (1991), CIS (1992) and Russia (1993 - 1999) abroad


Name indicator

USSR

CIS

Russia

1991

1992

1993

1994

1995

1996

1997

1998

1999

Traveled, million trips

of them:
on tourist visas
Traveled to foreign countries *, million trips

of them:
on tourist visas

* Including the Baltic countries

In 1993, when the State Statistics Committee of Russia organized statistical recording and publication of data on international tourism in the Russian Federation, Russian citizens made 9.2 million trips to 160 countries, including 1.6 million on tourist visas. The volume of departures grew and by 1995 reached its maximum, formally doubling the number of foreign trips to the USSR in 1991. However, it should be taken into account that such a significant increase is mainly due to departures to neighboring countries, which were previously reflected in intra-Union statistics. If we compare comparable indicators of travel to non-CIS countries, primarily on tourist visas, then the Russian Federation reached the level of the USSR in 1996. It surpassed the CIS level of 1992 even earlier. But the low values ​​of departure indicators in 1992 are more likely explained by the under-accounting of departures in connection with the transition from the all-Union to national accounting systems, rather than by a genuine reduction in the departure flow.

A number of factors determined the situation on the Russian outbound market in the early 90s:

The presence of huge pent-up demand after the Russian authorities lifted restrictions on traveling abroad and simplified the procedure for obtaining travel documents. The implementation of a foreign trip now depended on the person himself, his financial capabilities and the availability of a foreign passport;

Gradual expansion of the segment of the population with sufficient solvency for foreign travel. According to the State Statistics Committee of Russia, in 1993, 10% of Russians could be classified as having a high level of income;

Changing the structure of population consumption in favor of non-food goods and services. According to economists' calculations, the share of costs for a minimum set of food products, including 19 items, decreased in the average salary from 90% in January 1992 to 26% by the end of 1993;

Reorientation of citizens from the domestic tourism market to the external one due to a significant increase in the cost of trips to Russian resorts, rising transport tariffs and disorganization of passenger transportation in Russia and the CIS countries, as well as the dangerous situation in traditional recreation areas of the former USSR;

Using foreign trips to solve material and everyday problems. Shopping remains one of the main motives for traveling abroad for many Russians;

Expanding business contacts and cooperation through new commercial structures, intensifying scientific and cultural exchanges.

The Russian outbound market has changed not only quantitatively, but also qualitatively. There were shifts in the structure and geography of foreign travel. From the beginning of perestroika until 1991, travel abroad was mainly of a private nature (to relatives and friends). This was explained by the lifting of restrictions on foreign travel by invitation, which was the first step towards simplifying tourism formalities. Almost half of those departing took advantage of such invitations. They prepared the trip on their own, without turning to travel companies for help. Foreign tours for leisure and entertainment, of an organized nature, were few in number and were offered, as before, by trade union structures and Intourist.

In 1991-1992 In the outbound flow, two main directions were clearly identified - to the near and far abroad. These groups of trips differ not so much in distance and geography as in motives. If the structure of the flow to the republics of the former USSR is dominated by private and business visits, then to non-CIS countries - trips for leisure and entertainment, including tours, as well as departures for official purposes.

The main type of travel for Russians to foreign countries is shopping tours. Essentially we're talking about about the so-called "shuttle trade", which official language means “import by individuals of consumer goods for subsequent resale without paying taxes obligatory for payment by legal entities engaged in foreign trade activities.” Unlike organizations and enterprises, shuttle traders are exempt from paying customs tariffs, income and other taxes. Duty-free transportation of goods and high competition among sellers have led to the establishment of very low prices for imported products that are in demand among middle- and low-income segments of the population. Even after tightening restrictions on the “shuttle” business (lowering the maximum amount for which individuals can transport goods duty-free) this activity remains highly profitable.

Hundreds of thousands of people are engaged in “shuttle” trade, mostly qualified specialists, certified engineers and technical workers - people who quit their previous jobs and are not satisfied with the seller’s place in a commercial stall. In 1993, each of them purchased goods worth 1500-5000 US dollars. dollars per trip, ensuring real saturation of the Russian consumer market. The total volume of “shuttle” imports into Russia in 1993 amounted, according to some estimates, from 3 to 5 billion US dollars. dollars, and in 1994t. - already 11.4 billion, or 22.3% of all imports.

Domestic “shuttles” travel mainly to China, Turkey and Poland. Since 1994, these countries, as well as Finland, have been the main destinations of organized Russian tourism.

