Business in renting out apartments. Apartment business – is it worth renting out housing on a daily basis? Buy an apartment and rent it out at an hourly rate

In this material:

Renting apartments by the day as a business can provide a stable income, which will be many times greater than with long-term rentals. This is explained by the increased popularity of the service, because its cost is more affordable than a hotel room, so it will not be difficult to find clients. As a rule, apartments are rented daily business people, who came to the city for 1-2 days to resolve business issues, or tourists who want to see the sights.

Features of “daily” delivery

Real estate has always been one of the most profitable sources of income, so most citizens prefer to invest their money in this economic niche. With the right approach, you can organize a stable business renting out apartments by the day, gradually expanding it and thereby increasing financial profit. You can do this in several ways:

rent out your own home;
rent real estate;
apply for a mortgage.

The best option is to rent out your own square meters for temporary use, but often beginning businessmen use real estate that they themselves have rented. Some citizens approach the issue globally and take out a mortgage, after which they begin to rent out the purchased apartment. Thus, the newly minted home owner provides himself with a constant income, which is enough not only to pay off the loan, but also for his own needs.

Renting an apartment daily as a business has the following advantages:

Good income, which can be much higher than with long-term rent.
You can use your own housing almost at any time, but if you rent out your housing monthly, you will have to wait until the end of the contract.
If you plan to sell real estate, then while you are looking for buyers you can earn a little extra money by housing visiting people for a day or several days.
If you cooperate with a real estate agency or several individual realtors, you will ensure a constant flow of clients, which means a stable income.
There is no need to register as an individual entrepreneur, which reduces tax costs and increases profits.

Organizational aspects

It will not be possible to create a highly profitable business for renting out apartments without investments, because... To attract customers, it is necessary to give housing a “marketable appearance”.

The first thing you need to do is a high-quality and modern renovation. It is not necessary to purchase expensive fabric wallpaper and mahogany parquet, but you should not skimp on finishing materials either.

The furnishings in the apartment are extremely important: it should be attractive and cozy, because even when staying for a day, a person wants to relax in comfort. Each room should have all the necessary furniture and household appliances. In addition, clean bed linen, pillows, blankets and several towels should be prepared for temporary guests. Bathroom supplies such as soap, toilet paper and shampoo will also not be superfluous, because many tourists often forget basic personal hygiene products.

Another important condition for a comfortable stay for tenants is the availability of the necessary utensils in the kitchen. It is unlikely that they will prepare full dinners or lunches, but nevertheless, you need to take care of having a kettle, a pot, a frying pan, several plates, cutlery and other utensils. In addition, there must be:

fridge;
gas or electric stove;
dinner table;
trash bin and bags;
broom and dustpan;
dishwashing detergent and washcloth.

Search for tenants

When the apartment is ready, you can start looking for clients by placing advertisements in city newspapers, social networks, on specialized Internet sites and street stands. As practice shows, applicants for temporary housing are most attracted to advertisements with real photographs of the apartment, so they must be taken. Advertising requires a lot of time, and in some cases, insignificant financial costs. But if you cover as many information sources as possible, you will be able to attract great amount tenants.

It should be noted that it is necessary to constantly distribute advertisements for renting your own apartment for daily rent in order to ensure a continuous flow of clients.

To save yourself from unnecessary hassle, it is recommended to contact a real estate agency. After concluding an agreement, professional realtors will independently post advertisements for daily rental housing and communicate with interested people. Inspection and actual delivery of apartments is carried out in the presence of their owners. The agency charges a small fee for its work, which can be a fixed amount or a percentage of the daily cost of living.

Despite all the advantages of working with professional realtors, most people who start a real estate business prefer to work independently, because... in this case they receive a higher income. It is not difficult to calculate the profitability of daily rental housing: for example, if you rent out a 2-room apartment at an average cost of 2,000 rubles, then the profit in 30 days will be 60,000 rubles. It is important to note that the level of earnings directly depends on the location of the property and its level of comfort.

Do not forget that business is daily rental Housing, like any other type of activity, has pitfalls. Often you come across tenants who spoil or steal things, so before moving people in, it is recommended to conclude a formal agreement in order to receive compensation in the event of force majeure. In addition, the object and all property located in it should be insured.

