Mikhail Kritsky. Kritsky Mikhail Ivanovich. What costs will expansion of the route network require?

Kritsky Mikhail Ivanovich

Mikhail Ivanovich Kritsky

Biography

Born on April 5, 1957 in the village. October Republic of Moldova. In 1978 he graduated from the Leningrad Higher Military Combined Arms Command School named after. CM. Kirov, in 1999 - Military Academy General Staff of the RF Armed Forces.

In 2002, he received a degree in Information Technology in State University management of it. Ordzhonikidze.

1978-2001: Service in the GRU

From 1978 to 2001 served in the structure of the GRU of the General Staff of the Russian Armed Forces. At the same time as Oleg Dukhovnitsky he studied at the General Staff Academy.

In 2001-2003 worked as a deputy general director By international development in the MRKS Holding group of companies.

From 2003 to 2005 held the position of Deputy Director of the State Unitary Enterprise Design Institute "Mosoblstroyproekt".

In 2005-2006 he was deputy director of the State Unitary Enterprise UGS.

From 2006 to 2008 Kritsky worked as the executive director of the Multinet Holding Group company, the head of the Infocom company - a technical operator for the design and construction of facilities and communication systems for the Sochi 2014 Olympic program.

In 2008-2009 served as advisor on international issues at Megafon International.

2009-2012: Svyazinvest

Since February 2009, Kritsky has been Deputy General Director of OJSC Svyazinvest, a member of the boards of directors of OJSC Southern Telecommunications Company, OJSC Dalsvyaz, and is responsible for internal control of the financial and economic activities of subsidiaries and affiliates, risk management and management of international projects.

In 2009, the publication “Telecom-Mayhem” characterized Kritsky’s activities as follows:

The decision to appoint Kritsky to Svyazinvest was made by Shchegolev on the recommendation of Dukhovnitsky. Has direct access to the minister.

In the company, Kritsky does not hide from those around him that, on the instructions of the minister, he performs the functions of a “supervisor” and is responsible for appointing the entire top management of Svyazinvest’s subsidiaries. Appointment to key positions occurs according to the following scheme: Kritsky selects a candidate and brings him to a conversation with K. Malofeev. If the latter's assessment is positive, an introductory meeting of the candidate with Minister Shchegolev is organized. After which comes Yurchenko’s direct command to appoint this person to the vacant position. This, for example, happened with the appointment of the general director of “UTK” Shipulin, “RTK” Kolpakov.

Candidate for the position of General Director of NWT A.A. Kuznetsov. passed approval according to the same scheme. According to law enforcement agencies, Kuznetsov has strong connections in criminal world, is associated with a number of scammers and is suspected of being affiliated with the famous repeat offender Badri Shengelia. Considering that connections with criminals were established by Kuznetsov back in the early 90s and are maintained to this day, there is no reason to hope that in the foreseeable future Kuznetsov will leave the sphere of influence of criminal structures. A special role in Kuznetsov’s activities is played by the connections of his permanent business partner D.M. Sepiashvili in the Jewish and Georgian diasporas.

At OJSC Svyazinvest, Kritsky forms his own “team”, which includes:

Aleksey Nikolaevich Nichiporenko - Advisor to the General Director of Svyazinvest, former General Director of Megafon-International. Kritsky is interested in Nichiporenko’s career growth, because upon transfer from Megafon, he guaranteed the latter a position corresponding to his previously occupied position;
Olga Leonidovna Potapova – Director of the Regional Development Department
Alexey Evgenievich Kopyev – Director of the Internal Audit Department.

The former head of Federal State Unitary Enterprise RTRS Gennady Sklyar, who is an adviser to the general director of Svyazinvest OJSC Yurchenko, supplies Kritsky with information from behind the “prongs” and the “White House”. Sklyar has entered Shchegolev’s kind of “personnel reserve” and is being considered as a candidate for the post of head of the Federal Information Technology Agency.

Potapova O.L. is Kritsky’s most trusted person at Svyazinvest. She actively introduces Kritsky to representatives of Russian and foreign companies (for example: RK-Telecom, Intercross, Tekhnovik, Infinity, Axis TD, etc.), with whom Kritsky negotiates “terms of cooperation.” In particular, after a meeting with Kritsky, representatives of the Chinese company Howey said that during the conversation, Kritsky declared his readiness to assist them, especially noting the possibility of his direct contact with the minister, but taking into account his “interest”, the size of which should be comparable with kickbacks that were previously paid when working through integrator companies - NVision and Technoserv.