The number of arrivals of Russian citizens to China has been growing rapidly recently. The gradual simplification of tourist formalities and the creation of free border trade zones contributed to the expansion of group tourist exchanges. Residents of Novosibirsk, Irkutsk, Chita, Bratsk, Khabarovsk and Vladivostok make up the bulk of Russian tourists heading to China. The geography of their trips is mainly limited to the northern regions of the country: the provinces of Heimongjiang, Liaoning, Jilin and Xinjiang - Uyghur Autonomous Region. They account for more than 60% of all arrivals. Recently, changes have been taking place in this tourist destination. Although shopping trips still dominate, demand is growing, especially in the Moscow tourist market, for excursion and educational programs - the Beijing-Shanghai tour and a sightseeing trip to China.

Shop tourists also visit Greece, Italy, and Egypt. They began to develop the markets of South and Southeast Asia and, for this purpose, rushed to Singapore, Hong Kong (Hong Kong), India, Thailand, South Korea and Pakistan.

A wide selection of various inexpensive goods attracts shopping tourists to the United Arab Emirates. Initially, they were only interested in visiting clothing markets, but gradually the pattern of behavior of the “shuttle traders” changed, and shopping tourism in the UAE began to take on civilized forms; They are increasingly staying in the comfort and convenience of four- and five-star hotels and combining shopping with leisure. After intense work, shopping tourists seek to relax and head to the coast, where they indulge in different types sports, including scuba diving. In addition, they developed a taste for purely secular entertainment. They can be found at camel races and horse races or seen among visitors to theme parks and cultural and historical centers of the emirates.

The diversification of targets was reflected in the duration of shopping tours in the UAE. "Shuttle traders" are no longer satisfied with a short stay in the country designed only to purchase goods. To find some free time for relaxation, they lengthen the trip from four to seven days. At the same time, the cost of tours is increasing due to the demand for better and more diverse services. There are also other shifts in the development of shopping tourism - an increase in the frequency of trips to two or three trips per month and the formation of a permanent contingent of clients, which makes up the vast majority of the tourist flow in the UAE.

The geography of outbound tourism in Russia in the early 90s remains in its basic outline to the present day. Along with shopping tours, Russian citizens travel abroad for seaside holidays; among them, one- to two-week trips to Cyprus and Malta, Italy, Greece, Spain and Canary Islands, to Bulgaria, Tunisia, Egypt, France and Thailand. Compatriots go to sea ​​cruises and thematic tours, for example, Disneyland - USA, France. They tour the capitals of European countries. As a rule, these trips are designed for a week. Tourists visit Paris, London, Vienna, Madrid, Rome, Amsterdam, Brussels. There is also a demand for exotic tours(Kenya, Tanzania, Samoa, countries Latin America etc.) and trips to cultural and sporting events.

Initially, the average duration of the trip was seven days, and its cost (without international transport) was 300 US dollars. dollars. The figures given are averages. In real life, along with cheap shopping tours, Russian citizens make very expensive foreign trips. This is how one of the Austrian publications describes the model of behavior of wealthy tourists from Russia: “They can be seen on St. Anton, on Vienna’s Kärtnerstrasse with its luxurious shops, on the most best places Salzburg concert hall. They live only in five-star hotels and cannot imagine dinner without traditional caviar. Russian luxury tourists are storming Austria. They buy only the best and most expensive, paying little attention to how much it costs. Each Russian spends an average of 4,670 shillings per purchase in the country, surpassing representatives of any other nation in these indicators."

After the peak in 1995, the total outbound flow from Russia decreased by almost 50%, and then stabilized at the level of 11-12 million trips per year. Its narrowing occurred as a result of a sharp decrease in travel to the CIS countries for private and business purposes. The departure of Russian citizens through organized tourism, on the contrary, continued to grow until 1998.

In 1997, the All-Russian Center for the Study of Public Opinion (VTsIOM) conducted a sample survey of the Russian population on participation in tourism. The survey results showed that the country's tourism market has great potential, which is poorly tapped. The overwhelming majority of Russians (60%) rested without leaving home. Among those who did undertake the journey, the far abroad was one of the most popular destinations trips. The main tourist flows were formed in major cities, among which Moscow especially stood out. Muscovites traveled to non-CIS countries more often than residents of the North 3 times, Siberia and the Far East 6 times, the South of the country 11 times and many times more often than the population of the Volga region and the Urals.