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People who own an asset such as real estate often think about what is better, renting or selling an apartment, how to organize renting as a business? It is difficult to give an unambiguous answer to this question: much depends on the market situation, region, demand, condition and type of housing.

For example, during difficult times for the real estate market (2014-2015), in the capital region, supply was almost twice as high as demand. Therefore, many owners had to reduce rental prices or sell housing that was empty without tenants. To evaluate all the pros and cons of selling or renting real estate, here is a small calculation for a 1-room apartment:

The cost of the apartment is 2 million rubles.
Rent price per month – 15 thousand rubles. excluding utilities.
Annual income – 180,000 rubles.

Let's calculate the expenses that await the owner renting out the apartment:

Payment of tax (13% for individuals) – 23,400 rubles. from annual profit.
Costs for cosmetic repairs – 15,000 rubles.
Insurance (0.4% of the cost of the apartment) – 8,000 rubles.

Total income per year minus expenses will be 133,600 rubles. Based on the cost of the apartment 2 million rubles. business profitability will be 6.68% per year

We talked in more detail about renting an apartment.

Which is more profitable?

The average rate on deposits in Russian banks is 7-8.5%. Let's take Tinkoffbank as an example, which offers a rate of 8% per annum. By depositing 2 million rubles into a deposit account, the annual income will be 8.84% of the value of the deposit.

Is it worth renting out an apartment? Based on approximate calculations, we can conclude that selling an apartment is more profitable than renting it out. However, when renting out housing, the owner will always be sure that in case of unforeseen situations he can count on moving to his own home.

Advantages and disadvantages

Let's look at the advantages and disadvantages of a real estate rental business.

Pros:

stable rental income;
leasing does not require registration of an individual entrepreneur;
the opportunity to receive passive income by concluding an agreement with a realtor (you can find out how much his services cost);
high demand for rentals;
minimum starting capital.

Minuses:

if you deal with renting on your own, you will need to sacrifice personal time for drawing up contracts, showings, and searching for clients;
The rental business brings the greatest benefits only to owners of several residential premises;
To legally rent out housing, you will need to pay taxes as an individual or individual entrepreneur;
there is a risk of running into scammers, as a result of losing property in the apartment or property rights (we talked about how to protect yourself);
to create a stable income, you will need to invest in advertising;
There may be expenses associated with repairs and the purchase of everything necessary for a comfortable stay for tenants.

Is it worth doing?

The profit received from renting out real estate can be a good addition to your salary or become a separate income that allows you to ensure a comfortable existence. You can rent out your home and not work. In this case, you will receive sufficient profit. There are two reasons to open a business:

This is one of the niches that does not require large investments, knowledge and experience.
There is almost constant high demand in this area.

How to earn?

How to make money from this? Is it profitable or not? What First you will need to organize a profitable rental business:

Where to begin? In order for a rental business to generate income and not expenses, you should:

insure the apartment;
correctly drafted in such a way as to make a loss due to the dishonesty of the residents;
establish a flow of clients (the apartment should not stand idle without tenants for weeks, as this is a loss of your money).

How to get more profit?

Setting an inflated price for rent is a failed option. The cost of the services provided must correspond to the quality. In order to rent out your home as expensively and profitably as possible, you need to use several methods:

Make repairs. Not necessarily expensive. The main thing is to create coziness and comfort. If the apartment has an old renovation, then you should definitely carry out cosmetic work: hang wallpaper, change plumbing, hang new curtains, etc.
Equip the apartment with everything necessary for living: furniture, internet, dishes, household appliances. This will significantly increase the cost of rent.
What is more profitable to rent? If we're talking about about a multi-room apartment, you can rent it out 1 room per tenant (you can find out how to rent out a room).
Is it profitable to rent out living space daily? This type of rental will allow you to get twice as much profit.

Is it a business activity?

An apartment is a person’s property, which, according to Art. 209 of the Civil Code of the Russian Federation, he has the right to dispose of it at his own discretion, including renting it out.