In October 2009, bypassing the management of Rostelecom, Kritsky held negotiations with representatives of the Azerbaijani company Delta Telecom, outlining the conditions for their successful cooperation with RTK.

For a good reward, Kritsky lobbied for the interests of the company ZAO Borodino-Telecom (for Ermolaev Maxim Fedorovich) in Roskomnadzor; expands cooperation with the Satel company (Arthur Ainitdinov) for the supply of equipment to Svyazinvest RTOs.

Kritsky’s business interests cover not only the telecommunications industry. So, together with his former colleagues, he is participating in the selection of a construction company that will win a general contract for the construction of housing for military personnel in Krasnodar and Stavropol Territory. The volume of funds allocated is more than 5 billion rubles, the remuneration for participants in this “project” is from 5 to 10%. High-ranking employees of the Department of State Procurements of the Moscow Region (organizer of the competition) participate in the “project”, and in the administration Krasnodar region ex-vice-governor Nadiradze V.

» Kritsky Mikhail Ivanovich

Mikhail Ivanovich Kritsky

Biography

In 2002, he received a degree in Information Technology at the State University of Management named after. Ordzhonikidze.

1978-2001: Service in the GRU

From 1978 to 2001 served in the structure of the GRU of the General Staff of the Russian Armed Forces. At the same time as Oleg Dukhovnitsky he studied at the General Staff Academy.

In 2001-2003 worked as Deputy General Director for International Development at the MRKS Holding group of companies.

From 2003 to 2005 held the position of Deputy Director of the State Unitary Enterprise Design Institute "Mosoblstroyproekt".

In 2005-2006 he was deputy director of the State Unitary Enterprise UGS.

In 2008-2009 served as advisor on international issues at Megafon International.

2009-2012: Svyazinvest

In 2009, the publication “Telecom-Mayhem” characterized Kritsky’s activities as follows:

The decision to appoint Kritsky to Svyazinvest was made by Shchegolev on the recommendation of Dukhovnitsky. Has direct access to the minister.

In the company, Kritsky does not hide from those around him that, on the instructions of the minister, he performs the functions of a “supervisor” and is responsible for appointing the entire top management of Svyazinvest’s subsidiaries. Appointment to key positions occurs according to the following scheme: Kritsky selects a candidate and brings him to a conversation with K. Malofeev. If the latter's assessment is positive, an introductory meeting of the candidate with Minister Shchegolev is organized. After which comes Yurchenko’s direct command to appoint this person to the vacant position. This, for example, happened with the appointment of the general director of “UTK” Shipulin, “RTK” Kolpakov.

Candidate for the position of General Director of NWT A.A. Kuznetsov. passed approval according to the same scheme. According to law enforcement agencies, Kuznetsov has strong connections in the criminal world, is associated with a number of scammers and is suspected of being affiliated with the famous recidivist raider Badri Shengelia. Considering that connections with criminals were established by Kuznetsov back in the early 90s and are maintained to this day, there is no reason to hope that in the foreseeable future Kuznetsov will leave the sphere of influence of criminal structures. A special role in Kuznetsov’s activities is played by the connections of his permanent business partner D.M. Sepiashvili in the Jewish and Georgian diasporas.

At OJSC Svyazinvest, Kritsky forms his own “team”, which includes:

Aleksey Nikolaevich Nichiporenko - Advisor to the General Director of Svyazinvest, former General Director of Megafon-International. Kritsky is interested in Nichiporenko’s career growth, because upon transfer from Megafon, he guaranteed the latter a position corresponding to his previously occupied position;
Olga Leonidovna Potapova – Director of the Regional Development Department
Alexey Evgenievich Kopyev – Director of the Internal Audit Department.