In 1998, Russian citizens, according to their self-assessment, were going to be more actively involved in tourism. However, these forecasts turned out to be too optimistic. The financial crisis that broke out in August 1998 led to noticeable changes in the tourism market. They were more qualitative than quantitative in nature. The number of trips abroad on tourist visas has decreased, but not significantly.

After August 1998, when the real cost of a foreign tourist trip in rubles immediately increased by 3-4 times, and the income of the population fell sharply, potential travelers began to give preference to cheap tours and services. Price has become the main selection criterion, so many tourists have switched from more expensive foreign resorts to domestic Russian resorts. Since this time, the revival of domestic tourism in Russia begins.

Inbound tourism, an inexhaustible source of foreign exchange earnings and a profitable form of export trade, is poorly developed. Russia, possessing unique historical and cultural values ​​and natural attractions, receives less than 1% of the world's tourist flows. Inbound tourism is hampered by many factors: political and economic instability, worsening crime situation and Act of terrorism. The collapse of the USSR caused serious damage to tourism in Russia. independent states and, as a consequence of this, the destruction of a single tourist space. Now each region has its own laws and regulations. Customs, visa and other formalities and additional fees are introduced at borders and in recreation areas. The number of routes, which previously, as a rule, passed through several republics, has been reduced.

The situation is aggravated due to the lack of the necessary material base. In terms of the number of hotel beds, Russia is 22 times behind the United States. Existing accommodation facilities are distinguished by an extremely low level of comfort and technical equipment, which makes domestic tourist services uncompetitive. Only high-class hotels in Moscow and St. Petersburg can provide service that meets international standards. However, their services are extremely expensive. Only a sixth of the capital's guests can use them.

Problems with incoming tourism arise due to massive anti-advertising of Russia launched in the West. Negative information about the socio-political situation in it does not leave the pages of the foreign press, forming the image of our country as a high-risk zone. In Russia itself, until recently, no concerted actions were taken to create and maintain its tourist image. The state allocated practically no funds for advertising campaigns and did not help awaken the interest of potential foreign visitors.

Along with limiting factors, there are also those that contribute to the development of inbound tourism in Russia. This is the high purchasing power of foreign currencies; the presence of untapped markets and wide areas of capital investment that attract companies from abroad; ensuring freedom of movement in most of the country, including such promising tourist areas as the Far East, Sakhalin, the Kuril Islands, the Urals, the North of Russia, as well as Nizhny Novgorod, where previously the path was closed to foreigners, and other factors. Although they cannot yet reverse the generally unfavorable situation for the country in the inbound tourism market, they are helping to increase the number of arrivals and improve the structure of tourist trips.

The 90s were marked by overall positive dynamics - an average stable trend in the growth of tourist trips to Russian Federation(Table 27). Against this background, 1999 stands out especially: it set a record number of arrivals.

Table 27
Dynamics of arrivals of foreign citizens to the USSR (1991), CIS (1992) and Russia (1993 - 1999)


Name indicator

USSR

CIS

Russia

1991

1992

1993

1994

1995

1996

1997

1998

1999

Arrivals, million trips

of them:
on tourist visas
From foreign countries *, million trips

of them:
on tourist visas

* Including the Baltic countries

The data obtained, taking into account entry from the CIS countries, indicate that the balance of tourist flows has a positive balance. Since 1996, the volume of arrivals to the Russian Federation has exceeded the departure of Russian citizens abroad: A well-known trend, however, is still short-term in nature and is due to a reduction in departure.

The main countries supplying organized tourists to foreign countries are Poland, Finland and China - at the same time the most popular tourist destinations among Russian citizens. They account for over half of all arrivals from foreign countries on tourist visas. Over the past five years, the Poles who visit Russia most often are those who are engaged in shopping.

Significant changes are taking place in the geography of inbound tourism in Russia. If earlier the flows of foreign tourists were concentrated around Moscow, Leningrad and Kyiv, with the two Russian capitals recording up to 80% of all tourist arrivals from abroad, today they are more evenly distributed throughout the country. All new subjects of the Federation are showing interest in the development of international tourism and are gradually beginning to get involved in this promising area activities. Khabarovsk region and the Amur region attract the Chinese with shopping opportunities. The Republic of Sakha is visited by tourists from Germany, the USA, and the UK on cruise ships. German tourists go on nostalgia tours of Kaliningrad region. IN Murmansk region Americans and British prefer fishing, tourists from Scandinavian countries prefer activities skiing in the Khibiny Mountains, and among Asian tourists, especially the Japanese, mineralogical tours are in demand. The Irkutsk region is more advanced in Western markets thanks to its main attraction - Lake Baikal. It has been welcoming foreign tourists for 40 years.

