Introduction

The hospitality industry is one of the largest rapidly growing
sectors of the world economy. This is largely due to
social, economic and political progress - over the past
For several years, tourism has become available to wide sections of the population.
Simultaneously with the increase in the total number of tourists, there has been a noticeable development
tourism infrastructure and its main component is the hotel sector. Behind
For many centuries, the hotel business has undergone different models: from family
ownership to participation in international hotel chains. The most
effective ownership in tourism is the creation of hotel
corporations.
It is this enterprise management system that contributes to the creation
a number of advantages that allow greater
tourism enterprises to improve the quality of tourism products sold
product, diversify the services offered within the segment
market, increase individualization of customer service.
According to the World Tourism Organization, there are
16 million hotels, 20% of which belong to hotel chains. Net
as foreign practice shows, it is the most effective way
housekeeping in the hotel business. Today in the world there are
over 100 international hotel corporations, from small
several dozen objects to “heavyweights”, including
thousands of hotels.

1. Global hotel chains.

Hotel chains are associations of hotels operating under a management contract. Such a contract is concluded between the owner of a particular hotel and a company providing management services. It is not uncommon for the same company to manage a large number of hotels.

The hotel is recognized as the most common means of accommodation in world practice.
Depending on the management features, hotels can be... Separate enterprises or form hotel chains.
Since the 90s, the hotel industry has been characterized by an intensification of mergers and acquisitions. There is a rapid growth of hotel corporations, an increase in concluded franchising agreements, and the consolidation of independent hotels into consortia. Labor productivity in hotel chains (consisting of 6 or more hotels) is approximately 50% higher than in stand-alone hotels. First of all, this is due to the use of standard forms of labor organization by chains and cost savings due to the scale of activities in such areas as brand promotion, procurement of necessary resources and professional development of personnel.
The location of the headquarters of the vast majority of the world's major hotel groups in the United States reflects the current situation in the hotel industry, namely:
70% of all US hotels belong to one or another hotel chain, while in the UK this figure is 20%, in Germany -10%, in Russia -15%.
Consolidation is also beneficial because it leads to increased sales and the creation of a regular clientele. The latter is created by the confidence that, regardless of what city and on what continent the hotel belonging to the chain chosen by the client is located, he will be provided with a previously known set of services, the quality of which meets certain standards.
However, not all hotel owners want to give up their independence, but at the same time, in order to maintain their position in the market, they need to enter into cooperation with other hotels. The degree of this cooperation may vary in terms of organizational and financial integration. Hotels united in such consortiums, such as Leading Hotels of the World, SRJS World Hotels, Preferred Hotels & Resorts Worldwide, retain their complete independence, but cooperate for the purpose of joint marketing, sales and reservations. In addition, they have developed their own very strict customer service quality criteria.
Another trend in the reorganization of hotel chains is segmentation. It represents the presence of hotels of various categories belonging to one hotel chain. The purpose of segmentation is to adapt hotel enterprises to the needs and material capabilities of various categories of clients. For example, the Bass group clearly segments its hotels: while the Inter-Continental hotels are classified as 5 stars, a Holiday Inn-to 4 stars, Crown Plaza fills the gap between them and is positioned as 4 stars plus.
The next trend in the global hotel market is the emergence of specialized hotels that respond to the latest changes in market conditions and progressive economic development. Economic development led to the formation of business hotels, congress hotels, hotels for long-term stays (apartment hotels), and advances in medicine created the need for hotel houses for elderly members of society and the disabled.
One of the main trends in the global hotel market is the strengthening of the role of service quality management. Quality is becoming the most significant component of competitiveness, because provides guarantees of the safety and environmental friendliness of a product or service - requirements that are becoming increasingly important in the modern world.
Also, the specifics of modern relationships between counterparties include an assessment of the supplier’s existing quality management system, which acts as a guarantee for him of the stability of the quality of the goods or services provided. In the hotel business, the complexity of creating quality systems increases due to its organization and functioning. First of all, this is an objective contradiction between the individualization of services, their differentiation and the need to bring them to standards. Secondly, the consumer of a hotel service participates in monitoring and assessing its quality not in a one-time manner, but constantly, i.e. The service consumer participates in the service provision process and can influence it. In world practice, it is also common to unite hotels into professional associations, organizations and unions. Despite the peculiarities of the development of national economies, organizations have the same creation goals, functions, and structure. Some of them (like AN&MA) are commercial in nature.
International hotel associations, in fact, consolidate the problems of national organizations, contribute to their successful resolution, make appropriate changes to international legislation in the hotel and tourism sector, initiate international events dedicated to the hotel industry, and participate in international social and cultural programs.
International experience shows that the demand for hotel services increases along with the level of income of the population, and the growing share of chain hotels leads to increased competition among independent hotels, absorbs the latter or forces them to increase production efficiency. Three-star hotels have become the most “unreliable” means of accommodation. According to the existing classification, this category includes both fairly comfortable hotels owned by commercial structures, and hotels close to the “two” and “one star” categories (hotels owned by state and municipal property, departmental hotels). The latter, like some non-category hotels, as a rule, are teetering on the brink of bankruptcy. The hopelessly outdated number of rooms, technical and utility equipment complicates privatization and bankruptcy procedures due to the need for serious capital investments and the presence of illiquid assets.