Kritsky’s business interests cover not only the telecommunications industry. So, together with his former colleagues, he is participating in the selection of a construction company that will win a general contract for the construction of housing for military personnel in the Krasnodar and Stavropol territories. The volume of funds allocated is more than 5 billion rubles, the remuneration for participants in this “project” is from 5 to 10%. High-ranking employees of the Department of State Procurements of the Moscow Region (the organizer of the competition) are participating in the “project”, and in the administration of the Krasnodar Territory, ex-vice-governor Nadiradze V.

“Good afternoon, Pavel, tell me, did you really collaborate with Mikhail Kritsky, and can you recommend him?” Daria

Daria, you are not the first person to ask me about Mikhail Kritsky; I constantly have to give feedback on his work, because he refers to the fact that he promoted my website and was the development director. I will not give recommendations or reviews about working with Mikhail Kritsky, I will simply list the facts:

1. A few years ago, a young man called me and said that he had read an article in Business Petersburg about my trainings and was impressed that there was mine on the 1st page next to Putin’s photo. He said that he is engaged in the creation of websites and SEO promotion in search engines. And in general, he is very interested in the new direction of psychology that I am working on.

2. We met and offered him money for the result, for the fact that the site would be in the top 5 for certain words.

3. After some time, Kritsky said that it was more convenient for him to remake the site and then promote it and receive 20% from each client, and so that I wouldn’t deceive him, put my phone number on the site and generally offered to become a manager for communication with clients and make it easier giving me work, unburdening me. I agreed to Mikhail’s proposal, but in return Kritsky asked for another 10% for communicating with clients.

4. Then he asked to attend trainings for free so that he would know what to tell clients about. This was positive for his image, as he got rid of many complexes and finally began to meet girls.

5. After another couple of months, Misha asked for individual training so that he could “know the product better.” I refused him.

6. The number of clients did not increase despite 5 months of cooperation. At that time in my group for pickup training on VKontakte https://vk.com/pickupvpitere there were already 40,000 people and clients through this group went to the site promoted by Kritsky, so I couldn’t understand whether the clients came through my VKontakte group for dating and pickup or got to the site through Yandex. All clients called the phone number that Mikhail indicated on the website. The VKontakte group was promoted to me by another specialist, now he has grown it to 150,000 people. This is an objective indicator. He also promoted Instagram.

7. Mahail suggested organizing a joint training with Alena Brandis, the idea was interesting and Kritsky said that in addition to SEO website promotion, he sees many new ideas on how to develop a business and wants to pursue them by organizing such joint events and a couple more ideas. But in return, he wants to be a partner and receive 50% to 50% as a development director. It was coaching that was important to me, so I was glad that someone would develop my training business, and I would just do what I loved and was interested in it. Therefore, in the hope of increasing the volume of business, I have already given 50% to Mikhail. Since “Business Petersburg” had already written an article about me, Mikhail himself called that journalist and offered to write new article in which he himself appeared as “development director” and his photo was already in the article. I liked his ambition and promises to expand the business.

8. Even after a year, there was no increase in clients, which made me think that all clients get to the site through my VKontakte group. And through SEO, search engine promotion, which Kritsky was involved in, no paying clients reached the site, which is why there was no growth.

9. My decisive actions and consequences:

10. Shortly before this, Mikhail offered to reduce hosting costs and transfer the entire site from the hosting registered to me to his own, on which he “is already running out of free space.” Kritsky's argument was logical and I agreed.

11. While I was communicating with clients during the training and during breaks, Mikhail, as a manager, collected money from clients and kept it with him.

12. I completed another training and a few days later I called Mikhail to meet and collect 50% of the money. “I don’t have money now, I’m buying a car. Pasha, you didn’t ask about money right away, I thought you didn’t need it now. Let me give them to you from the next training. “This was the last straw, I already realized that Kritsky would never fulfill his promise, and he would continue to ask for a larger percentage. I did a stupid thing when, out of emotion, I said that I no longer wanted to cooperate with him and that I was firing him and demanding his money back immediately. To which Kritsky said that then he would not return any money. And he will keep the site for which he received money (he previously transferred it to his hosting). Of course, after a few days the issue was resolved; there are solutions and leverage for everything. But the mood was greatly spoiled.

Result: having fired Mikhail Kritsky, I did not need to give him 50% of the money, and I began to earn 2 times more. + I learned a lesson, you don’t need to believe in people’s promises, and don’t be lazy and look for those who first show results and then get money for it. Although I wasn’t looking for Kritsky, he found me himself and called me, there was already a catch in that...