Despite the difficulties Russia is experiencing, experts predict a progressive increase in its importance in the global tourism market. It is expected that by 2020 it will be among the top ten most popular tourist destinations.

Tourism for the purpose of recreation and entertainment in America. The Americas region, which ranks second in terms of arrivals after Europe, attracts tourists from all over the world. The incoming tourist flow is distributed among four subregions of North America, the island states and territories of the Caribbean, South America and Central America. Seven out of every ten tourist arrivals in the Western Hemisphere come from North America. She remains the leader despite the slow decline in her share. At the same time, the share of countries (territories) of the Caribbean is increasing, Central America and especially South America.

South America is rapidly increasing the number of tourist arrivals. It has unique natural sites and historical and cultural monuments, thanks to which the South American destination is becoming increasingly popular among American and European tourists.

This continent is home to the highest Angel Falls on Earth (Venezuela), the world's largest Amazon River (Brazil), the vast virgin rain forests of the Amazon, and the highest mountain peaks of the Andes. Among the cultural attractions, the evidence that has reached us is of particular interest ancient civilization of the Incas, the iconic cities of Machu Picchu and Cusco, the Nazca Plateau, cities of the era of colonialism. The huge tourism potential of this continent is still extremely poorly used. As it becomes more involved in tourism, South America's share of international arrivals to the region will increase.

In America, as in Europe, the overwhelming majority of tourist flows are concentrated within the region. The exchange of tourists is especially intensive between the three countries of North America: the USA, Canada and Mexico (Table 28). Moreover, the tourist flow from the United States to Mexico, according to the WTO, is the largest in the world.

Table 28
The world's largest tourist flows. America, 1996


No.

Flow direction
from to

Number of arrivals, million units


No.

Flow direction
from to

Number of arrivals, million units

1
2
3
4
5

USA - Mexico
Canada – USA
USA – Canada
Japan - USA
USA - UK

20,3
15,3
13,0
5,0
3,3


6

7
8
9


UK – USA
USA – France
USA – Italy
USA – Puerto Rico
USA – Germany

3,1

2,6
2,4
2,2

The most capacious market for inbound and outbound tourism in the Western Hemisphere has developed in the United States. All major tourist flows in the Americas originate or, conversely, end in this country.

Recently, the number of tourist arrivals in the United States has stabilized at 46-47 million trips per year. Two out of every five trips are taken for recreational purposes. Travelers are attracted by unique natural objects, whose unique beauty and grandeur are covered in legends and greatly enhanced by advertising.

Tourists come to the United States to visit the Valley of Geysers and see manifestations of “living geology” in Yellowstone National Park; visit Carlsbad Caverns with giant stalagmites; admire the grandiose panorama of the Grand Canyon - “America's great landmark,” as President Theodore Roosevelt called it, or enjoy relaxing on the sandy beaches of California. But it is not only the rich natural heritage that is of interest to visitors. Trips to the US capital Washington and New York with the concrete skyscrapers of Manhattan, Columbia University, Wall Street banks, the famous Brooklyn Bridge and the Metropolitan Opera are very popular among foreign guests. Many surprises and discoveries await tourists in other American cities and states, for example Los Angeles, where the Disneyland amusement park and the Hollywood film studio are located.

These attractions attract both foreign visitors and Americans themselves. Every year, American citizens make over 1 billion trips (domestic and international), mainly for recreation, health, entertainment, exploring natural, historical and cultural monuments, as well as visiting relatives and friends. The routes of most of them run within the country, and abroad, as noted above, through the territory of neighboring Mexico and Canada. Interregional tours are in less demand among Americans.

Europe has remained the priority direction of interregional exchange for many years. Tourist flows from the USA are sent to the UK, France, Italy, Germany, and Spain. Every fourth trip of Americans abroad is to European countries, but the Old World's share of their departures is steadily declining.

In the early 90s, the European Travel Commission, together with American Express, The New York Times, SAS (Scandinavian Airlines) and the national tourism administrations of Denmark, Finland, France, Spain and the UK, conducted a special survey of the US outbound tourism market. Its purpose was to identify the reasons why Americans are postponing trips to Europe. 2000 people were surveyed, 200 of them made a trip to the Old World.