Entrepreneurial activities are actions aimed at obtaining systematic income received from the sale of goods, provision of services, etc. by a person registered as an individual entrepreneur. The letter of the Ministry of Taxes and Duties No. 04-3-01/398 dated 07/06/2004 explains whether the rental of real estate is a rental business.

The document states that although the landlord receives income in the form of rent, he does not carry out any economic activity. Nevertheless, there are often cases when tax authorities and courts recognize this activity as entrepreneurial. The conclusion is the following: if the owner considers his actions as entrepreneurial activity, then he can register an individual entrepreneur. If not, then he has the right to remain in his previous status and pay taxes as an individual.

REFERENCE: Despite the fact that renting can be done as individual, you still have to pay taxes. Income from rental property is subject to taxation (Article 208 of the Tax Code of the Russian Federation).

What is in greatest demand?

What kind of housing, according to real estate experts, is in greatest demand? New construction or secondary market? There is no difference in price in this case. However, if in order to move tenants into a new building you will need to make repairs and buy furniture, then a secondary market apartment almost never requires large expenses. This should be taken into account by those who are planning to buy real estate with the aim of renting it out.

What is the optimal size of a rental property? The optimal area is from 30 to 40 square meters. m. As a rule, these are one-room apartments or studio apartments. The most in demand are 1-2 bedroom housing. Apartments with 3 or more rooms will be more difficult to rent to one tenant. In this case, it is much easier to look for a separate tenant for each room (you can find out how to draw up a room rental agreement).

Requirements for residential premises for rent:

Is it possible to make money on daily rentals? Daily rental housing has a number of advantages and disadvantages. On the one hand, this option will bring more income. On the other hand, daily rental requires large quantity time, experience and expense. Let's consider this option from the point of view of benefits for the owner.

Short-term rentals are much more profitable than long-term rentals. To verify this, let’s calculate the approximate profit received per month on daily rentals and compare it with income from:

The rent for an apartment for a long-term lease is 30 thousand rubles.
for a day in the same area of the city costs an average of 2 thousand per day.
If, with a long-term rental, the housing will bring the owner only 30 thousand rubles. per month, then for daily rent, with the condition that people will live in the apartment for the entire month, the owner will receive 60 thousand rubles.

Where to begin?

To start You need to prepare your home for occupancy: carry out cleaning, necessary repairs, buy additional things to improve your stay. Next, you should think about advertising and find sites on which to post rental advertisements in the future. Then you will need to create a good advertisement in which you indicate all the advantages of your living space.

IN big cities daily rentals are in great demand, so you need to be prepared for the phone to ring off the hook with calls from potential employers.

How to make a plan?

To make a business plan, you need to determine the cost of daily accommodation. To do this, you need to familiarize yourself with the offers of competitors. In a business plan for renting out an apartment, you should not significantly increase or decrease prices, as this may alert potential tenants or completely deprive them of profit.

advertising;
payment for housing and communal services (for daily rent the amount of utilities will be higher);
cleaning expenses (detergents, washing powder, etc.);
expenses for household needs for tenants (toilet paper, dishes, hair dryer, etc.);
taxes (for individuals – 13%, for individual entrepreneurs – from 6%).

How to make money by renting apartments daily? A rental business can be quite effective. The effectiveness of daily rentals largely depends on the occupancy of the property. The average occupancy rate should not be less than 80%. This means that the apartment should not be empty for more than a week without tenants. With this indicator, the owner will fully recoup the costs and receive a normal income.

IMPORTANT: To organize a profitable daily rental business, one apartment will not be enough. Realizing this, many owners, in addition to their real estate, sublease the housing of other owners. To get a good income, it is advisable to have at least 5 apartments for daily rent.

Allows the use of residential premises for business and professional activities under the following conditions:

the rights and interests of the residents of the house are not violated;
a person conducts professional activities on the basis of an existing or document of ownership of the premises.

Is it worth opening such a business? Rental business or renting out an apartment as a business requires in most cases minimum costs, but a lot of time and some legal knowledge. However, the business can ultimately bring high profits if you approach it wisely and responsibly.