A sought-after and effective SEO specialist never calls himself!

Therefore, Daria pay Kritsky after the result, no matter what he promises you! Then you can cooperate.

Azur Air became the first charter airline in the list of the largest RBC companies

“Are you confused?” — Azur Air CEO Mikhail Kritsky asks a correspondent for RBC magazine how the editors reacted to an unfamiliar name on the list of candidates for . It seems that Kritsky himself was not surprised by the news that the company he heads was included in the rating. “I can’t say that I’m the best manager in the industry. I think so, but I can’t say it,” he laughs.

Kritsky has been in the air transportation market for a long time: since 2012, he worked as an adviser to the general director of UTair, before that for ten years he headed the small company Aeroflot-Don, based in hometown Kritsky Rostov-on-Don. The top manager still supports the local football team, and behind him on the shelf is a ball with autographs from Rostov players, a gift from his colleagues. This is his first interview in the position that Kritsky, 67, has held since 2014; he often sighs or laughs as he ponders the answers.

Azur Air is the legal successor of Katekavia airline, a subsidiary of UTair, which has been flying around the world since 1995. domestic flights. In 2014, UTair management decided to spin off the charter business into a separate company, and Katekavia was taken as the basis for the new structure, says Kritsky. Not only UTair managers, but also representatives of the travel agency actively participated in the negotiations Anex Tour, which then called UTair its main air carrier partner. Anex Tour was founded in Turkey in 1996, and in 1998 entered the Russian market. The total revenue of companies operating under the Anex brand in Russia (“Anex Shop”, “Anex Store Region”, “Exclusive Travel”, “Horizon Tour”, “Boutique Tour”, etc.), according to SPARK-Interfax, in 2016 amounted to more than 344 million rubles.

Kritsky explains the decision to spin off the company by the need to divide different directions business by specialization. Many air carriers do this, he says: Aeroflot, for example, segments its business according to the nature of demand: elite, middle class (Russia company) and budget (Pobeda). “Charter flights have special features in terms of scheduling, market analysis and the nature of demand - mainly for leisure,” he says. UTair abandoned its charter business due to the "general decline in charter volumes in the industry."

The new airline was created for longer flights than the regional Katekavia, so the fleet had to be updated. The old An-24, An-26 and Tu-134 were withdrawn and handed over to Turukhan Airlines, another subsidiary of UTair, and Katekavia began leasing Boeing. The planes available to Katekavia could also fly abroad, but no further than 2.5 thousand km, explains Kritsky; in addition, they are designed for 50-100 passengers. And the company was going to fly over distances of up to 12 thousand km and transport three times as many people.

The first charter flight on the new Boeing 757 took place on December 17, 2014. Two years later, at the end of 2016, the company with the new Azur Air brand received revenue of 21 billion rubles. - 14 times more than Katekavia’s revenue in 2011, the maximum in the entire “regional” history of the company.

Mystery shopper

“You need to have an aircraft only if you know that someone needs it,” says Kritsky. Anex Tour was going to sell tickets for Azur Air flights to its clients, so its managers participated in the process of forming the new airline. The Anex Tour “had a clear goal, that’s why it was chosen,” says Kritsky. And he immediately corrects himself: “Or rather, that’s why she was a participant in our project.”

When asked who had the idea to create a new charter airline, Kritsky answers evasively. According to him, there were other reasons for this besides business segmentation, but the manager refused to talk about them. UTair decided to sell Katekavia back in October 2014, but by the end of the year the subsidiary “was not yet ready for immediate sale,” the company’s reporting says. The deal took place a year later, in September 2015: according to Kritsky, its amount was about $3 million (about 200 million rubles). UTair did not disclose the buyer at that time.

In October 2015, UTair sold its Ukrainian subsidiary, UTair Ukraine: it was bought by Anex Tour, co-owner of the Turkish travel company Serhat Kochkar told Ukrainian Forbes. The new owners created the charter airline Azur Air Ukraine on its basis. Anex Tour created another airline with the same name in Germany; it began flights in July 2017.