46% of respondents identified the economic one as the main limiting factor, regarding a holiday in Europe as too expensive. They are particularly concerned about rising prices for hotel accommodation, transport and food. Among other important factors preventing a more intensive exchange of tourists between America and Europe, the lack of sufficient free time was cited. As a rule, American trips overseas are long and are organized in such a way as to visit several European countries at once. 6% of respondents indicated the danger of terrorist attacks as the main reason. However, since the previous survey, the proportion of these individuals has decreased sharply.

Despite the presence of a constraint in the development of interregional tourism, American interest in Europe is growing. Only 5% of respondents (compared to 11% in 1988) indicated the absence of such.

Among other directions of tourist flows emerging in the United States, the Asia-Pacific region stands out. It is popular with Americans as well as Europeans. But the distribution of tourist arrivals from America among the countries (territories) of the region is somewhat different. Most often, American tourists visit China, including Hong Kong (Hong Kong), Japan, as well as the Republic of Korea and Singapore. East Asia is more attractive to Americans than Southeast Asia.

The remaining tourist regions of the world - Africa, the Middle East and South Asia - are very poorly developed by the Americans.

The regional preferences of tourists from the United States determine the pattern of outbound tourism in the Western Hemisphere. In other countries in the region, travel priorities may be different. Thus, intraregional tourism is more popular among Canadians than among Americans, and among long-distance destinations South Asia, especially India.

According to the WTO forecast, until 2010, the intensity of tourist exchanges between America and other regions of the world will increase. Europe, the Asia-Pacific region and the Middle East have good prospects in the American inbound tourism market.

Tourism for leisure and entertainment in the Asia-Pacific region. International tourism in the Asia-Pacific region is a relatively young phenomenon. In some countries, the tourism industry began to develop recently - in the 80s. At this time, a picture of inbound tourism is emerging in the region, which has remained relevant over the past 20 years.

In the Asia-Pacific region, as in the Americas, tourist arrivals are concentrated predominantly in one subregion. However, their concentration levels are lower. They are more evenly distributed throughout East, Southeast Asia and Oceania.

The main tourist flows are directed to East Asia. More than half of all arrivals occur in this subregion. The second most important subregion is Southeast Asia. Together they register 90% of tourist arrivals. Australasia and Oceania have a small market share.

The spatial structure of tourist arrivals in the Asia-Pacific region largely depends on the state of the international tourism market in China. It accounts for a third of all arrivals in the region, and including the territories of Hong Kong (Hong Kong) and Taiwan - over 50%.

The history of tourism in China is full of ups and downs. In 1923, a tourism department was created in one of the commercial banks. Later it spun off into an independent enterprise - the Chinese Travel Bureau. It opened about 20 branches in major cities in China and also had branches in several countries in Southeast Asia. However, being an economically backward country, and also in a state of civil war, China could not become an attractive tourist destination.

After the proclamation of the People's Republic of China (1949), a new period began in the history of Chinese tourism. The flow of Chinese from abroad, from Hong Kong and Macau, has grown rapidly. They came to China to meet with relatives, on excursions and to get acquainted with the situation in the country. In addition, cooperation in the field of tourism with the USSR and Eastern European countries expanded. Business connections were established with tourism organizations France and some other Western countries. In 1956-1958 Over 10 thousand tourists visited China.

The 60s were marked for China by progress in politics and economics, as well as positive changes in the international arena. In 1964, Premier of the State Council of the People's Republic of China Zhou Enlai toured 14 countries in Europe, Asia and Africa. China and France established diplomatic relations. An airline opened (linking China with Pakistan). All this contributed to the growth of tourist arrivals. In 1965, the number of foreign tourists visiting China reached a record level - 13 thousand people.

The "Cultural Revolution" of 1966 led to the curtailment of tourist exchanges. Only in 1971 did China resume tourism cooperation with Romania and Yugoslavia. In the same year, the first group of American tourists visited the PRC - a total of 30 people.

The real revival of Chinese tourism began in the late 70s, when China took a course of reform and opening up. The country has entered the global tourism market. At first, the National Tourism Administration did not conduct extensive advertising campaigns, however, there were a lot of people who wanted to visit China. Their flow steadily increased. In 1988, the number of tourist arrivals increased 37 times compared to 1979.

