Is Tez Tour closing? Rumors about the bankruptcy of the tour operator. TEZ TOUR - “Why I love Tez Tour despite the high prices or the review of a dedicated travel agent.” Do tez tour have any problems?

After the uproar in the news that Aeroflot airline disconnected TEZ Tour from its air ticket booking system, questions and fears began among travel agents and tourists: “Is Tez Tour closing?”, “Will Tez Tour close?”, “Is Tez Tour going bankrupt next?”

It's okay, they disconnected today, connected tomorrow. They will resolve issues and agree on further cooperation. Moreover, a large tour operator cannot close down just because it was disconnected from one of the reservation systems, even if major airline Aeroflot. And the flight program of TEZ Tour (Tez Tour) does not revolve only around Aeroflot.
BUT... a number of Russian tour operators received exactly the same statement immediately before bankruptcy, such as Ideal Tour (Labyrinth), Capital Tour and Eviterra, but these are only 3 companies from the numerous list of bankrupt tour operators over the past 4 years.

Flight program TEZ Tour (Tez Tour) jointly with Aeroflot airline.

Let's see how much the tour operator TEZ Tour (Tez Tour) is tied to the Aeroflot company. As of November 2014, air travel with Aeroflot in November and December 2014 is possible to the following countries as part of package tours: Spain, Italy and Cuba. Not so much, only 3 countries out of 18 countries on which it works TEZ company Tour (Tez Tour).

To Spain- to Barcelona (1 flight daily) and Tenerife (3 flights per week - on Tuesday, Friday and Saturday).
To Italy– to Rome (2 flights daily).
To Cuba– to Havana (4 flights per week – on Monday, Tuesday, Thursday and Friday). Moreover, it is worth considering that the main part of resort tours begins with an arrival in Varadero, and not from Havana.

A representative of the company TEZ Tour (Tez Tour) stated that they have there are no debts to Aeroflot airline. So why was TEZ Tour disconnected from the airline ticket booking system? Aeroflot Airlines must additional routes are taken in three winter destinations: Male, Phuket, Bangkok. And it was precisely on these that TEZ Tour could not agree on time, which is why it was turned off just in case. Due to the difficult situation in the tourism market and the decrease in demand for tours, many tour operators, including TEZ Tour (Tez Tour), have to reduce sales volumes of package tours. AND TEZ Tour tried to negotiate a revision of the contract to reduce the volume of traffic.

You should not be afraid of losing a warm relationship with Aeroflot, as I already wrote above, the volume of transportation in Aeroflot airline package tours is not a very high percentage. And the airline "Transaero", which is just constitutes a significant volume of transportation in package tours TEZ Tour (Tez Tour) and carries out transportation in the same directions as Aeroflot, and is much more flexible in its approach to issues of further cooperation with TEZ Tour (Tez Tour).

What is the result: TEZ Tour (Tez Tour) is closing?

For ordinary tourists this news gave rise to serious fears for their hard-earned money, which they paid for the tour from TEZ Tour (Tez Tour), and fear for a future disrupted vacation. Frightened by the bankruptcy of a number of tour operators for Last year tourists made their own conclusion about the situation, deciding that TEZ Tour (Tez Tour) was closing, and began calling travel agencies in order to cancel the tour and return the money.

I talked to travel agents, and they are discussing the issue on good terms. There are worries about tourists, but everything was explained to the tourists and thank God everything is calming down. There are a couple of opinions that TEZ Tour really has problems, but the majority of travel agents are inclined to believe that everything is fine. TEZ Tour, as the largest and well-known tour operator, must defend its place in the market. Although we should not forget that the situation with a strong growth of the dollar, a decrease in demand for package tours, the bankruptcy of a number of tour operators and, as a result, a strong decrease in consumer demand for tours, may make itself felt in the near future.

We will wait for special offers for winter destinations and pray that large and well-known tour operators will be “alive.”

Is Tez Tour closing? Rumors about the bankruptcy of the tour operator seriously worried Russians who used the services of this company year after year. The largest travel company Tez Tur can become bankrupt only under a number of circumstances. So far, the situation in the company is not so critical, although Russian tourists should remain on their guard.

Rumors that the largest Russian tour operator Tez Tour is closing arose against the backdrop of the widespread bankruptcy of well-known Russian travel agencies: Ascent Travel, Perfect world, Lanta Tour, ITC, Capital Tour and others. Considering that Tez Tur serves the overwhelming number of Russian tourists, if it is declared bankrupt, the country will plunge into a deep tourism crisis. However, rumors about Tez bankruptcy Tour so far remain unfounded, although the company has certain problems.