The current owner of Azur Air in Russia is the Van2Fly company. According to the SPARK-Interfax database, it was registered in Moscow in May 2014. She bought Katekavia in 2015. Legally, Van2Fly belongs to two Russian women - Anna Fukalova and Natalya Kochkar, who previously worked at Anex Tour. Among former owners- Turkish citizen Rustem Kochkar, who also owned the Boutique Tour company. According to SPARK-Interfax, it is now 100% owned by the Dutch structure ATLAS B.V., which also controls the Ukrainian business Anex Tour.

The establishment of the Azur Air brand in Russia in 2014 Anex Tour lists on its website among important dates in its history, like the creation of an airline in Ukraine. In Russia, the tour operator calls Azur Air its strategic partner, and Kritsky describes cooperation with Anex Tour as a “successful model” that unites “a service provider and a consumer in one bottle.”

Photo: Arseny Neskhodimov for RBC

Russian Air Code prohibits foreigners from owning more than 49% of airline shares. A representative of a travel agency in Russia did not answer RBC magazine’s question whether Natalya Kochkar is a relative of the co-owners of Anex Tour. He only clarified that the travel agency “is not the owner of Azur Air,” and its employees do not participate in the management of the airline. Rustem and Serhat Kochkar also did not answer RBC’s questions. Azur Air, according to SPARK-Interfax, is pledged to UTair and UTair-Leasing under pledge and sale agreements. “The deposit is related to the terms of the transaction, this is its structure,” said a UTair representative, without disclosing details.

Not just a charter

Immediately after the change of owner, external circumstances forced Azur Air to redraw its routes: in October 2015, after the crash of a Kogalymavia plane over Sinai Peninsula Russia suspended all flights to Egypt, a month later they were banned charter flights to Turkey - after the country's air force shot down a Russian Su-24. These two routes accounted for about 38% of Azur Air's passenger traffic, Kritsky says. He explains the loss the company received in 2015 in the amount of 161.5 million rubles by sudden problems.

It took the airline a month and a half to make up for the losses: instead of Turkey and Egypt, Azur Air and Anex Tour refocused on the Asian market. “It’s the same price and quality, but a little further away. An appropriate fleet was needed. We have it - Boeing-767 aircraft,” says Kritsky. Before introducing new flights, the company had to additionally train personnel, enter into service agreements with airports, obtain flight permits from the Federal Air Transport Agency, and accreditation from the countries of destination and those over which it will fly.

When Russia resumed charter flights with Turkey in September 2016, Azur Air did not cancel flights to Asia introduced during the year, but instead sent new planes there. In 2015, the airline’s fleet had 14 aircraft, by the end of 2016 there were 16, and now there are 21. Kritsky also explains the sharp increase in revenue - from 1.9 billion rubles - to the growth in passenger traffic. in 2014 to 12 billion and 21 billion rubles. respectively in the next two years.

Revenue increased more than the company's managers expected, the general director admits. The departure of one of the largest players, Transaero, from the market also helped. The initial investments of Azur Air, according to Kritsky, were advance payments for future transportation from Anex Tour, the amount of which he did not disclose. The company existed with this money until its first flight on December 17, 2014. It took three months to earn the same money ourselves.

Azur Air leases new planes using funds received from payments for tickets, says the manager and explains the scheme simply: “After all, no one will board the plane until they pay the money.”

Until the end of 2014, Anex Tour had its own Boeing aircraft under the UTair flag, which the travel agency leased, RBC wrote. In November 2014, they began to be taken to Katekavia, UTair CEO Andrei Martirosov told RBC. In total, it was planned to transfer 11 cars.

Now Azur Air is going to segment customers more. Just a year ago, tourists’ requests were modest - “if only it was cheaper,” Kritsky believes. Now travelers want to “fly in comfort, like on Aeroflot planes.” The company plans to introduce new ships - Boeing-777, the company's first with business class, launch regular flights (so far there are two on its schedule - to Cuba and Hainan Island in China) and sell air tickets without intermediaries. So far, the share of such sales does not exceed 5%: almost all Azur Air flights are filled by the operator Anex Tour.

“If the person who runs the enterprise does not think that he is the best, then he should not occupy this chair,” says Kritsky, but immediately adds: every manager considers himself the best. He welcomes competition in the industry: “It’s a good thing, especially when you feel good.”