In 1979-1988. The main tourist flows heading to China were formed in Japan and the USA. Every third visitor was Japanese, and every fifth was American. They accounted for half of all tourist arrivals in China. Next in descending order were the countries of Western Europe - France, Great Britain and Germany and Southeast Asia - Singapore, Thailand and the Philippines. Then came Australia and Canada. The ten listed countries accounted for 85% of the inbound flow to China. Of these, four countries are located in the Asian region.

In 1989, the number of arrivals to China fell sharply, while at the same time there were changes in the structure of the incoming flow of tourists. Two years later, when tourist exchange resumed, Malaysia, Indonesia, the Republic of Korea, Mongolia, and Russia were among the countries generating tourist flows to China. China has gradually reoriented itself towards intraregional tourism. This trend became especially clear in the mid-90s. At that time, neighboring countries accounted for 60% of the incoming tourist flow.

Changes occurred not only in the geography of inbound tourism in the PRC, but also in the demands of foreign tourists. If earlier Americans and Europeans traveled along the route Beijing - Shanghai - Xi'an - Guilin, and those who left the PRC through Hong Kong (Hong Kong) also visited Guangzhou, then in recent years there has been a noticeable interest in these cities, with the exception of Beijing decreased, but trips that allow you to admire wildlife, get in touch with the living life of modern China, or get acquainted with the progress of reforms in the country have become more popular.

Tourists take cruises along the river. Yellow River, take trips along the Three Gorges of the Yangtze or the ancient China Canal. They meet on a journey to get an idea of Chinese cuisine or take part in the kite festival, see the steppes of Inner Mongolia or climb snowy peaks, get acquainted with the art of calligraphy. Tourist demand has become more diversified.

Some tourists want a trip to open a new page in their biography. They like to linger for a long time in one place, delving into people's life. Developed for them in China thematic excursions: “Live for a day as an ordinary Shanghainese,” “Visit the inhabitants of Beijing’s one-story “siheyuan” dwellings.” They can also visit the Jingdezhen factory and personally make a porcelain souvenir.

The popularity of China, whose tourism industry is able to satisfy the most diverse needs of visitors, is growing every year. If in 1990 it ranked 12th among the countries of the world in terms of tourist arrivals, in 1995 it moved to 8th, then in 1999 it entered the top five. According to WTO data, 14 million arrivals were registered in China in 1999, and taking into account arrivals to Hong Kong (Hong Kong) - 21 million. Currently, China tops the list of Asian countries in this indicator, and at the beginning of the third millennium it will lead not only in the Asia-Pacific region, but throughout the World. According to the WTO forecast, in 2020 the inbound flow to China (including Hong Kong) will reach 196 million arrivals, more than 2 times more than the USA and France, 3 times more than Spain, 4 times more than Italy and the UK.

In addition to China, popular tourist destinations in the Asia-Pacific region are the newly industrialized countries (territories) of Asia: Hong Kong (Hong Kong), Malaysia, Singapore, Thailand, the Republic of Korea, Indonesia and Taiwan. The economic breakthrough they have made recently is aimed at a sharp increase in business travel to the region. It was business tourism that gave impetus to the development of the hotel business and the entertainment industry.

Today, these countries (territories) attract tourists primarily for their exotic nature and the possibility of swimming and beach holidays. In addition, Hong Kong and Singapore offer excellent shopping. Thailand has become a fashionable tourist destination, especially with the development of a new beach area on the southern coast and the organization of cultural and educational trips to the north of the country. Entertainment tourism is well developed in the Republic of Korea, Thailand and Taiwan.

Japan is among the top ten countries in the region in terms of arrivals. It receives flows of visitors for various tourism purposes, including recreation and entertainment. The Japanese entertainment industry is recognized as the second largest in the world, second only to the American one.

It should be noted that the tourism business in the region is established and operates successfully only in developed and newly industrialized countries. Vietnam, Laos, Cambodia, Mongolia, despite all efforts, have an insignificant market share.

The main outbound tourism markets in the Asia-Pacific region have developed in the same countries as the inbound tourism markets, with some changes in the list of leaders. Japan has been holding first place in terms of the number of tourist departures for a long time. It accounts for a third of all departures from the Asia-Pacific region. Every year, the Japanese make up to 30 million trips abroad, including, according to various estimates, from 60 to 80% for pleasure - shopping, outdoor recreation, exploring historical and cultural attractions, attending cultural and entertainment events and playing sports.