2. Largest hotel chains

International Hotel Group(IHG)
Since 2004, IHG has been the largest hotel chain worldwide, with over 600,000 rooms! In the second half of 2008, the number of rooms increased by another 25,000 rooms and this positive trend continues. The hotel opens more and more hotels in various cities around the world. IHG has a strong foothold in the hotel business.
Wyndham Hotel Group
Wyndham Hotel Group is the second largest hotel chain in the world. The company's headquarters are located in New Jersey. The American brand is very serious about expanding its services and is building its hotels at incredible speed at the most popular resorts China, Thailand and other countries.
Marriott International
The international American hotel chain Marriott has more than 2,750 hotels and 500,000 rooms. The corporation's headquarters is located in Washington, and hotels already serve tourists in 66 countries.
Hilton Hotels
Hilton hotels are actively strengthening their position in tourism business. The company was founded back in 1919 by Conrad Hilton . One of the company's boldest moves was the construction of more than 300 hotels in 2008.
Accor Group
The Accor Group, which is active in the hotel and restaurant sector, originates from France. In their arsenal, the French have 4,000 hotels around the world. 2010 was a successful year for the company and the company is actively creating projects to expand its network, especially in countriesLatin America and India.
Choice Hotels
The company is one of the leaders in the tourism business. It is worth noting that Choice Hotels is not engaged in the construction of hotels, but in issuing construction licenses to various companies. Thanks to hard work and intelligence, the company's leaders have turned Choice Hotel into a powerful brand with a worldwide reputation.
Best Western
The main direction of the company Best Western is Europe, especially France. But in 2008, the company planned to expand its network and built the first 5 star hotel in Prague. In addition, Best Western management notes the importance of the company's cooperation with countries such as China and the UAE.
Starwood Hotels and Resorts
The large corporation Starwood Hotels and Resorts represents the United States, with its main office located in New York. The company owns a huge number of hotels around the world, employing 145,000 service personnel.
Carlson
The Carlson hotel chain has more than 150,000 rooms, which allowed the company to take 9th place in our rating. Carlson is actively building hotels in Asia and Oceania.
Global Hyatt
Hyatt has 400 hotels around the world. Hyatt offers its clients different types of hotels.
The formation of hotel chains makes it possible to promote high standards of service to the global tourism market. Each hotel chain may have its own classification based on the purpose and location of the hotel (resort, business hotel, city). The same hotel chain may include hotels of different categories.
Hotels that are part of corporate chains are not necessarily owned by those chains. These hotels may have their own owners, and participation in the chain is secured by lease agreements, franchises, etc., which gives an advantage when loading and booking. International hotel chains create centralized supply companies, training centers, repair factories and production of furniture and equipment.
The role of international hotel chains is undoubtedly very important for tourism, as well as other industries and the economy as a whole.

3.International hotel chains represented in Russia.