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Three entrepreneurs from the Moscow outskirts earn about 400 thousand rubles. per month on the fact that stylish apartments are rented at a price twice as high as one-room apartments cost

Mama Ro founders Anton Kozlov, Volodya Nizovtsev and Anatoly Smirnov (Photo: Oleg Yakovlev / RBC)

The founders of Mama Ro, Anton Kozlov, Volodya Nizovtsev and Anatoly Smirnov, always dreamed of living in the center of Moscow. “I wanted to absorb the spirit of Moscow’s night adventures in Kitay-Gorod,” Smirnov says in an interview with RBC. “Besides, we didn’t want to waste an hour and a half of our life every day, getting to the center from the dull residential outskirts of the capital.” Kozlov was the first to risk moving to the center and in 2010 rented 18 sq. m. m on the ground floor in Maly Ivanovsky Lane. He made the renovations on his own, and it turned out to be a “soulful place”, to which friends quickly began to flock. From this small success, the guys came up with a business idea - to create budget housing in the center of the capital for people like them. “So that one night is comparable to the cost of a taxi ride,” says Anton. According to the guys’ estimates, the potential market volume of such commuter migrants was about 700 thousand people every day, which means the product should be in demand.

Luck with your own hands

We sat down to draw up a business plan and realized: in order to create a “hostel for hipsters” on 600 sq. m, you need at least 10 million rubles. investments. “We didn’t have that kind of money,” says Nizovtsev. “I was a freelance videographer, Anton was a hotel receptionist, and Tolya organized television broadcasts.” As a result, the founders of Mama Ro decided to try a less capital project, and in May 2012, luck smiled at them. “One morning I went to www.cian.ru and saw that a room for rent in the basement on Spiridonovka: 80 sq. m. m for only 67 thousand rubles. per month,” says Smirnov. - It was the most main point the whole project: we realized that if we want to do something, we need to start right now.” The guys scraped together 30 thousand rubles. for a deposit and began repairs.

At first they wanted to divide the entire space into several rooms of 12-15 square meters. m. “But then we realized that we would be no different from typical hotel rooms,” explains Kozlov. “We realized that we ourselves would not want to live in such cells. This is how we came up with the idea of creating not just an interior for temporary accommodation, but full-fledged studios, apartments, and living space.” For 2.5 months and 800 thousand rubles. the guys did the repairs. “At first we applied the plaster with our hands, but then we learned to use a spatula,” says Smirnov. — Money was collected from friends: some 50 thousand rubles. Someone gave 100 thousand, and took 350 thousand from a capitalist friend at interest.” In mid-July, two studios on Spiridonovka were ready to receive their first guests. An advertisement was posted on the same CIAN, and on July 19 the first client came. “The couple rented an apartment for two days for 8 thousand rubles,” Nizovtsev says with a smile. “It seemed to us that exactly what we feared most had happened: our clients would be those who usually rent apartments by the day.” But the novice entrepreneurs were mistaken: the first, like all subsequent clients, turned out to be from a different audience - they were ordinary or business tourists who wanted to be in a foreign city in a comfortable environment, different from small and identical hotel rooms.

NumbersMama Ro

14 apartments available from Mama Ro

7 thousand rubles. — average price apartment rental per day

RUB 18.8 million— total investments

20 thousand apartments for daily rent in Moscow

3.5 thousand rubles.— average price of an apartment with good repair per day

Source: Mama Ro, “Miel”, project “Daily”

After a relatively “rotten” August (75% occupancy), since September there have been reservations every day. “From September 2012 to February 2014, we did not have a single downtime at Spiridonovka,” the entrepreneurs are proud. In the first five months of work, they repaid all debts (about 800 thousand rubles). During this time, as during repairs, they went to Metro and bought shampoos and towels themselves and repaired breakdowns. “Once every three days, each of us was on duty to clean and wash toilets,” says Smirnov. “We realized that the principle is simple: either you drown and it’s only your business, or you fight and win.”