The Japanese satisfy their need for rest and entertainment without leaving their homeland or traveling short distances to China, Hong Kong, the Republic of Korea, and Singapore. At the same time, Japan's interregional tourism ties are strengthening. The intercontinental tourist flow to the USA is the most intense. However, in general, long-distance travel, especially to the Middle East, Africa or South Asia, are not so popular among the population. According to the WTO, most of the tourist flows from Japan, included in the top ten, are directed into the Asia-Pacific region (Table 29).

Table 29
The world's largest tourist flows. Japan, 1996


No.

Flow direction
from to

Number of arrivals, million units


No.

Flow direction
from to

Number of arrivals, million units

1
2
3
4
5

Japan - USA
Japan – Hong Kong
Japan – Italy
Japan – China
Japan – Republic of Korea

5,0
2,4
1,7
1,5
1,5


6

7
8
9
10


Japan – Singapore
Japan – Uam
Japan – Thailand
Japan – Taiwan
Japan – Australia

1,2

1,0
0,9
0,9
0,8

Regular surveys among the population have made it possible to identify factors hindering the development of long-distance tourism in Japan. Like Americans, residents of the country rising sun pointed out a deficiency Money, free time and a threat to personal safety. However, when choosing a travel route, the Japanese are much more concerned about differences in national cuisines and existing language barriers. In a 1997 survey, they were named as the main obstacle by 37 and 36% of respondents, respectively.

IN individual countries In the region, the population's preference for short-distance travel is even more pronounced than in Japan. In the mid-1990s, 90% of Malaysia's outbound tourism market was made up of trips to neighboring Singapore.

Over the past 15-20 years, as economic and cultural ties between the countries of East and Southeast Asia and Oceania strengthened, the intraregional flow has steadily expanded. In the late 1990s, seven out of every ten trips were made within the region and only three outside it, mainly to Europe and the Americas.

1997-1998 have been very difficult for the Asia-Pacific region. The main blow of the global financial crisis fell on Asian countries. In the tourism sector, intra-regional tourist exchange and those countries (territories) that were involved and actively participated in it in prosperous years suffered the most. The number of arrivals to Singapore, Hong Kong, Australia, Indonesia, New Zealand, and Japan has decreased.

At the same time, countries focused on receiving tourists from foreign countries have more easily adapted to new conditions. By setting special prices for travel packages, they were able to attract more tourists from Europe and North America. South Korea after the devaluation of the national currency, it turned into a real shopping paradise for shopping tourists. In Thailand, a well-thought-out global advertising campaign supported at the government level yielded good results.

The uneven development of the international tourism market in the Asia-Pacific region makes it difficult to predict its condition. Nevertheless, WTO experts pin their hopes on reviving intra- and interregional tourist exchanges. They believe that in the first decades of the third millennium, East and Southeast Asia and Oceania will maintain their position as one of the fastest growing tourist regions peace.

Tourism for leisure and entertainment in Africa, the Middle East and South Asia. The most significant changes in the structure of international tourism over the past 10 years have occurred on the African continent. In the late 1980s, the share of arrivals from regions with close ties, especially Europe, was higher than the share of intraregional travel. However, already in the early 90s in Africa, intraregional exchange began to predominate while maintaining strong contacts with Europe. The number of arrivals to Africa in 1999 was 25 million, including 10.5 million from Africa itself, 9 million from Europe and 5.5 million from other regions of the world (see Table 24)

The most advanced countries in the international tourism market are the countries of Northern, Eastern and South Africa- Egypt, Tunisia and Morocco, specializing in bathing, beach and educational tourism, Zimbabwe and Kenya, organizing safaris in numerous national parks, game reserves and game reserves, and the Republic of South Africa. It is less known among Russian tourists, but after the fall of the apartheid regime it became one of the most promising tourist destinations on the “dark” continent. It is distinguished by comfortable natural and climatic conditions: mild tropical and subtropical climate, plenty of sun. The Republic ranks first in the world in terms of the number of sunny days per year. The amazingly beautiful landscapes cannot leave anyone indifferent. According to some estimates, as South Africa's gold reserves deplete, tourism will replace the gold mining industry in the flow of foreign currency into the country.

Africa, with its rich natural and cultural potential, has the necessary prerequisites for the further development of international tourism. However, to expand their participation in global tourism exchanges, most countries in the region must overcome chronic infrastructure gaps, improve the quality of tourism services, eliminate the threat of terrorist attacks and take measures to reduce overall crime rates.