World experience in organizing the hotel business shows that a network association allows one to achieve the highest hotel occupancy rates and maximum financial results. These factors predetermined the main trend in the development of Russian business in the last 2-3 years: active market development by leading international chain players and the creation of national hotel chains.
One of the most active foreign players in the Russian market is the company REZIDOR SAS HOSPITALITY (Radisson (5*) and Park Inn(3-4*), owning 6 hotels in Moscow, St. Petersburg, Sochi and Yekaterinburg.
The company's management plans to unite about 50 facilities in Russia and the CIS by 2012. Currently, the company manages more than 280 hotels in 50 countries.
Mariott International (USA) has established itself quite firmly in Russia. Currently, the company unites more than 2,700 hotels located around the world, including 6 properties in Moscow, St. Petersburg and Samara.
One of the most significant events was the arrival of a European leader on the Russian hotel market - ACCOR HOTELS (France), which has a total of 4,000 hotels in 90 countries. The company opened 3 hotels in Russia. In total, up to 30 hotels are expected to open in Russia.
Another brand in the hotel business is Kempinski. Today there are two hotels operating under this brand - in Moscow and St. Petersburg. In total, the chain has 57 hotels in the world, with another 41 under construction.
Another global operator, HYATT INTERNATIONAL, is building its second hotel in the Russian capital. The British chain is one of the largest players in the global market, uniting more than 3,600 hotels.
After several unsuccessful attempts, the American HILTON chain, which includes more than 2,500 hotels, finally enters the Russian market.
etc.................

According to the WTO (World Tourist Organization), every fifth hotel belongs to a hotel chain, an impressive figure if you know that there are more than sixteen million hotels in the world.

Let's look at the largest hotel chains in the world.

InterContinental Hotels Group (IHG). The British company IHG, an operator of hotel chains, was founded in 2003 and manages the largest hotel chain in terms of number of rooms in the world (more than 600,000 rooms, an annual increase of 5.9%). IHG manages more than 4,200 hotels in more than one hundred countries. Owns brands such as Crowne Plaza, Candlewood Suites, InterContinental, Hotel Indigo, Staybridge Suites, Holiday Inn, Holiday Inn Express.

In St. Petersburg on this moment four hotels of this chain: Crowne Plaza St. Petersburg - Ligovsky, Staybridge Suites St. Petersburg, Holiday Inn St. Petersburg-Moskovskye V., Crowne Plaza St. Petersburg Airport, and a total of 13 hotels have already been opened in Russia.

Wyndham Hotel Group. The group of hotels and resorts located in 67 countries, mainly in the United States and Canada, includes approximately 7,000 hotels with a total capacity of more than 590,000 rooms. Wyndham Hotel Group Corporation was founded in 1981 in Dallas, and today includes such brands as Wyndham, Wingate by Wyndham, Hawthorn Suites, Ramada, Knights Inn and AmeriHost Inn, Days Inn, Super 8, Baymont Inn & Suites , Microtel Inns and Suites, Travelodge, Howard Johnson. The Wyndham Hotel Group chain became the second largest hotel chain in the world by number of rooms after acquiring Microtel Inns & Suites and Hawthorn Suites (brands previously owned by Global Hyatt).

Three hotels are currently open in Russia: Ramada Yekaterinburg, Ramada Moscow Domodedovo and Corinthia Hotel St. Petersburg - Wyndham Grand Collection.

Marriott International. An international American chain created in 1927 by the American John Willard Marriott, which includes more than 3,500 hotels in 70 countries, with a total room capacity of more than 500,000 rooms. The Marriott International chain owns the Renaissance Group brand and a 49% stake in the Ritz-Carlton Hotel Company. Every year the corporation opens about two hundred new hotels, which allows it to advantageously cover almost all niches of the hotel business, because the network already unites 16 brands with accommodation in both fashionable hotels for the discerning public and for middle-class tourists.

There are currently three hotels open in St. Petersburg: Renaissance St. Petersburg Baltic Hotel, Courtyard St. Petersburg Center West/Pushkin Hotel, Courtyard St. Petersburg Vasilievsky.

Hilton Hotels. Hilton Hotels Corporation was founded in 1919 with the opening of the first Mobley Hotel in Texas by Conrad Hilton. In 1925, the first hotel bearing the Hilton name opened in Dallas. Today, the international network includes more than 3,750 hotels (more than 600,000 rooms) in 84 countries. Of course, the corporation is so popular not only because of its luxury hotels, but mainly because of the scandalous antics of Paris Hilton

(daughter of K. Hilton), already the former heiress of the world-famous hotel empire. Hilton is the first company to equip its hotels with a wireless WiFi network. Currently, the chain includes ten brands, such as: Waldorf Astoria Hotels and Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree (DoubleTree by Hilton), Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn and Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.