After the business took off, the guys started thinking about expanding. They began to intensively monitor advertisements on CIAN, but at first they had no luck. “Either you come across a granny with a three-room apartment, or the owner who permanently lives in the Emirates and offers to sign an agreement via Skype,” recalls Kozlov. And by chance, through friends, we came across a representative of a man who bought an entire house for Chistye Prudy, in Gusyatnikov Lane. At the beginning of 2013, the founders of Mama Ro rented 300 sq. m. m on the third floor and began to look for money for repairs. In total, they collected 1.5 million rubles. and another 2.5 million rubles. took out a loan at 20% per annum from one of the Moscow banks. And in January 2013 we started construction. “Each of us had our own vision of what the studios should look like. I adore Suprematism, so I made a Suprematist studio, Anton is obsessed with Byzantine mosaics,” says Nizovtsev. “Each of us started from our own dreams.” They currently rent two of the three floors in the house. The founders of Mama Ro invested a total of 18 million rubles in the launch of 12 apartments on Gusyatnikov Lane. They actually had to do a major overhaul of the building, replacing pipes and electrical wiring, strengthening floors, and replacing walls and ceilings.

Vladimir Nizovtsev: “The lease agreement for the premises on Spiridonovka, of course, we had a relative one (sublease from the city), and, in fact, we could be asked at any time, that is, to take away the business. Here, what is important to understand is that any business is made of a doer. Without a doer, a business is useless. And, thank God, our business environment is beginning to understand that without guys who are ready to clean the toilet with their own hands, excuse me, there won’t be this load, there won’t be these people who come here, everything will fail, nothing will work at all.” .

Anatoly Smirnov: “The Jazz studio has all my psychological traits. For example, since childhood I did not have my own workplace; I lived with my parents in the living room. Therefore, in the studio I created a chic workspace with a view from the window. I want a feeling of psychological security, so I make the floor from solid ash. As an actor by profession, I replace ordinary light with theatrical spotlights, permeating the air with the feeling of the theater. And it’s like that in every studio. This is probably what attracts clients to Mama Ro: all the interiors are very personal.”

Anton Kozlov: “Russia is a difficult country for doing business, but it is as promising as it is complex that, in principle, you can choose any business and do it with truly high quality, conscientiously. This will be a guaranteed success, because the market, especially services, is very unfinished, undervalued, underfunded. Everything is done through the knees for the sake of making a quick profit and escaping abroad. We have no desire to leave, we understand that we are connected with the country and want to develop it. This honesty is one of the components of this business.”

Apartment economy

The standard Mama Ro apartment can accommodate four guests. Most of them are implemented on two levels: below there is a living room with a cinema and stereo system, a bar counter and a bathroom, and above there is a bedroom. Each studio has its own unique interior design project. For example, “Bauhaus” is made in the laconic German design of the early 20th century, with designer furniture made from Far Eastern ash. The “Jazz” apartments refer to American clubs and theaters of the 30s with exposed brickwork, while the “Pine” apartment with pine trees installed in the interior refers to a childhood dream of a tree house.

For the individual design of each room, handmade furniture and equipment from Apple, you will have to pay from 6.5 to 8.5 thousand per day. The cost is determined by the area and popularity of the apartment. Entrepreneurs claim that in 2015 they operated at 97.2% capacity. “There are foreign clients who move from hotels and live with us for a month,” says Vladimir Nizovtsev. According to entrepreneurs, about 60% of clients are foreigners, but with the crisis the share of tourists from Russian regions and China began to grow. According to them, there are those who live in apartments alone (about 20%) for several weeks or as a couple (also about 20%). Families and groups of friends account for about 30% of clients. Most of clients come through booking systems (booking.com, airbnb.com, etc.). Apartments are often rented for a party or filming, in which case they are rented according to a separate price list, based on the event. On average, Mama Ro earns about 2.8 million rubles. per month.

Mama Ro's main expenses are rent(674 thousand rubles per month) and payments on loans and debts (interest and repayment - 747 thousand rubles per month) to banks and individuals. Personnel costs amount to about 420 thousand rubles. Entrepreneurs pay salaries to themselves and two assistants. Utility bills, cleaning (outsourced), advertising and reservation system commissions take up another 400 thousand rubles. In general, expenses run up to 2.2 million rubles per month. Mama Ro's activities are carried out through the individual entrepreneur Anton Kozlov (USN, 6% of income).

Other market

Yuri Kuznetsov, owner of the Internet project “Daily”, estimates the capital’s market for short-term rental of apartments and apartments at 20 thousand premises, most of them are standard one-room apartments. There are now about 3.5 thousand offers on the Sutochno website in the price category of 2-5 thousand rubles. per day.