The Middle East plays a minor role in the leisure and entertainment tourism market. The prospects for its development, despite the rapid growth in tourist arrivals in recent years, remain uncertain. They depend on the process of peaceful resolution of the Arab-Israeli conflict and the achievement of political stability in the region.

For South Asia, the forecast cannot be called optimistic either. Until 2020, it will not be able to overcome the existing gap, and the gap with other regions will increase. WTO experts recommend that South Asian countries pay attention to interregional tourism, long-distance and ultra-long-distance travel, and focus marketing efforts on developing the largest outbound tourism markets in Europe, North America, and the Asia-Pacific region.

The division in tourism into types and types was adopted to simplify the classification of basic documents, laws and definitions that help organize events at a high, including safe level: booking, payment, confirmation and execution of services for people's recreation.

The main thing in tourism is considered to be the division of domestic and international tourism.

1. Domestic tourism represents migration flows of people within the country of permanent residence for tourism purposes. According to some estimates, tourism accounts for 80-90% of all tourist trips, and the total expenditure on domestic tourism is 5-10 times higher than the expenditure of tourists on international travel.

Considering the difficult situation in our country lately, our company is ready to organize a vacation for you in Russia; this year, more than 50% of our regular clients chose a vacation in our country over going abroad!

2. International tourism covers travel of persons traveling for tourism purposes outside their country of residence. For them, crossing the state border involves certain formalities: issuing foreign passports and visas, going through customs procedures, currency and medical control.

Work in this leisure sector remains an important and very interesting block for us; obtaining visas, booking flights, accommodation, transfers, travel insurance will be organized at the most positive level!

The main goals of tourism are: entertaining (attractive), recreational and educational. The second most important are health and medical, followed by professional and business, guest, etc.

Travel for the purpose of entertainment and recreation forms the basis of international tourist exchange. They account for about 70% of world tourism. They combine recreational, educational, and amateur sports trips.

The goals of tourism for our team have long been a serious and beloved challenge; we wish, love and are ready to constantly learn, improve and discover new routes and vacation spots for you to fulfill these goals!

1. Recreational tourism

Tourism for recreational purposes is the most widespread form for a number of countries. Tourist trips to Spain and Italy. France, Austria, Hungary, Cyprus, etc. primarily have this very goal. Recreational tourism is characterized by the duration of the trip, a small number of cities included in the route, widespread use aviation transport and above all charter flights.

Trips for recreational purposes are very diverse and can include entertainment programs (theater, cinema, festivals, etc.), hobby activities (hunting, music and art), ethnic trips related to the study of the national culture of the host country.

TO recreational tourism include various types of tourism for the purpose of recreation, sightseeing (Excursions), sports (Skiing, Diving, Fishing), hiking (Activity & Adventure), exotic holidays (Exotic Travel), themed trips (Theme Trips, based around cultural themes in arts, history, archeology, etc.).

2. Medical and health tourism

A type of tourism undertaken for health or medicinal purposes. Resorts provide tourists with complexes of medical and health procedures, massage services, etc.

Some companies are ready to compensate this type of vacation for their employees at work; we have experience in preparing health-improving vacations and the necessary documents for compensating tourists at their place of work.

3. Ski tourism

A type of sports tourism that involves recreation and skiing along the plains and foothills. Ski tourism requires special training of participants and increased attention from organizers. Type of active recreation; active and targeted types of physical training and exercises, training, we are ready to offer you recreation options taking into account your wishes and physical capabilities both in Russia and abroad.

4. Marine tourism

Water travel on regular passenger or special cruise lines. Full service is provided on board the ship.

5. Wedding tourism

A type of tourism designed for newlyweds. One of the undoubted advantages of wedding tourism is that a romantic trip will become part of the ceremony itself, and after the celebration there will be no need to waste time packing suitcases and flying.

6. Educational (excursion) tourism

This type of tourism includes travel and trips for educational purposes. An excursion as a form of knowledge and a form of leisure serves the function of broadening one’s horizons and intellect. One of the types of educational trips is car tourism. Compared to other types of travel Vehicle, trips by car and bus provide tourists with a much greater educational opportunity.

If you haven’t found your vacation category from the ones listed above, write or call us, we are sure that we can satisfy you in your desire for a vacation and organize a tour in such a way that you will return to our company more than once for the next tour!