What to offer tourists for May Day? How can we attract a new generation of tourists? How to make a good offer for tourists

Instructions

The easiest way to attract customers is word of mouth. When you open it, tell your friends about it. Some of those who come will use your services. If the clients are satisfied, they will recommend them to friends, since people have been using the services of the same travel companies for years. In a few years you will form a group of regular customers.

Create groups on social networks and blogs where interesting and profitable offers will be posted. Attract users who are interested. This can be seen in their interest lists. It is important that someone constantly, almost 24 hours a day, looks at these groups and blogs, responds to comments, gives advice, invites new clients. Analyze their requests, because this can provide food for thought on new ways to attract clients. Some travel agencies offer big discounts. Is it worth becoming one of these companies? Take a different route: inform that you have new interesting routes for excursion tours. Clients think that the offers of travel agencies differ mainly in price, and not in content. Prove that this is not so.

Work on the name of the travel agency. Not everyone attaches great importance to naming, but the name works on your image around the clock. Some travel agencies are named too banally. As a rule, this is something with the prefix -tour. If you create a bright, memorable name, this will already give you an advantage.

The attractiveness of a travel agency to clients sometimes depends on its location. It should be convenient to approach her - both in person and by car. public transport. If the tour agency is located in courtyards, draw arrows on the asphalt or hang signs on nearby houses so that you can be easily seen. This also applies to companies that open in residential areas. Don’t be afraid to locate a travel agency where it has competitors: the specifics of people’s choice of tours are such that they usually visit at least 2-3 companies to decide on the choice of trip. It’s good if your company is surrounded by its own kind.

Instructions

Actively interact with tools mass media: Serve as an expert or submit your own releases regarding development trends. The published materials will definitely contain a link to your company.

Video on the topic

Sources:

target audience of the travel agency

The number of travel agencies today is so large that a reasonable question arises: do such companies find a sufficient number of clients? Unfortunately, a large number of travel companies close within the first year of operation. After all, attracting customers is becoming increasingly difficult.

You will need

- Internet.

Instructions

Create a unique offer that will distinguish you from your competitors. Despite the oversaturation of the tourism services market, you can always find a narrow niche that has not yet been occupied. Event tourism, eco-tourism, trips to championships and superstar concerts - there are a lot of options to attract attention to your services. Of course, it is extremely difficult to invent something fundamentally new in this area. In this case, try to do what everyone else does, but a little differently.

Develop a corporate culture of communication with clients. In this case, we are not talking about basic politeness and impeccable service, which are undoubtedly also important. Consider the technical organization of work with potential consumers of services. This includes promptness of calls, high-quality telephone consultations, speed of selection of tours. Very often, clients are eliminated at the initial stage only because managers make them wait on the line for a long time or do not call back on time. Eliminate such shortcomings.

Increase trust in your company. As a rule, a potential tourist chooses a company that has been operating on the market for a long time. Of course, a newly created travel agency may look suspicious due to the increasing frequency of scandals with numerous fly-by-night companies. If your company has been operating for a short time, actively create a positive reputation for it. Use public relations, charity events, topical online forums and blogs.

Develop a customer loyalty program. Every traveler should be 100% satisfied with your service. Try to anticipate all the client’s needs, warn about possible difficulties, remind about the departure date, and upon return, be sure to ask about their impressions. It is in this case that he will tell his friends about you and recommend how reliable company.

Helpful advice

Develop a discount program for regular customers. This is especially true for package tours, in which the price is the same in different agencies.

Beginners and professionals in the travel business are constantly looking for new ways to promote their business. They tend to use the Internet, their contacts, and other creative methods. So, what do you need to do to successfully promote a travel agency?

Be clear about your target audience. Have a clear idea of what class of people your travel agency is targeting. Your success will fundamentally depend on this. If, for example, your company is located in residential area, then your target audience will be families who want to relax on. Use mainly local marketing mechanism, i.e. work with those people who are nearby.

Study thoroughly the work of your closest competitors. Be sure to scout out the work of companies that are located near your office or in the same area. Ask third parties why clients go to this particular agency, what is their advantage over you. After that, work on the shortcomings in your organization and offer your customers more profitable terms. Be different from others, bring something new.

note

From Rostourism. In 2014, which is associated with the beginning of the crisis, 42,921 were registered tourist trips abroad among citizens of the Russian Federation. In 2017 - 39,629.