Yulia Tselyakovskaya, director of development at LikeHome Apartaments, which manages 76 apartments in Moscow, believes that the demand for apartments and apartments is from different categories of clients. “Almost all of our facilities are within Garden Ring and are aimed at wealthy citizens who often rent them for several weeks and want to live “like at home,” she told RBC. “People often want not so much to save money on a hotel room, but to have those amenities that hotels usually cannot provide.” According to her, this is especially true for families with children, when renting an apartment becomes more economical than booking several hotel rooms. She estimates the market for such accommodation facilities in the capital at only a few hundred properties.

For a family or a group of four people in Moscow now, as a rule, it is cheaper to stay in an apartment than in a hotel. According to booking.com, four nights from January 30 to February 3 at Mama Ro will cost 29.2 thousand, at LikeHome - 24 thousand rubles. A quadruple room in the Aeropolis hotel costs 28.5 thousand, in the Adagio apart-hotel – already 42 thousand, in Novotel (two standard double rooms) - 51 thousand, and a deluxe suite with a kingsize bed at Four Season - 493 thousand rubles.

Before the crisis, LikeHome Apartaments managed one hundred apartments (all properties are privately owned, the company takes over their management), 60% of clients were foreigners, and the average occupancy for the year was about 80%. “Now the situation has changed: more than 60% of clients are Russians, the load has also fallen,” Tselyakovskaya admits. Mama Ro says that the crisis did not affect their business - apartment occupancy in 2015 was 97.2%. The founders of Mama Ro plan to take over the management of an entire mansion in the center of Moscow in order to create a real apart-hotel in it, but so far they have not found a suitable property and investor for this project.

Interior and furniture for sale

The popularity of Mama Ro apartments is largely due to their unique interiors, which the founders designed and made themselves. Nizovtsev says that some guests even began to make requests to prepare similar design projects for their apartments. “Every fifth person comes in and says: “How great!” I want the same,” he says. The team has already completed four interior projects and is currently working on creating design projects for three hotels in Europe - the Czech Republic, Latvia and Estonia. The furniture that the guys made according to their own designs in the Bauhaus and Sosnovaya studios is of similar interest. “We were offered to make a whole collection and put it up for sale in the Tsvetnoy department store,” says Nizovtsev. Mama Ro is currently working on two furniture orders.

Over the past 10-15 years, the short-term apartment rental market has been gaining momentum. This is directly related to the fact that the mobility of the population is increasing: tourism, business trips, business trips, forums, conferences, exhibitions.

Business apartments for daily rent, where to start

A normal business begins when the entrepreneur has at least 5 apartments at his disposal. Moreover, there are different classes - economy, business and luxury apartments. In order not to miss a single client if possible.

Taking possession of several apartments is not an easy task. Many people wonder why not take out a mortgage for this business. This idea is not entirely suitable from a business point of view. First of all, getting a mortgage is not that easy. A down payment and a person to whom the mortgage will be issued are required. At the same time, it is necessary to provide a certificate of official income - 2NDFL, which should be significantly higher (50% or more) than the interest on the loan. Secondly, the bank will have to pay a high interest rate on the mortgage. Taking into account taxes and other expenses, the income from daily rentals will turn out to be completely ridiculous. And thirdly, the owner of such an apartment will be the person for whom the loan is issued, and it’s good if this is a close relative. Otherwise, relations with the property owner in the future may be completely unpredictable.

Therefore, the best option in the absence of property is sublease of housing. Finding people willing to enter into such an agreement is not easy. For those who are not experienced, this is a practically impossible task. It is important to interest the apartment owner not only financially. The first thing that worries the owner is the safety of his property, since many believe that daily rent greatly harms the condition of the apartment. And here it is important to convince the owner that major repairs will be made to the housing, that it will be carefully maintained on a daily basis, and that there will be only decent visitors. Supplementing my dialogue with the fact that long-term rent is no better, since permanent residents are also different - they monitor the condition of the apartment to a lesser extent.