In particular , after the tourist flow to Turkey and Egypt dried up, the company lost a fairly large amount of income.

Disabling winter armor

Most recently, Tez Tour had major disagreements with Aeroflot, which demanded guarantees from the tour operator to ensure the volume of air transportation. Considering that the tour operator could not provide such guarantees, Tez Tour suspended activities in a number of areas in the long term. However, given that the tour operator cooperates with a dozen other airlines, there is no reason to worry.

The essence of the disagreement with Aeroflot comes down to the fact that starting in October, Tez Tour began to refuse charter flights, transferring passengers to regular ones. This in turn may indicate that the company does not have sufficient funds to carry out charters. It is also obvious that when using regular flights, tourists will experience inconvenience, since it will not be possible to create an optimal travel schedule based on the timing. Therefore, of course, Tez Tour will not get to the point where it can close, but the fact that the company has begun to rapidly reduce its costs is an indisputable fact. So far, however, the restrictions have affected only winter trips. And even then, in a number of popular destinations, the travel company continues to operate as before.

In what cases can Tez Tour go bankrupt?

Tez Tour may go bankrupt due to several factors. The first is a sharp drop in tourist flow as a result. The second is the introduction of diplomatic sanctions against Russia. This tour operator itself states that 70% of its clients are Russians. In fact, most likely the percentage Russian tourists much bigger. And if the bankruptcy of the above companies played into Tez Tour’s hands, since the tour operator became almost a monopolist on the Russian market, then global changes could hit the company’s economy hard. If it happens that Tez Tour is closed, the Russians will not feel any problems from this, since they will face more radical and tough difficulties.

But in general, we must admit that in order for Tez Tour to suspend its activities, too global economic and political changes must take place. The great advantage of this company is that its assets are based on real funds. For example, Tez Tour owns great amount buses, offices, the company's work is carried out directly. And the income Tez Tour received last season more than covers all costs. So for now, bankruptcy of this tour operator is out of the question.

The undisputed leader of this summer has become. It is followed in popularity by , and - all of them also showed positive dynamics, showing growth in the range of 10%-15%. Mr. Burtin spoke about this in an interview with a “TURPROM” correspondent during the celebration of the company’s 23rd anniversary, which took place at the “” hotel from November 20 to 24.

It is worth noting that about 500 travel industry professionals from 14 countries took part in the festive event, including Tez Tour partners from Turkey, Ukraine, etc. Over the course of 4 days, the tour operator’s guests were able to not only celebrate the company’s birthday on a grand scale at concerts with the participation of Seryoga, Thomas N’evergreen, as well as the legendary group Boney M, but also get answers to the most pressing questions regarding further cooperation.

Thus, summing up the results of 2017, Alexander Burtin stated that Turkey became the most popular outbound destination from Russia in the outgoing season. “And this was facilitated by a number of factors, including the strengthening of the ruble, good prices, which were given for the Russian market, as well as pent-up demand. All together, this led to the fact that the country was visited by more than 3 million Russian tourists, which exceeded even the rather optimistic estimate given even before the start of the summer season", he explained.

In turn, European destinations, according to the co-owner of Tez Tour, also showed positive dynamics. “This is again due to the strengthening of the ruble, thanks to which tourists have the opportunity to return to their favorite resorts. Here first of all we're talking about about Italy and Spain. Each of these countries actually received 1 million tourists from Russia, which is a positive trend - we see a certain revival in the market, which at the end of the year results in a very good result,” the expert noted.

However, as Mr. Burtin emphasized, initially the company tried to avoid any overly optimistic forecasts. “There were some concerns about the season, but now we see that people have begun to look to the future with confidence, relax more and spend more on themselves and their families. Therefore, the result is generally positive for all companies that were in the right place at the right time. Yes, there were problems with VIM-Avia. But everything else worked more or less decently. All non-standard situation were resolved in a working manner,” he explained.

Speaking about forecasts for the coming year, Alexander Burtin noted that one of the main expectations is the return of Egypt. “We hope that this will somehow be timed to coincide with the presidential elections. All the main points from a security point of view seem to be resolved there. But, on the other hand, Egypt has been promised to us for a very long time, so it is unrealistic to make any forecasts yet,” he noted.