Yes, there is definitely a downward trend. But 7 or even 8 percent is not a figure that can “kill” the market. People travel, and the TOP 20 for 2017 includes Germany, Israel, Italy - countries with far from the lowest prices.

If so, where are the clients?

Many travel companies emerged in the first decade after the collapse of the USSR. At that time, people who were just facing the collapse of the Iron Curtain simply had to be given a plane ticket and a hotel reservation, and that was it. The man is happy. He got away to see the world and can tell his friends what it’s like abroad.

Time has passed, and now the bulk of potential clients for the tourism business are children of the 80s and 90s. With a different worldview, more free and independent.

They don't want to lie belly up on the beaches of Antalya. Maybe once a year, when you need to take your parents and small child for a walk. And they don’t want to crowd together with dozens of complete strangers around yet another cathedral or monument. They can organize their own vacation via the Internet, without intermediaries.

What do they want? Bright, rich impressions that are difficult to get on your own. Flight to hot-air balloon over Cappadocia. A walk through the “secret” courtyards of Istanbul. A trip to the “hobbit village” in New Zealand. Participation in national holiday. They want to realize their dreams and sparkle with beautiful photos on social networks.

Conclusion: the market is changing, and you need to change with it.

Promising niches for the next few years

Now we come to the main thing. You can talk as much as you like about how the world is changing, but where to run? What can be done to attract the current generation of tourists hungry for variety and experiences?

First of all, move from standard solutions to unique ones. Develop own routes, establish relationships with new format tour operators, collaborate with private guides.

And most importantly, treat the tourism business as creativity, and not as a craft. Creativity is in fashion today - in the broadest sense of the word.

Here are some examples of fertile niches:

Organization individual tours. People who have money don’t want to travel “like everyone else.” Give them the opportunity to book a tour with you with the most flexible conditions, without standard solutions. Large tour operators such as TUI and PAC are already starting to explore this niche. They organize trips according to individual requests to almost any country in the world, without being tied to ready-made “packages”. There are also small private companies like White Label Travel, which specializes in the premium segment. But this part of the tourism market can still accommodate many companies.
Organization of thematic tours. Bicycle trips, diving tours, cooking classes - find those areas that interest you and in which you can offer something unusual. It is with this approach that Velovuyki, which organizes cycling trips around Europe, or Safari Tour, which specialize in diving tours and dive safaris, have become popular in their niches. Large tour operators, by the way, also often make such programs - designed not for a wide audience, but for individual thematic segments. This means that the market exists.
Organization of author's tours. Bloggers have huge readerships, and many of them specialize in the topic of travel. In partnership with them, you can develop unusual programs. For example, one of my favorite projects, Travel Inside, grew out of a purely “blogger” format. They do not have a special thematic niche, they use a different approach - they gather their own warm audience that travels only with them. You can do the same or enter into partnership agreements with popular bloggers and organize tours together.
Organization tourist groups in a club format. Accommodation, transportation, entertainment and attractions are the minimum for organized groups. But you can go further and organize parties, communication and other team building elements during your trips. Prominent representatives of this format can be One Life and Mikhail Kozhukhov’s Travel Club. Their clients are not just groups that meet every few days and say goodbye forever. No, they travel with them and with each other for many years.
Organization of tours around Russia for foreigners. All the same approaches can be used within your own country (unusual, original, thematic tours). Examples include Express to Russia or ExploRussia, as well as foreign companies like Responsibletravel, which organize tours to Russia for foreigners. They focus not only on history and typical walks in the center of Moscow or St. Petersburg, but also on natural attractions, holidays, national cuisine. The market exists, but is not yet filled with competition, and there is huge scope for new business.

Personal experience

I started working in tourism business in 2015, in the midst of another crisis. The bulk of clients are from countries of the former Union. At that moment, my husband and I managed to intuitively find the right direction and we founded Time 2 Travel club - a company for organizing individual travel.