Serious business, as a rule, cannot do without state registration. If you can still somehow manage to work “on the black” with one or two apartments, then with the consolidation of the business, registration is required. Moreover, the legal status is convenient for many clients making payments by bank transfer. Registration of both an ordinary individual entrepreneurship and registration of an LLC (legal entity) is suitable here. Which is better - read the article: Individual Entrepreneur or LLC.

Which tax system to choose

Now about taxes. Since 2012, an entrepreneur is free to choose which system to work in: simplified tax system, UTII or buy a patent. The most optimal taxation system for “daily business” is the patent system. This is when an entrepreneur makes a one-time tax payment (buys a patent) and works quietly for 365 days. However, each specific region may have its own prices and conditions. You can consider the option of choosing a simplified taxation system (STS), 6% of revenue or 15% of the organization’s profit. UTII, according to entrepreneurs, is not entirely profitable for business in the daily rental of apartments.

If an entrepreneur decides to work “white”, then in addition to the main taxation system, it is necessary to pay the income tax of the apartment owner (NDFL) - 13% of income per month. If, of course, the businessman is a subtenant and this is agreed upon in an agreement with the owner. Otherwise, the owner himself must pay this tax.

Advertising - business promotion

The advantage of apartments over hotels for a certain category of clients is quite justified. Firstly, it's more low price. Secondly, comfort, since many apartments are equipped with modern household appliances. Thirdly, comfort; apartments are somehow closer to people, because they are used to living in them, which cannot be said about hotel rooms. According to business representatives, advertising is important in this matter. Customer flow directly depends on this. Today, advertising on the Internet is popular - through a personal website, Yandex-Direct, advertising on message boards and specialized resources. Nowadays people are looking for an apartment for a day mainly on the Internet. Traditional newspaper advertising also performs well. You need to promote yourself to the maximum, otherwise the apartments will remain idle, which is not good.

Business profitability greatly depends on the region. In some cities, competition in daily rentals is very high; large players can manage up to 50 apartments and, through advertising, crowd out small entrepreneurs.

The main clients are business travelers and tourists. They are also considered the most “non-problematic”. Another thing - local residents, young people and cheerful companies renting an apartment not for good purposes. Such clients should be avoided, or the payment should be increased significantly.

The main season is spring and autumn. The decline is observed in summer time. This rule does not apply, perhaps, only to resort towns, where the main season for daily rentals is the warm season.

Video - analysis of a real business in daily rental apartments

Conditions for occupancy of apartments by clients

In order to avoid problems and disputes with clients regarding check-in and check-out times, so-called hotel days are established. This is when the client checks in after 13:00 and checks out before 12:00 the next day. An additional fee must be charged for early check-in, taking into account the fact that the apartment is vacant. Late check-out - maximum until 18:00 with payment from 12:00 noon. Further, if the client does not leave, payment should be made for the whole day. That is, even if the client arrived at 22:00, then the day is counted until 12 o'clock the next day. There is no other way to restore order.

Financial calculation

Let's give an example. Let’s say the monthly income from renting out an apartment was 30 thousand rubles. We apply the simplified tax system of 6% of revenue, which means the tax will be 1800 rubles. We pay the owner 5 thousand rubles for renting an apartment, hence the personal income tax (13%) will be 650 rubles. The total amount of taxes will be: 1800+650 = 2450 rubles.

The costs don't stop there. There are also extra-budgetary funds - the Pension Fund and the Social Insurance Fund, where an entrepreneur pays insurance for the year - a little more than 17 thousand rubles (2014), if his annual income does not exceed 300 thousand rubles. If the income exceeds 300 thousand rubles, then to 17 thousand you need to add 1% of the income exceeding 300 thousand rubles. The total amount of insurance, however, cannot exceed 129,916.80 rubles per year.

According to practitioners, this business has many difficulties. Moreover, they start from the very start. The very first difficulty is choosing apartments. Here, a novice businessman can expect to communicate with unprofessional real estate agencies, with apartment owners who are afraid of daily rent, or who increase the rental price by 50-60%. And even if you manage to get an apartment, other problems appear, such as dissatisfied neighbors, inadequate HOA chairmen who do not want to see a “hotel” in their house and other individuals. The biggest headache is the client. Here you will find people haggling over 100 rubles, not fulfilling accommodation conditions, making reservations and then “throwing them away”, etc. So, despite all its profitability, this cannot be called easy bread. However, everywhere you need a competent approach and a desire to work - and the devil will not be as terrible as he is painted.