At the same time, the company no longer expects impressive growth in volumes next year. And there are several reasons for this. Firstly, according to Mr. Burtin, Tez Tour fears that holding the 2018 World Cup in Russia could negatively affect the work of airports. “So far no one understands what restrictions will be introduced against this background. There has never been such a large-scale event in Russia, so how will the movement of fans over such long distances be organized? this moment difficult to imagine. But we hope that with the sensitive guidance of our authorities, everything will go smoothly,” he explained.

The second reason is the lack of transportation capacity for traveling abroad. “These two factors in any case limit the capabilities of tour operators. Of course, in the event of positive dynamics in the economy, we will extend the seasons, because... people will be able to relax not only in summer, but also in autumn, spring and winter. This factor will primarily allow us to increase volumes on long-distance and winter destinations - the UAE, Southeast Asia, Cuba, the Dominican Republic, China, etc.,” added the co-owner of Tez Tour.

In conclusion, Alexander Burtin noted that in 2018 the company’s partners should hardly count on any new exotic destinations - the tour operator is placing its main bet on strengthening traditional routes. However, “Tez Tour” still cannot do without new products. “We have a plan to enter Georgia by offering beach holiday in Adjara,” the expert concluded.

See the photo feed of the celebration of the 23rd anniversary of TEZ-tour on the island of Cyprus at the link.

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Having analyzed the advertising activities of the tour operator " TEZ tour“We can say that no obvious problems or comments regarding the advertising policy were identified. Their corporate style has long been known to everyone, their brand is patented and recognizable, many of their clients are committed to this particular brand and no longer agree to use anything else. The main slogan of “TEZ tour” is “High technologies of tourism”. And he completely justifies himself. The program in which all offices operate is unique and has no analogues. Like any company, TEZ tour focuses on a specific market segment.

Market segmentation is the division of a market into distinct groups of buyers, each of which may require separate products and/or marketing mixes. Most often, socio-economic criteria are used to segment the market, such as age, gender, income level, education, profession, family size and others.

TEZ tour employees determine the target segment based on the following characteristics:

1. “TEZ tour” is most popular among audiences under 34 years old
2. Income level - average and above average
3. Education - usually higher, but does not matter
4. Marital status - usually a family of two to four people
5. Work, profession - most often - private entrepreneurs
6. Life style - an energetic, active person, engaged in trading or management activities, often working on weekends and holidays, takes care of his image, feels a lack of time for rest and family, is receptive to new products, and skeptical of advertising.
7. The motive for travel is the desire to relax with family, the desire to relax abroad, the desire to receive treatment abroad, the desire to visit an exotic country.

This describes the main segment on which “TEZ tour” operates. Of course, this does not mean that absolutely all of the company’s clients are of this age or status, but most of them fit this definition, and it is this group of consumers that allows them to quickly recoup the costs of producing and promoting a tour product.

Marketing efforts should be aimed at creating strong and lasting preferences among current and potential customers.

The goal is to attract a large number of clients from the existing market and attract new categories of clients.

In addition to the described segment, there are other consumer groups that can generate real income. Students (youth) are considered as potential consumers. You can also offer work with such a category of clients as children, teenagers, people of pre-retirement age, with low income and enough free time. However, new clients need new tour a product that will take time, effort, and money to develop.

I also think the problem is the high cost of tourist products. In modern conditions pricing policy and exchange rates, not all categories of the Russian population can now afford a holiday abroad. Basically, everyone hopes only for currency depreciation and last-minute deals. In this case, the TEZ tour company offers a vacation on credit.

Advantages of a vacation on credit with “TEZ tour”:

1. Loan up to 300 thousand rubles
2. Overpayment from 0%
3. Credit decision within 15 minutes
4. Any down payment from 0%
5. Minimum documents when filling out an application. Lack of income certificates.

I believe that in our time this is a very advantageous offer, but few people know about it.

A huge number of students want to vacation abroad, but they don’t have the money for it and perhaps they don’t even think about vacationing on credit. The same situation applies to pensioners. I am sure that if you promote the idea of a vacation on credit and convince the population that it is absolutely real and there is no deception hidden behind it, then a lot of clients will go for it.

Thus, I believe that these are the two most important problems in the advertising activities of the tour operator “TEZ tour”. The company has been on the market for more than 20 years, it has sufficiently strengthened its position and already knows its strengths and weaknesses, and this is clearly expressed not only in the advertising, but also in the sales policy of the tour operator.