What worked well:

Experience and own example. We travel a lot in Europe and Asia, we constantly write about it on our social networks, and clients trust our advice on choosing attractions and hotels. Moreover, they want us, as people who have seen everything with our own eyes, to advise them on the best options.
Individual approach. We do not offer ready-made tours, but we ask what the client would like. Yes, often the choice comes down to one of a dozen popular countries, for which we already have preparations. But this is how the client gets involved in the process, begins to plan the trip even before payment, feels that this is his trip, his dream is coming true. And, as a result, he goes with us until the very end, and does not look at how the competitors are doing.
Honesty. We play openly and tell clients: here is the cost of travel, here is our commission. Oddly enough, they trade extremely rarely - apparently they understand that earnings on one trip are not so great, and do not fantasize about huge hidden fees. We also always tell people honestly what they are paying for, why one option is more or less expensive than another, and what to expect on the spot. This is highly valued and pays off handsomely in the form of positive reviews.

Organizing individual tours was a good decision and we decided to go further. Now we are expanding our business and will soon launch an online project under the same name Time 2 Travel - a search system that will unite organizers of excursions, tours and tourist entertainment, as well as travelers seeking extraordinary experiences.

This new project grew out of our pain as travel organizers: it is difficult to find quality excursions and entertainment. When clients ask to organize a walk around Istanbul or Paris, the last thing they want is to go on a standard “ historical information"Several hours long. I would like to find a person who loves this city, lives it and not only tells and shows, but gives travelers impressions.

Here we can return again to the issue of free niches in the tourism business. Agree, a tour guide is not the rarest profession. But if you don’t work like everyone else, but do something unusual, of truly high quality and from the heart, and not according to standard templates, it will be much easier for you to find your audience and sell them your services at good prices.

A few key words

Free niches are constantly appearing on the market and finding them is not so difficult. What is needed is to monitor how people's preferences change. Yesterday they simply wanted an organization within the framework of “visa, ticket, hotel” - they needed to meet these needs. Today they want entertainment, impressions and beautiful photos- you need to satisfy these new desires. Tomorrow this will also change and other tourism destinations will begin to gain popularity.

To keep your finger on the pulse, it is useful to regularly read social networks and forums, listen to feedback, and most importantly, ask your audience directly. This should all be part of an ongoing and regular workflow.

Don't be afraid of negative reviews. When a client says something was missing, they are giving you the most valuable free consultation and actually pointing out where they can improve. In the same way, you can monitor your competitors’ reviews and get ideas: what their customers like and what they don’t like.

With this approach, you are unlikely to run out of ideas. Of course, then there will be a lot of work to implement the plan, but this is a topic for another story.

Possibilities of modern travel companies truly limitless. Even in the shortest possible time, they are able to send a tourist on a full-fledged trip to anywhere in the world, and by choosing tour according to a person’s personal preferences regarding his own recreation.

By duration tours can start from several days, most often these are weekend tours, up to a week/two or even longer. Of course, if the client wishes, you can send him on a trip either by plane or by other means of transport, everything again depends on the preferences and requirements of the customer.

To date the most interesting direction in tourism, these are last-minute trips in October, that is, the sale of full-fledged tourist packages, but at a greatly reduced price. The quality of such a trip is in no way reduced, so there is nothing to fear. It’s just that travel companies and operators don’t have time to sell out all the tickets by date, so they offer tempting offers, looking for a response. As a result, travel package is for sale, and the person is glad for such an affordable vacation.

Regardless sell out fastest depending on the time of year tours to Europe. This part of the world is simply created for travel, so travel companies vie with each other to offer a variety of excursion, ski and other tours. Based on the season, individual programs and excursions are developed so that the vacationer receives maximum positive emotions. You can see the Old World with your own eyes, visit countries with unique history and culture, see with your own eyes the sights famous throughout the world. Travel agencies provide full service to their clients; they are aware of all the nuances for obtaining required visas. Professional companies will protect you from possible pitfalls.

Germany, Croatia, Spain, Italy, Poland, Sweden, Greece, England– in each of these countries there are a large number of amazing corners that impress the imagination. Any state is, first of all, an original way of life that is worthy of being experienced by tourists.

Almost every Travel Company offers a selection of tours online on its website. Perfect services in a few clicks make it possible to study all the intricacies of this or that tour showing pricing policy specific travel agency. This visibility allows you to choose the country yourself, without a tedious trip to the office. Many companies also offer registration tours remotely, which makes it even easier to want to relax.

Your precious time I want to spend it as useful and rich as possible. That is why it is worth contacting professionals in the world of tourism, whose duty is to ensure best conditions for the trip.