There are only three hotels in Russia: Hilton Moscow Leningradskaya, DoubleTree by Hilton Hotel Novosibirsk, Hilton Garden Inn Perm hotel.

Accor Group. Accor Group is a French company that manages more than 4,200 hotels around the world. In addition to hotels, the company owns chains of restaurants, casinos and travel companies. You may be familiar with this chain by brands: Novotel, Mercure, Pullman, Sofitel, Suite Novotel, Formule 1, Ibis, All Seasons, Etap, Motel 6. In Russia, Accor Group currently operates under two brands: Novotel and Ibis and has 11 hotels.

There are two hotels open in St. Petersburg: Ibis St. Petersburg Center and Novotel St. Petersburg Center.

Choice Hotels International. American hotel corporation, founded in 1940 and includes the brands: Econo Lodge and Rodeway Inn, Quality Inn, MainStay Suites, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Suburban Extended Stay Hotel, Choice Hotels, Econo Lodge and Rodeway Inn . and unites more than 4,000 hotels. The network became famous for the innovations it introduced:

1954: 24-hour reception and accommodation services, the first telephones were installed in the rooms, hotel swimming pools were opened;

1963: guaranteed reservations were introduced in the chain's hotels;

1983: became the first to work with global reservation systems;

1984: non-smoking rooms were offered to guests.

There are no hotels of this chain open in Russia.

Best Western. British hotel chain, the name of which was the result of the choice of location for most of the hotels included in the chain - the western part of the United States. Now you can find hotels of this chain in 82 countries. The corporation is especially famous in Europe, mainly in France. It is interesting because it has the most big amount hotels united by one brand (there are more than 4,000 hotels with the name “Best Western” in the world). The chain's hotels are also famous for their friendliness towards animals, for which they were awarded in 2009. Pets are offered orthopedic beds and a dog menu, special routes have been developed for walks, and the rooms have doors to the garden for greater comfort for the owners and their pets. There are two hotels open in Russia, both in Moscow: Best Western Vega Hotel & Convention Center and Best Western Country Resort Hotel.

Starwood Hotels & Resorts. The American corporation is one of the largest international companies in the hospitality and leisure industry, founded in 1969. Today the chain has about 850 hotels in 95 countries. Starwood Hotels & Resorts brands: Sheraton Hotels & Resorts, W Hotel and Four Points Hotels by Sheraton, Westin Hotels & Resorts, St. Regis, The Luxury Collection, Le Meridien, Aloft.

In Russia you will find five hotels of this chain in three cities:

a) Moscow: Sheraton Palace Hotel, Hotel National, Le Meridien Moscow Country Club;

b) St. Petersburg: W St. Petersburg;

c) Rostov-on-Don: Sheraton Rostov-On-Don Hotel.

Carlson Hospitality Worldwide. The corporation united five global hotel companies operating 1,067 hotels in 77 countries. These are: Park Inn hotels, Regent International Hotels, Park Plaza Hotels & Resorts, Radisson Hotels & Resorts and Country Inns & Suites By Carlson. In St. Petersburg there are currently three hotels under the Park Inn hotels brand (Pulkovskaya, Pribaltiyskaya, Nevsky) and two hotels under the Radisson Hotels brand (Sonya Hotel, Royal Hotel).

Hyatt Hotels Corporation. The American company operates only high-class hotels, so it has stalled in its development and growth. The chain has six brands in 45 countries: Hyatt, Hyatt Place and Hyatt Summerfield Suites, Grand Hyatt, Hyatt Regency, Park Hyatt.

There are only two hotels open in Russia: in Moscow - Ararat Park Hyatt Moscow and in Ekaterinburg - Hyatt Regency Ekaterinburg.

In Russia, Azimut Hotels is considered the largest hotel chain. You can find hotels of the Azimut chain with a capacity of more than 3,500 rooms in cities such as St. Petersburg, Samara, Ufa, Voronezh, Astrakhan, Vladivostok, Kostroma, Novosibirsk, Murmansk, Moscow region, Stavropol. There is one hotel chain in St. Petersburg - Azimut Hotel St. Petersburg.

Some people prefer a certain brand of coffee, others prefer a telephone, and there are those who will not stay in a city if it does not have a hotel. Hotel chains rely on loyal customers and build hotels in every important city. Pamper yourself with the high quality of hotel life - why not? Read our rating of hotel chains and choose.