What to do if you have no cash savings? Many people believe that for real estate investment you need to have a large initial capital. Actually this is not true. Business on daily rental of apartments is a real estate investment strategy that can be started without initial capital.

How to make money on daily apartment rentals?
What determines the effectiveness of daily rentals?
One of the ways to invest in real estate using the example of Zelenograd
How to test the location of an apartment?
Rental business - What to invest in in Moscow and the Moscow region?
Tips from seasoned investors:

Let's figure out how to work with the daily apartment rental market.

Business related to rental housing is the ability to “play” with numbers. Most people think that renting out apartments every 25 days is impossible. However, these are real numbers for this market. If you rent out the property for fewer days, the profit will be minimal. After all, there are expenses for rent, advertising and salaries for service personnel.

How to make money on daily apartment rentals?

If no savings and you can't get a mortgage. There is a simple and effective way - you can earn money by daily rental housing.

Yuri Medushenko is a professional investor, expert on Apartment Buildings No. 1 in Russia. Recently, he and his partner Matvey Nadezhny organized business on daily rental of apartments.

We take and rent an apartment or townhouse for a long time, for example, for 30,000 rubles per month. Of course, warn the owners in advance that you are going to sublet the property.

And we rent it out daily, for example for 3,000 rubles, and you make a profit from the difference. If you rent out an apartment 25 days a month, you can provide a cash flow of 35,000 rubles. per month.

What determines the effectiveness of daily rentals?

First of all, it depends on the occupancy of the selected object.

The average occupancy of the facility must be at least 80%. Because By getting only such numbers, you will be able to recoup your own investment.

In a classic business, the scheme is quite simple: today you can sell two pairs of felt boots, and tomorrow – twenty. Due to the next day you make a profit. In the hotel business, everything is different: if you haven’t filled two studios today, then tomorrow you won’t be able to rent out two more. Therefore, the profit will be lower in this month.

One of the ways to invest in real estate using the example of Zelenograd

Case of Andrey Zelensky participant

How to test the location of an apartment?

It's very simple, you place a sales ad about renting out housing and indicate the desired area. And then look and count how many calls you receive per day based on this ad.

For those schemes when you indicate a non-specific address, and the nearest large facility, it is better to select clients with a car. When a person realizes that he can rent a house 1000 rubles cheaper than the average market price, then it will not be difficult for him to travel an extra 2-3 kilometers.
There is the following scheme: testing is considered successfully completed when thirty-eight clients a day expressed a desire to rent our apartment.

There is no such thing as number of clients consistently amounts to ten people per day. Fifteen people called today, and thirteen tomorrow. These downturns are unacceptable for a quality business. Therefore, for a complete result, we accept there are more applications than we have available.

If occupancy rate began to account for 70%, then sooner or later this company will leave the market. The market also becomes inefficient if you set your price slightly higher than your competitors. Thus, we can lure clients to us if we make the price even lower. The flow of people will increase, and the apartment will not be left without tenants. All these points need to be tested.

Rental business - What to invest in in Moscow and the Moscow region?

Case of participant Tatiana Khmelnitskaya live meeting of investors Territories Investing

When you have 1-3 apartments, then you can debug this process yourself. And it is much easier than hired work, because it does not require your constant presence in the office for eight hours a day.
When we rent out housing on a daily basis, then it is necessary to constantly manage business processes. It would be better to have ten studios in one place, because this object is much easier to control than ten apartments in different places. Moreover, you can reduce costs because... a minimum number of maintenance personnel will be required.
To receive passive income, need to find manager, establish a flow of clients. Also take care of quality advertising. Select an employee who will update advertisements on the site, as well as a manager who will control the direction of service.

This is just one strategy for how you can increase your income. This method implies that you act with the help of other people's objects. Look from a different angle. You can buy properties and pay off your mortgage using other people's funds. That is, combine business with investment strategies. More on this in the next article.