Even if your tourist has already visited Tunisia more than once, he should return to this country, since it is simply impossible to embrace all its beauties in one or two trips. Guided by this fact, the multidisciplinary tour operator ANEX Tour from April 16 to April 26, 2017 organized a large introductory press tour fortravel journalists so that they can tell in detail Russian tourists about this interesting direction.

The group members traveled through different provinces of Tunisia, felt the atmosphere and flavor of the country, saw its main attractive features, and assessed the level of security.

Guests arriving at Enfidha Hammamet Airport were surprised by the crystal cleanliness air gate, - as if the facility was put into operation just the other day.

The level of “tourist friendliness” was not inferior to the Djerba airport, from which ten days later the journalists flew to Moscow, and city streets throughout the country became much cleaner than after the revolution.

“This is the result of the efforts made by the state and business. Quite recently, large retail chains “Carrefour”, “Monopri”, “General” eliminated the sale of plastic bags, and immediately there was less garbage on the streets, because that’s 350 thousand plastic bags a day! In addition, parliament passed a law that provides for fines for littering. So, you will now have to pay 40 dinars for a thrown cigarette butt. Also, the environmental police will begin work in the near future; the decision to create it was made on April 10, 2017,” - explained to the correspondentTRN representative of the host company.

So the journey began...

Hammamet, where the sea is azure

Only a few ancient Roman amphitheaters have survived on earth and one of them is located in El Jem. It is huge, with a capacity of 50,000 people, and the design is such that many people can easily enter and exit without creating a crowd. This is where I filmed legendary film"Angelique and the Sultan" starring Michel Mercier and the film "Gladiator".

Jeep riding on the dunesOngJmal- popular excursion. Journalists tested for themselves how exciting this action is and were convinced that it makes sense to recommend this excursion. It's really fun and, importantly, safe. The level of skill of the drivers commanded respect. It’s worth visiting the village nearby, where the filming of the film “ star Wars" This is a place of pilgrimage for tourists and a location for photo shoots in the Star Wars scenery.

To meet dawn in the Sahara, the group was checked into the local hotel Ksar Rouge Touzeur for the night.

Stunning views of the sun rising over the largest salt marsh lake North Africa- Chott El Jerit - immediately give an understanding of why this excursion is so popular among tourists. It's really worth getting up early and spending two days on the road.

Moving to Berber village of Matmatu immerses the tourist in the atmosphere of primitive life. The hospitality of the Berber family touched the journalists: people here live poorly, but are kind and warm at heart.

The youngest girl is not studying yet. The eldest is already at school and knows two languages - Arabic and French.

The state free program provides an opportunity for a social lift for the poorest segments of society. high, but if you have talent and desire, you can get into best universities countries, some of which are even listed in France.

A hearty lunch at the Diar El Barbar restaurant, and the group set off to the island of Djerba.

This is the most big Island in northern Africa. You can get there either along the Roman road or. The bus loaded onto the ferry quickly - luckily, the queue was short.

Djerba is the second most important resort in Tunisia and probably the most popular among Russians. There is everything for relaxation here: clean well maintained beaches, many restaurants, nightclubs, warm sea, wonderful hotels.

Life on Djerba has always been connected with the sea - for many centuries the island served as a base for Barbary pirates, and today their descendants are engaged in fishing, crafts, tourism, and grow olives.

Guests visited potters' village and Gellala Museum, where a rich collection of ancient ceramics is kept and one of the oldest synagogues in the world, El Ghribu, where ancient Torah scrolls are located.

The journalists spent their last day in Tunisia at the hospitable Royal Garden Palace. This was already the tenth hotel during the trip. All the hotels that we managed to visit had their own specifics, but there was also something that united them - high standards service and excellent material resources.

By the way, this year the tour operator ANEX Tour has increased the offer of exclusive hotels to 15, and the number of guaranteed hotels with a large quota of places (more than 40) will also increase. The company's offer will also include new products, including: TUI Sensimar Oceana Resort &Spa (adults only from 16), Le Mirage Beach Club(Ex. Club Med), Club Thapsus, Bravo Haroun and Magic Djerba Mare 4*.

The operator has also introduced an additional convenient service - the ability to book various thalasso therapy courses in advance, for example, at Magic Royal Kenz. For those who are looking for a tour for a holiday with children, the company will offer four hotels where the Angel Kids Club operates. These are hotels Holiday Village Manar 5*, Splash World Venus Beach 4*, Skanes Family Resort 4*, Magic Djerba Mare 4*.