The largest hotel chain in the world by number of rooms is Marriott International. More than 5,456 hotels in 72 countries are ready to provide all types of holidays: from budget to luxury for tired travelers. The Marriott chain is known for opening its hotels where other chains do not, such as Colombia, Peru and Venezuela.

2 Hilton Worldwide - 738 thousand rooms - 4,480 hotels - 90 countries

If our rating, instead of the largest ones, ranked hotel chains by popularity, there would be no competitors to the Hilton chain. Starting out with a 40-room hotel in 1919, Conrad Hilton quickly discovered gold mine- a combination of tradition and innovation. The first hotel under his own name opened in 1925, putting the Hiltons on the same level as other famous hoteliers in the world.

3 InterContinental Hotels Group - 727 thousand rooms - 4,963 hotels - 100 countries

Do you prefer brands like Holiday Inn or InterContinental? Then you are a client of InterContinental Hotels Group. The oldest hotel in this chain dates its history back to 1777, but over the years the chain has not stopped developing, building and buying hotels, and simply absorbing smaller chains. Many of the hotels in this chain are considered attractions in themselves. resort towns, By the way.

4 Wyndham Hotel Group - 672 thousand rooms - 7,760 hotels - 66 countries

Wyndham Hotel Group is comfortably located on 6 continents of our planet, and so are its guests. The history of the network goes back “only” 35 years, but a lot has been done during this time. The success of the Wyndham Hotel Group is associated with its price category: the company offers affordable prices with high-quality service. Two of its hotel brands are considered the most sought-after in the world: Knights Inn and Travelodge.

5 Jin Jiang International - 640 thousand rooms - 6,000 hotels - mainly in China

The Chinese hotel chain, the largest in its country, has made it to fifth place in our TOP. In contrast to Chinese companies that are growing like mushrooms after rain, the history of Jin Jiang International goes back 80 years of painstaking work. Although recently Chinese hoteliers have become so large and influential that they simply “buy” more hotels for themselves in other countries.

6 Choice Hotels International - 504 thousand rooms - 6,379 hotels - 30 countries

Founded 77 years ago, Choice Hotels International are renowned as innovators in their industry. They were the first to install telephones in each room, install a reservation system and 24-hour service. Well, this helped them succeed: now this network unites a large number of hotel brands, the largest of which are, of course, Choice Hotels.

7 Accor hotels - 500 thousand rooms - 3,815 hotels - 92 countries

Accor hotels, a favorite chain of business and corporate clients, was founded almost 50 years ago in France. Instead of extreme luxury, which all hoteliers of that time dreamed of, the owners of the chain relied on extreme comfort. And they were right. Hotels of the All Seasons, Ibis, Novotel and other chains offer comfortable rooms of various formats and are known throughout the world.

8 Best Western International Hotels - 304 thousand rooms - 3,903 hotels - 100 countries

This famous American chain has a 68-year history in its homeland, and more than 37 years in Europe. And now it is supporting rapid expansion in the Middle East and Asia. Currently, the network has more than 4,100 of them and is rightfully considered the largest family of hotel brands in the world.

9 Homeinns Hotel Group - 312 thousand rooms - 2,787 hotels - mainly in China

Another Chinese chain, now a typical example of Chinese goods in the economy segment. It took it only 9 years to become the most recognizable hotel chain in China; in 15 years it reached the international level, and immediately took 9th place in our top ten. Thanks largely to successful management, it absorbed its biggest competitor. And now it is very popular among the Chinese, who prefer clean but relatively cheap rooms.

10 Carlson Rezidor Hotel Group - 172 thousand rooms - 1,092 hotels - 115 countries

This is one of the most dynamic hotel chains and a leader in presence in countries around the world. The network includes such well-known brands as Radisson, Park Inn, Quorvus Collection and others. In the near future, the number of hotels in it will increase to 1,400 and is expected to surpass its competitors.

While boutique hotels are experiencing a period of popularity, we should not forget about hotel chains. In luxury hotels, except high standards, which meet all tastes and requirements, you can obtain the appropriate level of safety. We offer an overview of hotels where, by staying, you can not only have a great night's sleep in a beautiful room, but get something more.