Communication with tourists using knowledge of sales psychology should serve the main goal: business above all else. Once the client has come to your office, you need to use this in such a way that he does not leave you without purchasing.

The first stage of communication should serve the purpose of successful acquaintance. Introduce yourself and find out the name of your potential client. Make the tourist feel good about you. While the tourist is getting comfortable in a new, unusual environment, offer him tea or coffee. Ask him how he found you and whether you have communicated before. Try to find out as tactfully as possible the family status, education and social status of the client, perhaps this will be useful to you. Have a pen and a piece of paper ready and write down what you need so you don’t have to ask again.

After completing the first stage, you can start asking what the client is looking for and what requests he has as a tourist. During communication, touch upon the tourist’s feelings aimed at his self-love:

“We don’t get to rest very often, do we? You can allow yourself to relax and have a rest at least once a year... You shouldn’t deny yourself anything... Pamper yourself... You deserve it...”

Choose colorful words and expressions, use memorable epithets, draw vivid pictures and images.

For example, you can describe a visit to Prague like this: “You just have to see its ancient architecture, tiled roofs, flaming Gothic cathedrals, hear soft melodious speech, sit in a cellar with a glass of beer, and you are captivated. Ancient castles, famous resorts, flowering parks and musical fountains - all this is also the Czech Republic...”

Or, for example, talking about the Maldives: “This is truly a paradise for relaxation in the lap of tropical nature. There is everything for a calm, relaxing holiday; the very atmosphere of the resort is conducive to love. Here you can snorkel and admire the truly amazing underwater world, go diving, water skiing, fishing, take a yacht ride to uninhabited islands and have a picnic there..."

Share interesting stories from your own travels or those of your clients.
You must awaken in the tourist the desire to possess and enjoy all this.
Play on the difference in prices for the same offers, interest the tourist at an attractive price.
Appeal to the tourist's positive emotions.

How to choose a tour for a client

So, you have demonstrated to the tourist your capabilities and your advantages, you have interested him, turned on his imagination, immersed him in the atmosphere of travel and relaxation, and ignited his desire. Now he's ready to go. All you have to do is select a tour and make a purchase. We provide further recommendations for the search engine TURY.ru. It can be any search engine, the principle is the same.

From the many tours presented in the TURY.ru system, you need to choose the only one that will completely suit the tourist. So that after the trip the client is satisfied and begins to use your services in the future.

You must give the tourist what he wants, but guide his choice in the right direction. Your goal is for the traveler to purchase a tour from you, be satisfied with his trip and become your regular customer

When selecting a tour, you use the following sections of the TOURS.ru system: “Tour Search”, “Last Minutes”, “Last Minutes”, “Guaranteed Tours and Hotels”, “Minimum Prices”, “Urgent”, “On Sale Today”. Depending on the needs of the tourist, you are looking for a tour in one of these categories or in several at the same time.

What should you pay attention to when choosing a tour?

Selecting a tour program. If we're talking about about an excursion trip, then when choosing a tour, you and the client must choose the program that will be most interesting to him. In all excursion and bus tours, posted in the TURY.ru system, there is a detailed description of the programs, often with photographs of the cities and attractions visited.

Choosing a hotel. If we are talking about a vacation tour, you must be very careful when choosing a hotel, since the client will have to spend almost all his time there and the quality of the hotel’s service will depend general impression about rest. You must choose a hotel with a decent level of service, for which you will not be ashamed later.

In addition to photo galleries of hotels, the TURY.ru system also contains descriptions of their services taken from official sources. For several years now, there has been an opportunity for tourists and professionals to leave their reviews, for example reviews of hotels in Egypt. Together with the client, review the description of services and reviews of the selected hotel and decide whether it is worth going to it. If a tourist insists on vacationing in a hotel with not very good reviews, but a very low price, then in this case he takes all the risks for a failed vacation and will not have the right to make any claims against you. But if, due to your ignorance or oversight, you did not warn the tourist about the quality of the holiday in the hotel that you recommended, then all the problems will fall on you. The tourist will regard this as your unprofessionalism and, at best, will no longer contact you to select a tour, and at worst, he will sue you for ruining his vacation. Pay attention to this and try to choose a hotel for the tourist in which his stay will be pleasant and unforgettable, and you will gain him as a permanent, grateful client.

Choice of price. As a rule, you can see different prices for each hotel presented in the TURY.ru system. First of all, this concerns mass destinations holidays, where different tour operators work with the same hotels. For example, the difference in the cost of a week-long tour to Egypt with accommodation in a specific 5* hotel can be $600 per person or even more. All other things being equal, it depends only on the tour operator.

How do tours from different tour operators differ?

The hotel and its services will be absolutely identical, regardless of which tour operator organizes the program. But different operators tourists are served by different host companies, so the quality of meeting and seeing off, transfers and work may vary. Although on vacation tours this is often not so significant. It is much more important if the tour operator from whom you booked the tour does not confirm hotels well or, even worse, has the habit of changing them upon the tourist’s arrival on vacation.

To avoid getting into an unpleasant situation, when choosing a company, use your personal experience and the “Reviews of tour operators” section, where agencies share the nuances of working with each of the travel agencies, evaluating their activities, describing their advantages and disadvantages. Try to purchase tours only from tour operators who are responsible for their actions and guarantee quality holidays and accommodation in the selected hotel. This way you will save yourself and the client from unnecessary problems and will not become a hostage to the situation.

Take this into account when choosing a tour and recommend to your tourist only programs of reliable tour operators, even if their cost is slightly higher. If a tourist insists on a tour with the lowest price, but from a not very reliable tour operator, explain everything to him and ask him to write a receipt stating that in case of any problems he takes full responsibility. Usually, after such offers, the tourist prefers to choose what you advise him.

When choosing a tour, learn to take into account all the components of the trip and find their optimal combination.

Your task is to select a tour for your client with the optimal combination of the following components: program, hotel, tour operator, cost.

How to sell a tour. Leading a tourist to purchase

The success of the sale will depend on how skillfully you can prepare the tourist and push him to make the final decision - booking a tour.

You have already done a lot, and now you need to put the finishing touches on it - sell the selected tour to the client. A tourist should not leave without purchasing something. It’s not enough for him to show everything, he needs to be beautifully led to the purchase, otherwise he will leave to think and, perhaps, forever. It will turn out like this: you have prepared it, and the manager of a neighboring agency will complete the work for you - register your tourist, and all your work will be in vain. The tourist needs to be pushed to make a decision, brought out of a state of indecision and uncertainty, and created a mindset for immediate action. You can do this in the following ways:

Buy setting. You give the tourist instructions to buy a tour by composing your phrase in two parts. The first contains a call to action (pronounced confidently), and the second is addressed to emotions and is pronounced slowly and measuredly, involving and captivating.

"Take this tour and you will truly enjoy your stay at this wonderful resort."
“We’ll complete the paperwork, and you can calmly pack your bags and get ready for this exciting trip.”

A trap for consciousness. A kind of trap is created for consciousness, linking the reality of the present with one of the events of the future, which contains the desired action.

“Once I show you, you can choose what suits you best.”
“As soon as I confirm the availability of the tour, we can immediately complete all the documents.”

The need to make an urgent decision. Point out to the tourist the consequences of possible inaction and lead him to the need to make an urgent decision.

Now high season and tours sell out almost instantly...
- More than 2 thousand agencies throughout Russia are connected to this database, and each of them books tours for their clients... If someone has chosen the same tour, then you and I need to book earlier...
- Look, this morning there was a tour for $340, but now it has already been sold. While we're talking, this one may also be gone...
- This hotel is in high demand, and the price is attractive. Such good tours are the first to go...
- If we don’t book this tour for you now, then tomorrow it may no longer be available and we will have to start all the searches all over again.

As a continuation, you ask the tourist a clarifying question, with which you check whether he is ready to buy:

If you are ready to book, I will now check the availability...
- Do you have your passports with you?..

The illusion of choice

The tourist is given a choice of two options, both of which suit you. You speak as if the tourist has already agreed to buy a tour.

“So which hotel will we book - this one or that one?”
“So what kind of food will we take - half board or all inclusive?”
“Which type of room will we choose - standard or sea view?”
“Will you pay in full or prepay?”

Attention! All recommendations and texts given above are indicative. They should be applied and used depending on the situation. You need to adjust them to suit yourself, learn how to use it so that everything looks organic and feels natural. Master, acquire the necessary skills, experiment and build effective models of behavior. If this behavior brings results, then you are doing everything right!