The Shangri-La hotel chain, known for providing top-level services, even sounds luxurious. This is how they really are. Both Shangri-La hotels and resorts around the world, such as Australia, UAE, India, Italy and Canada, always provide top-class services. In 2013, Forbes magazine recognized the Shangri-La Hotel as the best hotel in Paris. Situated on the banks of the Seine, it was once the palace of Napoleon Bonaparte's great-nephew, Prince Roland Bonaparte. You can't help but admire a hotel like this.

The first-class hotel chain “J.W. Marriott, named after its founder, John Marriott, is a worthy competitor to the world's luxury hotels. Services include personalized spa treatments, personal trainers, swimming pools and luxury suites. Hotel chain “J.W. Marriott is located in 75 cities around the world, including New York (formerly Essex House), Los Angeles, Hong Kong, in the cities of Azerbaijan, Kuwait, Mexico, UAE, South Korea, Malaysia.

Four Seasons is a Canadian chain of five-star hotels. There are a total of 98 hotels of this chain around the world, including Toronto, New York, Los Angeles, St. Louis, Paris and the Seychelles. Mostly hotels are located in resort areas and offer their guests magnificent private beaches, all services related to organizing activities aquatic species sports, such as sailing and diving, as well as other areas, such as skiing and golf courses. It is impossible not to mention the famous spa treatments. The main function of a hotel is to provide relaxation facilities, and the Four Seasons copes with this task first-class, offering guests luxurious and comfortable beds for relaxation. If someone loves a hotel bed so much that they can't sleep on anything else, they can easily buy a branded mattress from $2,199 to $2,999, depending on the size.

The name “Ritz-Carlton” is the first name that comes to mind when thinking about a luxury hotel. This chain, which is now owned by Marriott, consists of 89 hotels located in 29 countries, including New York (where several Ritz-Carlton hotels are located), Los Angeles, Aruba, Bahrain, Canada, Indonesia, Kazakhstan, Saudi Arabia and South Korea. The Ritz-Carlton hotels are famous for their spa treatments. In 2013, the network was recognized as the best in the most popular and respected publications devoted to tourism-related issues and was awarded various awards.

In total, there are 9 hotels in the world belonging to the hotel chain “The Peninsula”, the first of which was opened in Hong Kong in 1928. The other 8 hotels are located in Beijing (Louis Vuitton's signature store is located here, which is a feature of luxury hotels), New York, Paris, Tokyo, Beverly Hills, Bangkok, Chicago, London and Shanghai. The hotel features first-class transportation services, transporting guests from the airport to the hotel by helicopter (a great way to avoid traffic jams). But if someone insists on a car, the hotel will provide him with a Rolls Royce car.

The network primarily serves guests from Asian countries, including China, Indonesia, as well as the Seychelles, Mexico, Maldives, Vietnam, Thailand, UAE and South Korea. If someone is looking for a unique atmosphere, then they should choose the Banyan Tree Hotel, where they will be provided with a luxurious villa for their holiday. To join the club, you need to pay $150,000, and then $3,300 weekly for a villa while on vacation.

Mandarin Oriental hotels are popular among stars and celebrities, including Lucy Lewey and Morgan Freeman. Christian Louboutin, the famous shoe designer, also stayed at this luxurious hotel. The Mandarin Oriental chain is known for its excellent spa treatments, including various types of massage, even a four-hand massage. Hotels are located in New York, Miami, Boston, Las Vegas, Atlanta, throughout Asia and the Middle East.

When the St. Regis” was purchased by Starwood in 1998, there was nothing left to do but develop a whole network of luxury establishments in resort areas of the world, including the USA, Indonesia, Italy, Mexico, and the UAE. One of the richest men in the United States, John Jacobs Astor IV, once built the St. Regis" in 1904. Today Forbes magazine recognizes a hotel located in the area Central Park, one of the best five-star AAA hotels. For a hotel room you will have to pay $1,045.

4. Aman

“Aman” are not just hotels, but real resort complexes with unforgettable service. The chain's hotels can be found in Bora Bora, France, Morocco, Montenegro, Turkey, Greece and Italy. Each hotel has at least 55 rooms, and there are 4 employees per guest. Guests relax in villas with sea views, golf courses or ski slopes, with spa treatments, yoga classes, Pilates with a personal trainer. Some countries provide personal safari services.

Many hotels around the world belong to this chain, including Carlyte in New York or Crillon in Paris. The chain owns 11 hotels in 9 countries, 7 of which are luxury resorts. They are located on famous beaches overlooking the sea, and in deserts with views of dunes or oases. The hotel provides guests with the opportunity to play golf, undergo spa treatments, sail a yacht, go diving, go on thematic excursions, take part in wine tasting. Guests interested in food tourism can visit Menlo Park, San Martin in California, Jumbo Bay in Antigua and Abu Dhabi in the UAE.

The name “Jumira” is translated from Arabic as “beautiful,” which perfectly describes the hotel complex of the same name. At one time, the Essex Hotel in New York belonged to this chain. Mainly Jumira hotels can be found in the Middle East, Maldives, Rome, Frankfurt and London. Each hotel, whose design varies depending on the location where it is located, offers guests first-class spa treatments.

The Intercontinental chain owns 178 hotels, 53 of which are currently under construction. It is considered the most luxurious in the world. Total There are 60,560 rooms. Each hotel amazes with fabulous beauty. They can be found in New York, Beverly Hills, Miami, Bora Bora (one of the 25 most luxurious hotels according to Conde Nast Traveler's 2011 magazine rating is located here), Monterey, Paris, Washington (The Willard Hotel) and Las Vegas (The Venetian Hotel). The most expensive of them is in Hong Kong, where a room costs $13,000 per night. However, this

Although Marriott International plans to become the world's largest hotel company with the acquisition of Starwood Hotels & Resorts, its flagship brand, Marriott, is valued at more than $2 billion less than Hilton's $5.3 billion. And although eight brands Marriott International is in the TOP 50, and the Courtyard brand ($2.8 billion) was in sixth place in the ranking in terms of value; overall, the company's brand portfolio is worth more than $1 billion less than Hilton Worldwide's at $12 billion.

However, the Starwood takeover, which will be completed by mid-year, will propel Marriott International to the top of the list of hotel brand owners. Starwood's six brands have a total value of $6.7 billion, and the Sheraton brand was in fourth place in terms of value at $3.4 billion.

UK-based InterContinental Hotel Group holds a strong position in the rankings with its Holiday Inn brand in fifth place (valued at $2.9 billion). In addition, the TOP 50 includes the brands Crowne Plaza (18th place, $817 million) and InterContinental (32nd place, $440 million).

The Mercure brand of the French Accor Group took 8th place with $1.8 billion. The Ramada brand (Wyndham Worldwide) took 9th place ($1.7 billion). The last position in the TOP 10 was taken by the pan-Asian brand managed from Hong Kong, SHANGRI-LA ASIA ($1.7 billion), owned by Shangri-La Hotels and Resorts (China).

TOP 10 hotel brands in value terms:

1. Hilton ($7.8 billion) – Hilton Worldwide (USA)

3. Hyatt ($3.4 billion) – Hyatt Hotels Corporation (USA)

4. Sheraton ($3.4 billion) – Starwood Hotels & Resorts (USA)

5. Holiday Inn ($2.9 billion) – InterContinental Hotel Group (UK)

6. Courtyard ($2.8 billion) – Marriott International (USA)

7. Hampton Inn ($2.5 billion) – Hilton Worldwide (USA)

8. Mercure ($1.8 billion) – Accor Group (France)

9. Ramada ($1.7 billion) – Wyndham Worldwide (USA)

10. SHANGRI-LA ASIA ($1.7 billion) – Shangri-La Hotels and Resorts (China)

TOP 50 hotel brands in the world

1. Hilton

3. HYATT

4. Sheraton

5.Holiday Inn

6.Courtyard

7. Hampton Inn

8. Mercure

9. Ramada

10. SHANGRI-LA ASIA

11. Hotel ibis

12. Westin

13. DoubleTree

14. Premier Inn

15. Four Points

16. Embassy Suites Hotels

17. Fairfield Inn & Suites

18. Crowne Plaza

19.Renaissance Hotels

21. Comfort Inn

23. Residence Inn

24. SpringHill Suites

25. Autograph Collection Hotels

26. The Ritz Carlton

27. Melia

28. TRYP

29. Homewood Suites

30.Quality

31. Aloft

32. InterContinental

33. Howard Johnson

34. Millennium Hotels

37. Extended Stay America

38. Mandarin Oriental

39. Baymont

41. Copthorne Hotels

42. Jinjiang

43. Luxury Collection

44. Comfort Suites

45. Homeinns

46. ​​Pullman

47. Le Meridien

48. La Quinta

49. Radisson Blu